What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday starts November 28, 2025. "Black Friday Weekend" runs until December 1, 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday Toy Deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
1892
4.7
Japanese Cherry Blossom Landscape
$139.99
18+
421
4.8
Game Boy™
$59.99
10+
793
4.8
Up-Scaled Blue Astronaut Minifigure
$59.99
New
6+
276
4.8
The LEGO® Van
$29.99
9+
357
4.7
Time Machine from Back to the Future
$27.99
18+
1060
4.6
Ford Model T
$129.99
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18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
$379.99
Exclusives
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686
4.9
Sunflower Bouquet
$59.99
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18+
2593
4.2
Stranger Things: The Creel House
$299.99
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587
4.8
Eevee
$59.99
2x PointsNew
18+
1234
4.6
Floating Sea Otters
$119.99
New
18+
811
4.8
WALL-E and EVE
$69.99
18+
3179
4.5
Claude Monet – Bridge over a Pond of Water Lilies
$249.99
2x PointsNew
10+
1376
4.5
The Going Merry Pirate Ship
$139.99
18+
435
5.0
Magnolia Branches
$49.99
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14+
447
4.9
Ninja Character Display 15th Anniversary
$44.99
10+
454
4.3
Nike Dunk Trickshot
$39.99
Exclusives
10+
723
5.0
Jeep® Wrangler Rubicon SUV
$64.99
New
12+
2842
4.8
FIFA World Cup™ Official Trophy
$199.99
12+
678
4.6
Batman™ Logo
$79.99
New

9+
217
4.9
Happy Plants
$22.99
9+
270
4.6
Lightning McQueen
$27.99
6+
276
4.8
The LEGO® Van
$29.99
6+
58
4.1
The Mandalorian & Grogu's Speeder Bike™
$9.99
5+
216
4.7
Fries Food Truck
$19.99
10+
454
4.3
Nike Dunk Trickshot
$39.99
Exclusives
7+
207
4.0
Cobb Vanth's Speeder
$34.99
10+
133
5.0
Lilo & Stitch: Angel
$12.99
Exclusives
8+
345
4.9
Love Letters
$19.99
10+
268
4.9
APXGP Team Race Car from F1® The Movie
$27.99
7+
369
5.0
The Aristocats Adorable Marie
$34.99
9+
482
4.9
Flowering Cactus
$34.99
9+
339
4.9
Ferrari SF90 XX Stradale Sports Car
$27.99
9+
284
4.6
Bugatti Vision GT Hyper Sports Car
$27.99
8+
312
5.0
Wild Animals: Colorful Hummingbird
$29.99
9+
133
4.7
Daisies
$14.99
12+
1010
4.3
Wicket the Ewok™
$129.99
10+
569
4.2
BB-8™ Astromech Droid
$89.99
9+
386
4.7
Fortune Master
$29.99
6+
116
3.4
Siege of Mandalore Battle Pack
$22.99

6+
3.5
Batman™ Key Chain
$5.99
6+
4.3
Lightsaber Gel Pen – Black
$4.99
4+
1
2.5
Blue Baseplate
$7.99
6+
4.4
LEGO® Gold 2x4 Stud Key Chain
$5.99
4+
1
2.9
Green Baseplate
$7.99
6+
3.9
LEGO® Gold Minifigure Key Chain
$5.99
4+
1
3.4
Gray Baseplate
$14.99
6+
5.0
LEGO® Hot Dog Guy Key Chain
$5.99
6+
4.3
Miles Morales Key Chain
$5.99
6+
4.0
Darth Vader™ Key Chain
$5.99
6+
2.6
LEGO® Picture Frame
$16.99
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6+
4.5
Lloyd's Sword with Sheath
$19.99
6+
Medium Lavender 2x4 Stud Key Chain
$5.99
6+
5.0
Sonic the Hedgehog™ Key Chain
$5.99
4+
1.0
8-Stud Desk Drawer – Black
$19.99
6+
Izzie's Sword
$9.99
6+
Mushroom Girl Key Chain
$5.99
6+
2.8
LEGO® Shark Suit Guy Key Chain
$5.99
12+
3.2
Wooden Minifigure
$99.99
6+
4.0
Dumbo Key Chain
$5.99

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Why shop with us?

From the widest assortment and sets you can't find anywhere else to seasonal items for holidays and special occasions, there's always something new to discover with every visit.

Shop now