LEGO® News
SitesThe LEGO Group expands manufacturing capacity and size in its factory in Nyíregyháza, Hungary
The LEGO Group today announced that it is expanding its factory in Nyíregyháza, Hungary, creating additional production capacity to continue to meet strong demand for LEGO® play experiences..jpg?width=30&quality=50&crop=16:9)
Design & InnovationThe LEGO Group Partners with International Musicians To Create New Genre of Music – R&B - ‘Rhythm & Bricks’
The sounds of LEGO bricks have been adapted into a new genre of lo-fi music by globally acclaimed songwriter and multi-instrumentalist Tom Misch, Danish electronic trio WhoMadeWho, and other artists, called rhythm and bricks..jpg?width=30&quality=50&crop=16:9)
ResponsibilityThe LEGO Group remains committed to make LEGO® bricks from sustainable materials
We are more committed than ever to making our products and business more sustainable. We have set ambitious targets to reduce carbon emissions, make our products and packaging more sustainable and circular, and run zero impact operation. Over the next three years we plan to triple investment in environmental sustainability, spending more than $1.4 billion on sustainability-related activities.
ManagementThe LEGO Group appoints Chief Sustainability Officer
The LEGO Group today announced it has appointed Annette Stube as its Chief Sustainability Officer. Annette, who is currently Executive Vice President and Head of Sustainability at Stora Enso will join the company on January 1, 2024.
BrandPlaytime Is Under Threat: The LEGO Group’s New Play Is Your Superpower Campaign Encourages Families to Reprioritise Play
The LEGO Group has announced its new Play is Your Superpower campaign, aimed at addressing a global lack in play amongst children. Together with a global Play Squad of supporters, the LEGO Group is inspiring families to reprioritise playtime, emphasising its critical importance in childhood development and the role it has in bringing fun to families around the world..png?width=30&quality=50&crop=16:9)
BrandThe LEGO Group Celebrates the Incredible Power of Play with Its First Ever Fully Playable Brand Film, Play Is Your Superpower
The LEGO Group has today released its new Play Is Your Superpower campaign featuring the brand’s first ever fully playable brand film, which celebrates the heroes that can emerge in a world that has forgotten how to play.
ProductsGet Ready to Snap Up the LEGO® Super Mario™ Piranha Plant
The LEGO Group revealed the brick-built Piranha Plant, the latest addition to the expanding LEGO® Super Mario™ theme for Adults, in partnership with Nintendo. The new building set is a fun re-creation of the iconic plant from Super Mario™ video games.
ProductsTake a Winter Trip to the New LEGO® Icons Alpine Lodge
The LEGO Group reveals the LEGO® Icons Alpine Lodge set, the perfect display set for the holiday season. A captivating addition to the holiday season that represents the essence of a quaint and whimsical winter wonderland, the LEGO Icons Alpine lodge is the latest addition to the Winter Village Collection.
ResponsibilityLEGO Group CEO joins Danish businesses in calling for companies and policymakers to stand together globally for a just and green transition to a net-zero future
Today, as leaders of the world are convening at the UN General Assembly in New York LEGO Group CEO Niels B. Christiansen has joined CEOs from 26 Danish businesses, to support UN Secretary-General Guterres’ call for ambitious and credible commitments and clear and transparent plans to “rescue the SDGs”.
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