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ResponsibilityThe LEGO Group launches new free activities to help families connect and play well in the digital world
The LEGO Group has today launched a range of free, interactive online activities designed to help parents, caregivers and children build shared confidence and understanding in the world of digital play.
ProductsThe LEGO Group Unveils the New LEGO® Icons Shelby Cobra 427 S/C Model Car Set
The LEGO Group today unveils the LEGO® Icons Shelby Cobra 427 S/C model car set (10357), a collectible set designed specifically for adult builders. This build allows enthusiasts to relive the legendary design and performance of the iconic 1960s sports car, which celebrates its 60th anniversary this August 2025.
Press ReleasesThe LEGO Group celebrates World Play Day by inspiring kids to reimagine urban spaces for play
On International Day of Play the LEGO Group is putting the world in ‘play mode’ by demonstrating how kids’ ideas have the power to transform cities. Urban spaces in Boston, Berlin, London and Shanghai will be transformed into playful immersive experiences for kids and families.
LEGO VoicesThe Power of Play: A global force for human development
An op-ed by Thomas Kirk Kristiansen, 4th generation owner and Chair, the LEGO Group and LEGO Foundation, and Niels B Christiansen, CEO, the LEGO Group, and Sidsel Marie Kristensen, CEO, the LEGO Foundation.
ProductsTumble, Jump, Snap: Creative Co-Op Adventure Game LEGO® Voyagers Announced at Summer Game Fest
Today during Summer Game Fest, the LEGO Group, Light Brick Studio (LEGO® Builder's Journey) and Annapurna Interactive announced LEGO® Voyagers, a creative co-op adventure game available later this year on PlayStation®5 (PS5™), PlayStation®4 (PS4™), Xbox Series X|S, Nintendo Switch™ and PC via Steam and Epic Games Store.
ProductsLEGO® Party! Makes Its Playful Debut at Summer Game Fest
The LEGO Group with developer SMG Studios and new publisher Fictions, today announced LEGO® Party! A wildly fun multiplayer party game.
ProductsGrab Your Straw Hats: The LEGO Group and Netflix Reveal a Treasure Trove of ONE PIECE Sets!
The LEGO Group together with Netflix and Tomorrow Studios, set sail for new adventures as they unveil the first full line up of highly anticipated LEGO® ONE PIECE products.
Press ReleasesRUN DMC’s ‘It’s Like That’ Is Reimagined by the LEGO Group and ‘Global Girls Crew’ to Empower a New Generation of Girl Builders
The LEGO Group today launched a new campaign, She Built That. Together with a global girls crew they’ve re-imagined RUN DMC’s trailblazing hip hop track “It’s Like That” into a vibrant celebration of girls’ creativity.
FortniteThe LEGO® System in Play Expands with Brick-by-Brick Building and More Customisation Options Coming to Unreal Editor for Fortnite
The LEGO Group and Epic Games have today announced two brand new updates coming to Unreal Editor for Fortnite (UEFN), including the most requested feature of all, brick-by-brick building, announced during the State of Unreal.
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