LEGO® News
BrandPlaytime Is Under Threat: The LEGO Group’s New Play Is Your Superpower Campaign Encourages Families to Reprioritise Play
The LEGO Group has announced its new Play is Your Superpower campaign, aimed at addressing a global lack in play amongst children. Together with a global Play Squad of supporters, the LEGO Group is inspiring families to reprioritise playtime, emphasising its critical importance in childhood development and the role it has in bringing fun to families around the world..png?width=30&quality=50&crop=16:9)
BrandThe LEGO Group Celebrates the Incredible Power of Play with Its First Ever Fully Playable Brand Film, Play Is Your Superpower
The LEGO Group has today released its new Play Is Your Superpower campaign featuring the brand’s first ever fully playable brand film, which celebrates the heroes that can emerge in a world that has forgotten how to play.
ProductsGet Ready to Snap Up the LEGO® Super Mario™ Piranha Plant
The LEGO Group revealed the brick-built Piranha Plant, the latest addition to the expanding LEGO® Super Mario™ theme for Adults, in partnership with Nintendo. The new building set is a fun re-creation of the iconic plant from Super Mario™ video games.
ProductsTake a Winter Trip to the New LEGO® Icons Alpine Lodge
The LEGO Group reveals the LEGO® Icons Alpine Lodge set, the perfect display set for the holiday season. A captivating addition to the holiday season that represents the essence of a quaint and whimsical winter wonderland, the LEGO Icons Alpine lodge is the latest addition to the Winter Village Collection.
ResponsibilityLEGO Group CEO joins Danish businesses in calling for companies and policymakers to stand together globally for a just and green transition to a net-zero future
Today, as leaders of the world are convening at the UN General Assembly in New York LEGO Group CEO Niels B. Christiansen has joined CEOs from 26 Danish businesses, to support UN Secretary-General Guterres’ call for ambitious and credible commitments and clear and transparent plans to “rescue the SDGs”..png?width=30&quality=50&crop=16:9)
SitesThe LEGO Group plants 50,000 trees, marks significant milestones in Vietnam towards production in 2024
The LEGO Group today celebrated the completion of 50,000 trees being planted at its new LEGO® factory in Binh Duong province in southern Vietnam. The event was attended by His Excellency, Deputy Prime Minister of Vietnam Le Minh Khai, national and provincial officials, as well as business and community partners.
ProductsThe LEGO Group Celebrates 20 Years of Clone Wars with the New Ucs Star Wars™ Venator-Class Republic Attack Cruiser Building Set
The LEGO Group unveils its latest fan requested set – the LEGO® Star Wars™ Venator-Class Republic Attack Cruiser building set, in celebration of the 20th anniversary of the Clone Wars.png?width=30&quality=50&crop=16:9)
Design & InnovationKids From Around the World Appointed the LEGO Group’s First Class of Chief Dream Creators – Inspiring the Future of the LEGO® DREAMZzz™ Theme
Six creative kids from around the world have been appointed as the LEGO Group’s first ever class of Chief Dream Creators, after their amazing dream creatures were selected from thousands of entries from kids globally to help inspire the future of the LEGO® DREAMZzz™ theme.
FinancialThe LEGO Group outpaces toy industry in H1 2023 while accelerating long-term growth initiatives
Demand for diverse portfolio continued after three consecutive years of extraordinary growth. Strong financial foundation enables company to invest in building for the long term and reaching more children with LEGO® play.
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