How eliminating gender bias can build confidence and creativity
Creativity has no boundaries and is equally relevant to the development of any child, anywhere in the world, regardless of their gender, ability or background.
We know that progress is being made on so many fronts, but there are still a range of invisible biases that can prevent children from fully developing and expressing their creativity.
In recognition of International Day of the Girl, we wanted to learn more about potential constraints and biases that children may face today when accessing creative play, and the impact that might have.
We partnered with the Geena Davis Institute on Gender in Media to commission a new piece of research to see how creativity is seen by parents and their children and whether it differs for boys and girls. Founded by the Academy Award-winning actor, the Geena Davis Institute on Gender in Media is a research-based organization that aims to create gender balance and inclusion and reduce negative stereotyping in family entertainment media.
So, what did our research show?