11371 Media Assets.zip

11371_Prod.png

**BILLUND, DENMARK - 4 December 2025:** The LEGO Group invites builders on a journey to a historic shopping district with its reveal of the brand-new LEGO® Icons Shopping Street set. 

This 3,456-piece set features ornate buildings with angled walls, a central alleyway, and a bustling plaza. Within the scene, discover a charming music shop, a quaint furniture store, and a cosy furnished apartment. This arrangement of buildings offers a distinctive, never-seen-before modular layout, inspired by the architecture of historic European towns that are home to intriguing corners and winding alleys that invite exploration and adventure. 

The model comprises two buildings: one housing a two-story music shop, complete with marching-band instruments, and the other a furniture store. Sitting above the retail spaces is a carpenter’s workshop, furnished apartment and roof garden, complete with potted plants and a pigeon coop. Whether you're arranging instruments, decorating tiny interiors, or tending rooftop plants, there's always something delightful to discover around every corner. 

Perfect for home or office display, this collectible model includes a vibrant cast of minifigure characters – from store owners and workers to customers - and features a modular design for easy interior access. Designed as a delightful addition to the Modular Buildings collection - with side connectivity to existing models - the set offers a relaxing, detailed building experience for those who enjoy crafting intricate architectural scenes.  
 
The LEGO® Icons Shopping Street (11371) set will be available for [LEGO Insiders][1] Early Access from 1st January 2026, and for all from 4th January via LEGO Stores and at [LEGO.com/ShoppingStreet][2],  priced at €249.99 / £229.99 / $249.99. 


  [1]: https://www.lego.com/en-us/insiders
  [2]: https://www.lego.com/product/shopping-street-11371

**Product Information:** 
 - Age: 18+  
 - RRP: 249.99 EUR/ 229.99 GBP/ 249.99 USD  
 - Pieces: 3,456  
 - Product number: 11371  
 - Dimensions: Over 14 in. (36 cm) high, 10 in. (25 cm) wide and 10 in. (25 cm) deep.  
 - Available: LEGO Insiders Early Access from 1st January 2026, and for all from 4th January
 - CTA: [LEGO.com/ShoppingStreet][1]

**About the LEGO Group:**
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. 

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com. 
 
**LEGO Insiders App:**
The LEGO® Insiders app is your all-in-one mobile membership hub. Earn loyalty points when you shop your favorite LEGO sets directly in the app or by accessing your membership card in stores, access and redeem fun and collectible rewards with your purchases or as digital downloads, and enjoy member benefits wherever you are. Download on the App Store and Google Play.  

  [1]: https://www.lego.com/product/shopping-street-11371

Notes to Editor

11371_Lifestyle_Envr_02.jpg

The LEGO Group invites builders on a journey to a historic shopping district with its reveal of the brand-new LEGO® Icons Shopping Street set. 

The LEGO Group unveils the LEGO® Icons Shopping Street – a captivating new addition to the Modular Buildings Collection 

LEGO® Icons Shopping Street Modular Buildings Collection

In January 2025, a team of LEGO® designers faced an unusual challenge: to create a livery for a new racing car, and design a LEGO set to match - at the same time! 

Ordinarily, LEGO designers working on car models have an existing vehicle to work from, translating its colours, shape and profile into LEGO brick form. But here there was no template.  

**A design mission**

With the new LEGO Racing team joining the F1 ACADEMY™ series for the first time, the designers were on a mission to develop a distinct look for the full-size racing car that will line up on the grid and also look great in brick form in the palm of a hand.

F1 Academy 1.png

The LEGO design team members threw themselves into the challenge, workshopping potential designs, producing concept sketches and brainstorming ways of merging the LEGO values of playfulness and creativity with the hi-octane world of the F1 ACADEMY. With only 10 months to go until LEGO Racing’s grand unveiling, they would also need to execute at speeds befitting, well, a race team!

**A chance to inspire and champion women’s sport**

F1 Academy 2.png

Design Master Beatrice Amoretti, who led the livery design, saw the project as a chance to champion women’s sports while also inspiring LEGO fans with something new. 

***Photo:** Model designer Maria Jędryszek and Design Master Beatrice Amoretti unveil the LEGO® Speed Champions F1 ACADEMY set at the Las Vegas Grand Prix 2025* 

“The message needed to be strong and so the visuals needed to be strong as well,” says Beatrice, who assembled the team. “This was a great opportunity to create visibility for women in motorsports through LEGO play and through creative experiences.”  

Model designer Maria Jędryszek, responsible for the 1:26 sized LEGO set, was inspired by the range of nationalities and personalities of the drivers, all women aged 16-25: “There’s not one way to ‘drive like a girl’, just as there’s not one way to ‘build like a girl’,” she says. 

"Celebrate achieving your dreams, no matter who you are, and not letting anyone define what you are or what you are capable of, that’s the message I really wanted to push.”

**No blueprint to build from**

F1 Academy 3.png

While Maria faced the unusual challenge of building a model of a car whose final look had not yet been defined, the machine itself did exist though, since all the teams in F1 ACADEMY use the same-spec cars.  Maria sourced vehicle designs and blueprints from F1 ACADEMY to familiarize herself with the car’s shape and proportions.

Based on those blueprints, Maria began producing all-white models of the car so that she could refine its shape and build, if not its final appearance, knowing she would need to rework it later once the colours had been finalized.

Although new to the world of F1, Maria quickly became enthralled as she pored over the architecture and mechanics of the cars. “I really got hooked,” she says.  

Meanwhile, Beatrice was focussed on developing the LEGO Racing team livery. Noticing that there were no yellow cars on the F1 ACADEMY grid, the team gravitated towards yellow, a signature LEGO shade, together with black, to ensure that LEGO Racing would stand out from the pack. Pink and light blue stripes were added to incorporate the F1 ACADEMY’s own colour scheme. 

F1 Academy 4.png

For a dash of LEGO humour, they included a checkered flag design that appears to be peeling away at the edges due to the race car’s speed.  

In the end the team felt confident they had found the bold and striking look they’d been looking for, says Beatrice.  

“I hope there’ll be a butterfly effect,” says Maria. “When young girls see women racing these amazingly fast cars, they’ll see there are truly no limits to what you can do.” 

F1 Academy 5.png

***Photo:** L-R: LEGO® Design Master Beatrice Amoretti, LEGO Group CMPO Julia Goldin, LEGO Racing Driver Esmee Kosterman, F1 ACADEMY™ MD Susie Wolff, LEGO Model designer Maria Jędryszek*

In January 2025, a team of LEGO® designers faced an unusual challenge: to create a livery for a new racing car, and design a LEGO set to match - at the same time!

Fast Work: Designing the LEGO Group’s new F1 ACADEMY™ racing car (and a LEGO® set to match!)

In January 2025, a team of LEGO designers faced an unusual challenge: to create a livery for a new racing car!

Designing the LEGO Group’s new F1 ACADEMY™ racing car

Asset Bundle_LEGO Editions FIFA World Cup Official Trophy -.zip

LEGO® Editions FIFA World Cup™ Official Trophy.jpg

 - **The LEGO Group and FIFA World Cup 2026™ announce new collaboration ahead of next year’s tournament.**
 - **Iconic LEGO® Editions FIFA World Cup™ Official Trophy made from LEGO bricks in 1:1 scale and available for pre-order now at [www.LEGO.com/fifa-world-cup-official-trophy][1]**
 - **Collaboration will offer unique play experiences for fans in lead-up to and during the tournament, allowing fans of LEGO play and FIFA World Cup fans to build, play, and celebrate together around 2026’s biggest global sporting event.**


  [1]: https://www.lego.com/product/fifa-world-cup-official-trophy-43020/?cmp=REF-202511-Fifa_Laun

LEGO® Editions FIFA World Cup™ Official Trophy with logo 16x9.jpg

**BILLUND, DENMARK, WEDNESDAY 3 DECEMBER, 2025**: In a collaboration that’s a perfect match for LEGO® play and football enthusiasts alike, the LEGO Group is teaming up with the FIFA World Cup 2026™ to bring creativity and fun into the world of football like never before, for fans of all ages around the world. 

Ahead of the tournament, the LEGO Group will unveil a special product portfolio celebrating football’s biggest stage – with the first product announced, the iconic FIFA World Cup™ Official Trophy, in collaboration with FIFA.  

Launching in March 2026, this first-ever, official 1:1 detailed replica of world football’s ultimate prize allows fans to bring home a golden piece of the tournament’s magic and display their passion for football ahead of next summer’s biggest global sporting event. The impressive trophy, made of 2,842 LEGO pieces, includes a hidden scene which can be opened via a pullable slip in the upper globe section.  

Inside the set there is the 2026 World Cup logo as well as an exclusive branded minifigure holding a mini–FIFA World Cup trophy toy, allowing all fans to imagine themselves as winners. A printed plaque underneath the base lists all the winning teams of the World Cup trophy since 1974, adding a collectible and historical aspect to the set. 

The trophy also uses two different gold elements – drum-lacquered bricks and moulded gold pieces. This is the first time this many gold-coloured pieces have been used in a LEGO set.

**The LEGO® Editions FIFA World Cup™ Official Trophy building set is available for pre-order now at [www.LEGO.com/fifa-world-cup-official-trophy][1]**  


  [1]: https://www.lego.com/product/fifa-world-cup-official-trophy-43020/?cmp=REF-202511-Fifa_Laun

**Julia Goldin, Chief Product & Marketing Officer at the LEGO Group**, said: “*The LEGO brand has always celebrated the power of creativity, inspiring people of all ages to connect through the joy of building and play. Collaborating with the FIFA World Cup 2026™ presents an incredible opportunity to honour the world’s most iconic tournament and the global passion it ignites. The FIFA World Cup Trophy stands as a universal symbol of achievement and unity, and now, through the creativity of the LEGO brick, fans everywhere can experience the excitement of it - piece by piece - in true LEGO style. This marks just the beginning of our collaboration, and we’re thrilled to unite families and fans around the world in celebrating football, imagination, and one of the sport’s most legendary symbols in a whole new way.”* 

**Romy Gai, FIFA Chief Business Officer**, said: “*We are delighted to announce this groundbreaking collaboration with the LEGO Group. The LEGO brand is one of the world’s most loved and iconic brands, so joining forces with them to present football fans around the globe an opportunity to build their very own version of sport’s most prestigious trophy, the FIFA World Cup, provides perfect synergy. It is the first time FIFA and the LEGO Group have teamed up on such a project, and with the biggest, best and most inclusive FIFA World Cup fast approaching – we hope fans take this opportunity to embrace the spirit of the global game’s greatest event, and bring a little piece of the party into their homes to keep forever.”* 

**Roberto Carlos, who won the FIFA World Cup for Brazil in 2002,** said: *"Winning the FIFA World Cup was one of the most incredible moments of my life, and I’ll never forget what it felt like to hold that trophy. I know we couldn’t have achieved it without our amazing fans and what this trophy means to them. Now, with the LEGO World Cup Trophy set, fans can create their own version and bring that magic home. This isn’t just about building a trophy; it’s about sharing the love of football with family and friends.*” 

LEGO® Editions FIFA World Cup™ Official Trophy - box.png

**Building the future of football fun** 
The LEGO Group is set to bring a playful dimension to the FIFA World Cup 2026™, offering fans more surprises and opportunities to get a piece of the action – both in person and online.  

Throughout 2026, the LEGO Group will continue to roll out new products and experiences, ensuring everyone can join the fun. From FIFA Fan Festivals to special tournament events, there will be plenty of chances for LEGO enthusiasts and football fans alike to build, play, and share in the excitement of the beautiful game.  
 
LEGO Editions is a new platform that will connect young people with their icons and passions, creating a space to celebrate achievements and talent. It will include playful, collectible sets that fans can proudly display. 

**Ready to join the team? For more information and exclusive content, visit [Newsroom - About Us - LEGO.com][1] and follow the LEGO Group on social media channels for the product launches and behind-the-scenes fun.**  


  [1]: https://www.lego.com/en-us/aboutus/newsroom

For more information, please contact: [media@LEGO.com][1]  

**LEGO® Editions FIFA World Cup™ Official Trophy set** 
 - **Age**: 12+
 - **Price**: $199.99 / £159.99 / €179.99
 - **Pieces**: 2842
 - **Product No.**: 43020
 - **Dimensions**: Measures over 14.5 in. (36 cm) tall
 - **Available**: Pre-order now via [www.LEGO.com/fifa-world-cup-official-trophy.][2] Available at LEGO.com, LEGO branded stores and selected retailers around the world.

**About the LEGO Group**  
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.    

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.  

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.  

For more information: [www.LEGO.com][4]  

  


  [1]: mailto:media@LEGO.com
  [2]: https://www.lego.com/product/fifa-world-cup-official-trophy-43020/?cmp=REF-202511-Fifa_Laun
  [3]: https://www.lego.com/
  [4]: http://www.LEGO.com

Notes to Editors

In a collaboration that’s a perfect match for LEGO® play and football enthusiasts alike, the LEGO Group is teaming up with the FIFA World Cup 2026™ to bring creativity and fun into the world of football like never before, for fans of all ages around the world.

Build World Football’s Ultimate Prize: The LEGO Group and FIFA World Cup 2026™ Kick off New Collaboration 

In a collaboration that’s a perfect match for LEGO® play and football enthusiasts alike, the LEGO Group is teaming up with the FIFA World Cup 2026™ 

LEGO® Editions FIFA World Cup™ Official Trophy

Asset Bundle_ LEGO Icons Stranger Things The Creel House.zip

01 - LEGO Creel House in front of the Creel House, Atlanta.jpg

08 - LEGO Creel House Minifigures Inside Creel House, Atlanta_Radio.jpg

**BILLUND, DENMARK - 2 DECEMBER 2025**: The LEGO Group, in collaboration with Netflix, today opens the rift on the LEGO® Icons *Stranger Things*: The Creel House set - a 2,593-piece tribute to the eerie epicenter of supernatural chaos happening in Hawkins, Indiana.

Revealed for the first time today, just after Volume 1 of the highly anticipated fifth and final season was released, this intricately crafted set invites fans to build their way into the heart of the mystery of *Stranger Things.* The LEGO *Stranger Things* Creel House features a richly detailed façade and open-back design, revealing seven furnished rooms steeped in lore: including Alice and Henry’s bedrooms, the haunted upstairs hallway, and even Vecna’s Mind Lair – complete with the infamous grandfather clock that’s ticked through many a nightmare.

Also included are iconic vehicles like Steve’s car, the WSQK radio station van, and Will’s bike – perfect for escaping Demogorgons or racing to decode a cryptic message from the Upside Down. The ominous gothic manor can be displayed boarded up or unsealed, with a hidden mechanism that splits the exterior to reveal the interdimensional horror lurking beneath. This is the first-ever transforming LEGO house set, allowing fans to portray the Creel House in its various states.

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The set is packed with *Stranger Things* Easter eggs from all five seasons, including Max’s cassette tape and Henry’s mind flayer sketch. The minifigure lineup is a fan’s dream, including Eleven, Will, Mike, Lucas, Dustin, Holly, Steve, Nancy, Robin, Jonathan, Max, Mr. Whatsit and Vecna. After the series finale drops on New Years Eve at 5pm PST, fans will be able to purchase this LEGO set beginning New Years Day 2026.

To celebrate this collaboration, the Duffer Brothers have been transformed into animated LEGO minifigures - a fitting tribute to the creators who first opened the portal to the Upside Down. Fans can catch a sneak peak in [this teaser][1] ahead of the LEGO minifilm starring Ross and Matt Duffer dropping on 30th December across @LEGO social channels.

Speaking about the new set, **Ross and Matt Duffer, creators of *Stranger Things***, said: “*We grew up obsessed with the LEGO brand, so seeing Stranger Things rebuilt in bricks is honestly surreal. With the show heading into its final chapter - and hitting the 10-year mark - bringing the Creel House to life this way feels like the perfect celebration of the world and the fans who made all of this possible.”*


  [1]: https://www.youtube.com/shorts/EyAHKYKSD0s

The LEGO Icons *Stranger Things*: The Creel House set (11370) will be available for LEGO Insiders from 1st January 2026 and for all from 4th January at [LEGO.com/StrangerThings][1] and in LEGO Stores, priced at £249.99 / €279.99 / $299.99.

Shoppers who purchase this set (11370) between 1-7 January 2026 will receive LEGO Icons *Stranger Things:* WSQK Radio Station (40891) as a Gift with Purchase, complete with Joyce and Hopper minifigures. Available while supplies last; terms & conditions apply.

Additionally, the LEGO Group is today unveiling a brand-new LEGO BrickHeadz™ *Stranger Things* set (40879), featuring Eleven, Max, Holly and a Demogorgon. This 584-piece building set is a great gift for kids aged 10+, available for pre-order from today at [LEGO.com/ST-BrickHeadz.][2] 

For more information on all things *Stranger Things,* visit [here][3].


  [1]: https://www.lego.com/product/stranger-things-the-creel-house-11370/?cmp=REF-202512-StrangerThings_Laun
  [2]: https://www.lego.com/product/eleven-max-demogorgon-and-holly-figures-40879/?cmp=REF-202512-STBrickHeadz_Laun
  [3]: https://www.netflix.com/tudum/articles/stranger-things-creel-house-lego-set.

**Product Information:** 
 
**LEGO® Icons *Stranger Things:* The Creel House** 
 - Age: 18+
 - RRP: 279.99 EUR/ 249.99 GBP/ 299.99 USD
 - Pieces: 2,593
 - Product number: 11370
 - Dimensions: Over 11.5 in. (29 cm) high, 20 in. (50 cm) wide and 7 in. (17 cm) deep.
 - Available at LEGO.com/StrangerThings and LEGO Stores:
o	LEGO Insiders Early Access: 1st January 2026 
o	For all: 4th January 2026 

**LEGO® BrickHeadz™ *Stranger Things*** 
 - Age: 10+
 - RRP: 39.99 EUR /  34.99 GBP / 39.99 USD
 - Pieces: 584
 - Product number: 40879
 - Dimensions: Each BrickHeadz figure is over 3 in. (8-10 cm) tall
 - Available at LEGO.com/ST-BrickHeadz and LEGO Stores:
o	Pre-Order: 2nd December 2025 
o	Immediate Purchase: 1st January 2026 

**Gift with Purchase Information:** 
 - LEGO® Icons *Stranger Things*: WSQK Radio Station
 - Dates: 1st –7th January 2026
 - Minimum purchase: Your gift with purchase of LEGO® Icons *Stranger Things*: The Creel House. While stocks last, T&Cs apply.
 - Key features and functions: Tune into the upside-down world of *Stranger Things* with this 234-piece building kit for adults. Recreate the retro radio station interior featuring a DJ booth with a mixer board, tape machine, record player and microphone, plus a laid-back lounge space with a couch and TV. Includes Joyce Byers and Sheriff Hopper minifigures, plus a LEGO® tile printed with the radio station’s iconic rubber chicken. Model measures over 2.5in (7cm) high, 4in (10cm) wide and 5in (13cm) deep.  


**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. 

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com. 

**About Stranger Things**    
Created by The Duffer Brothers, *Stranger Things* debuted in 2016 and quickly became one of Netflix’s most popular television series ever, with its fourth season alone amassing over 140.7M views globally. Rooted in ‘80s nostalgia, it boosted Kate Bush’s track “Running Up That Hill” into the Billboard Hot 100 chart for the first time in its 38-year history. The series has also garnered over 70 awards worldwide including [Emmys®][1] and the Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Drama Series, and has been nominated for over 230 awards. 
The highly anticipated fifth and final season will release later this year in three volumes at 5PM PT: four episodes on November 26, three episodes on Christmas and The Finale on New Year’s Eve. 
The beloved franchise offers fans various ways to engage with the cultural phenomenon year-round, including: the Olivier and Tony-award winning stage play,  [*Stranger Things: The First Shadow*][2] ; a [collection of books][3] takes fans deeper into the story; the touring [Stranger Things: The Experience][4] which recently expanded to Brazil and Australia;  Stranger Things: Escape the Dark; a brand new immersive experience set to open at [Netflix House][5] later this year; *Stranger Things: Tales From ‘85*, an [animated series][6]  that will take fans back to Hawkins in 2026; fans celebrate November 6   —   the day Will Byers went missing   —   as ‘ *Stranger Things*  Day;’   and they can follow  [@StrangerThings.T][7]hings  for fun ways to bring the world into their everyday lives


  [1]: https://www.emmys.com/shows/stranger-things
  [2]: https://www.youtube.com/watch?v=jdpZzhsRV5w
  [3]: https://readstrangerthings.com/
  [4]: https://strangerthings-experience.com/los-angeles/
  [5]: https://www.netflix.com/tudum/articles/netflix-house
  [6]: https://www.netflix.com/tudum/articles/stranger-things-animated-series-news
  [7]: https://www.instagram.com/strangerthings.things/

The LEGO Group, in collaboration with Netflix, opens the rift on the LEGO® Icons Stranger Things: The Creel House set - a 2,593-piece tribute to the eerie epicenter of supernatural chaos happening in Hawkins, Indiana.

The LEGO Group, Netflix and the Duffer Brothers Celebrate One Last Adventure with Stranger Things: The Creel House Set

The LEGO Group, in collaboration with Netflix, today opens the rift on the LEGO® Icons Stranger Things: The Creel House set

LEGO® Icons Stranger Things: The Creel House

By [Julia Goldin][1]
Chief Product & Marketing Officer, the LEGO Group


----------


Last week in Las Vegas, we revealed something we think is truly incredible – our new partnership with F1 ACADEMY™ and the launch of LEGO® Racing, our first ever motor racing team. 

I'm really excited about this new venture. 

Our partnership with Formula One through 2025 has been a thrill. Together, we've connected with fans across generations, captivated them with playful events like the Miami Grand Prix Drivers’ Parade, brick-built trophies on the podium at Silverstone, and put their passion for Formula 1 into their hands like never before.

Now, we are extending that partnership to continue building the passion for motorsport through LEGO Play, and inspiring the builders of tomorrow- and what better partner to do that with?


  [1]: https://www.lego.com/en-us/aboutus/lego-group/management/executive-leadership-team/julia-goldin

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**F1 ACADEMY – the ideal partner**

F1 ACADEMY is levelling the playing field in motorsport, giving young female athletes a clear pathway to achieve their dreams in the top tiers of the sport.

Together, we want to encourage young fans, especially girls, to explore motorsport both on and off the track, through creative play and representation on the starting grid. This collaboration represents so much more than a team or a car. It’s about inspiring more girls to build, to dream and to take the driver’s seat – in racing, in creativity and in life.


Photo 2.png

**Esmee Kosterman – Driver and LEGO Ambassador**

No one embodies that sentiment more than the person we have picked to get in the driver's seat - Dutch talent [Esmee Kosterman][1]. Esmee is an inspiring role model and someone whom girls around the world can look up to and realize what’s possible when you follow your dreams. She will be a magnificent ambassador for the LEGO brand.

**Product and race car livery**

We knew from the start that the LEGO Racing livery needed to look just as good on the track on race day, as it does in LEGO brick form, as the LEGO Speed Champions F1 ACADEMY set.

I think our team of LEGO designers have done just that and delivered a stunning livery that combines the playfulness of our brand with the speed and inspiring swagger of F1 ACADEMY. I can’t wait to see it out there on the starting grid when the season gets up and running in 2026. 



  [1]: https://www.linkedin.com/in/esmeekosterman/

**The LEGO Group & F1 ACADEMY - Championing girls and women, together**

Photo 3.png

Our launch event in Las Vegas was an extraordinary moment for me, joined by [Susie Wolff][1], Managing Director of F1 ACADEMY, to unveil our new car, driver and LEGO Speed Champions set. More than anyone else, Susie has made the case for giving young women a platform on which to demonstrate and develop their talent as racing drivers. Susie described the announcement as a “real pinch me moment,” and it is for us at the LEGO Group too.



  [1]: https://www.linkedin.com/in/susiewolff/

Photo 4.jpg

Susie and I discussed our shared belief that access and representation matter. Whether it’s LEGO building or motor racing, we’re passionate about breaking down barriers to inclusivity for girls especially. 

Our goal is simple: to make F1 ACADEMY an unmissable part of race weekends around the world and to show that when young people are given the opportunity to unlock their courage and creativity, anything is possible.

*More from Julia Goldin on her [LinkedIn][1].*


  [1]: https://www.linkedin.com/in/juliagoldin/

Julia Goldin, Chief Product & Marketing Officer at the LEGO Group, reflects on how LEGO® Racing and F1 ACADEMY™ have come together to inspire young fans, especially girls, both on and off the racetrack.

LEGO® Racing: Inspiring young fans, especially girls, to see themselves in every aspect of motorsport

LEGO Group and F1 ACADEMY™ team up to inspire girls in motorsport, launching LEGO Racing and empowering young builders to dream big on and off the racetrack.

LEGO® Racing: Inspiring young fans

System, lifestyle, row, pouring out, excited .jpeg

 - The transition from single-use plastic to paper-based bags that house LEGO® bricks inside LEGO boxes started in 2022  

 - Five LEGO factories are packing the LEGO bricks in paper-based alternatives 

 - Roll-out largely complete in factories in China and Vietnam, with global implementation scheduled for 2027  

 - The bags are made of material from well managed Forest Stewardship Council® (FSC®C117818) certified forests, recycled materials, and other controlled sources 

The LEGO Group is celebrating a significant milestone in its journey to make all its packaging from more sustainable sources. Over half (56%) of packing lines that package LEGO bricks have now transitioned away from using single-use plastic bags, replacing them with sustainably sourced, technically recyclable paper-based alternatives. 

Currently, 93% of LEGO packaging by weight is made from paper, cardboard and other paper-based materials to make the vast majority of LEGO packaging recyclable – something children consider important. Recently LEGO Group research found that four in five (81%) children say they care about recycling, with a similar number (80%) interested in reducing waste*. 

**Towards Paper-Based Bag 2.0** 

The rollout of the new paper-based packing lines in the LEGO Group’s factories in China and Vietnam is now largely complete. The company aims for full implementation in the remaining factories in the Czech Republic and Hungary by 2026 and Mexico during 2027.  

This will just be the end of phase one, explains **VP, R&D packing and packaging, Jesper Toubøl.**  

“We are on an ongoing continuous improvement journey,” he says. “Once the roll out of bags is complete, we’ll explore ways to enhance and continue to make the bags, and the building experience they offer children and families, ever better.”  

Along the way, the company will look for ways to make the paper-based packing lines work faster, so that their output can surpass that of the plastic packaging machines they’re replacing.  

[Find out more about the LEGO Group’s journey to more sustainable packaging][1], or [learn more about the challenges encountered along the way][2]. 

**Research from the LEGO® Play Well study 2024: commissioned by the LEGO Group and carried out by Edelman DXI between 13.12.23 – 24.01.2024. Total sample size of 25,532 children aged 5-12 years old from 36 markets* 


  [1]: https://www.lego.com/en-gb/sustainability/sustainable-packaging
  [2]: https://www.lego.com/da-dk/aboutus/news/2023/november/lego-boxes-in-europe-and-asia-to-contain-paper-based-bags

The LEGO Group is celebrating a significant milestone in its journey to make all its packaging from more sustainable sources. Over half (56%) of packing lines that package LEGO bricks have now transitioned away from using single-use plastic bags, replacing them with sustainably sourced, technically recyclable paper-based alternatives.

Over half of LEGO Group packing lines switch from plastic bags to paper-based alternatives

The LEGO Group is celebrating a significant milestone in its journey to make all its packaging from more sustainable sources.

Over half of LEGO packing lines switch from plastic bags

LEGO F1 CADILLAC COOLDOWN CAR_MEDIA ASSETS.zip

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 - The LEGO Group & Formula 1® bring a range of playful LEGO® moments to the 2025 Las Vegas Grand Prix. 
 - A full-sized driveable LEGO 1950s Cadillac, built from over 418,000 bricks, chauffeured the three top F1® drivers to the podium, with actor Terry Crews at the wheel. 
 - Throughout the race weekend in Las Vegas, eagle-eyed fans could spot LEGO moments, including incredible content on Sphere, LEGO Botanicals F1 ACADEMY™ podium bouquets, and exclusive LEGO F1 ACADEMY merch at the F1 HUB. 
 - The activity is part of the LEGO Group & Formula 1’s multi-year partnership, bringing young fans and families closer to Grand Prix experiences and the sport.

Please find all currently available stills and videos [here][1] - additional assets to be uploaded live. 


  [1]: https://www.dropbox.com/scl/fo/kt384u0yhil3d9zuu45lr/ABN4AGBWdVEX1xL7op-z3X4?rlkey=111dzt2kg6z9h2lshdakf2hb8&st=rkow2kcx&dl=0

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**LAS VEGAS, 22 NOVEMBER 2025:** This weekend, during the FORMULA 1 LAS VEGAS GRAND PRIX 2025, the LEGO Group and Formula 1 surprised fans, families & F1 drivers alike with a range of playful LEGO® moments throughout the Grand Prix weekend - including a first-of-its-kind driveable, pink, open-top LEGO brick-built interpretation of a 1950s Cadillac Fleetwood Sixty Special car. 

After a thrilling 50 laps under the neon lights on the streets of Las Vegas, the three top drivers, Max Verstappen, Lando Norris and George Russell, sat in the backseat of the LEGO  1950s Cadillac Car, on the way to the FORMULA 1® LAS VEGAS GRAND PRIX 2025 podium at Bellagio. The unique brick-built car was driven by actor Terry Crews, a big LEGO building and F1 fan, making a surprise appearance behind the wheel. 

**LEGO 1950's Cadillac Fleetwood Sixty Special Cool Down Car** 

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The stunning car, based on a classic pink 1950s Cadillac Sixty Special, was built using over 418,000 LEGO elements. It took center stage at the FORMULA 1 LAS VEGAS GRAND PRIX 2025, showcased in the F1 Paddock throughout the weekend for fans to have a closer look, ahead of it hitting the track after a thrilling race.  

Weighing in at over 2 tonnes and measuring over 5m long, this feat of LEGO Design and engineering, with functioning lights and sound, brought LEGO building & Las Vegas glamour together for fans and drivers alike. During the Grand Prix™ weekend, fans in the F1 Paddock were able to get up close with the build as it was displayed at a special custom-built Las Vegas Grand Prix wedding venue. 

**LEGO Brick Moments Around The 2025 Las Vegas Grand Prix** 

Elsewhere during the Grand Prix™ weekend, fans on the ground and at home were able to spot exciting LEGO moments happening around Las Vegas. 

To celebrate F1 ACADEMY hitting the track for the first time in fabulous Las Vegas, the LEGO Group presented the drivers who secured a space on the podium of both Race 1 and Race 2 with custom LEGO Botanicals Bouquets, each built out of close to 2,000 LEGO elements. Fans on the ground were also able to get their hands LEGO F1 ACADEMY merch, exclusive to the FORMULA 1 LAS VEGAS GRAND PRIX 2025 and available at the F1 HUB located at The Venetian Resort Las Vegas. 

Towering above the city skyline was also incredible LEGO content on Sphere, featuring all 10 Formula 1 teams in LEGO brick form and highlighting the recently announced partnership between the LEGO Group and F1 ACADEMY. 

Throughout the action-packed weekend, the LEGO Group and Formula 1 brought play to the track, bringing young fans and families closer to Grand Prix experiences and the sport. 

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**Julia Goldin**, **Chief Product & Marketing Officer at the LEGO Group**, said: “*Together with Formula 1, at the Las Vegas Grand Prix we capped off a year of unforgettable moments that bring fans a new dimension to the way they experience F1. Throughout the year we brought fans closer to Grand Prix experiences and the sport of Formula 1, and this year in Las Vegas was no different, from our incredible LEGO brick-built Cadillac car,  to activating on Sphere’s iconic Exosphere with new and engaging content, and sharing the next step in our partnership with F1 ACADEMY with the world – the 2025 calendar has been incredible, and we can’t wait for what’s to come in 2026.*” 

**Emily Prazer**, **Chief Commercial Officer at Formula 1 and President & CEO of the Las Vegas Grand Prix**, said: “*The FORMULA 1 LAS VEGAS GRAND PRIX has quickly become an iconic cornerstone in the F1 calendar and it’s been fantastic to work with the LEGO Group to bring new ideas and creativity to fans. We’re always pushing boundaries both on and off track, and once again our partnership with LEGO Group upped the ante. It’s been an incredible first year working together, and we can’t wait for fans to see what else we have planned into the future.*” 

**LEGO Racing in F1 ACADEMY** 

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Ahead of the FORMULA 1 LAS VEGAS GRAND PRIX 2025 weekend, the LEGO Group revealed its [new partnership with F1 ACADEMY][1], aimed at creating more opportunities and visibility for women in motorsport, through creative play and representation.  

The partnership will bring the LEGO® Racing entry to the grid starting with the 2026 season, with a unique custom car livery and Esmee Kosterman in the driver's seat. The entry will be accompanied by the LEGO Speed Champions F1 ACADEMY™ LEGO Race Car, a 201-piece set, allowing fans of the series to build one of its cars for the first time. 


  [1]: https://www.lego.com/en-us/aboutus/news/2025/november/lego-f1-academy-partnership-announcement---las-vegas

*The LEGO Group activated on Exosphere - the LED exterior of Sphere.* 

This weekend marks the latest moment in a multi-year partnership between the LEGO Group and Formula 1®, after taking the streets with ten fully drivable LEGO F1 cars during the [Miami Grand Prix Drivers Parade][1] and the [LEGO Brick-Built Trophies at the British Grand Prix][2], among other moments aimed at introducing the sport to more families around the world through playful and immersive fan experiences. 

**For more information on the wider partnership between the LEGO Group and Formula 1, as well as its full product line, fans can visit [LEGO.com/F1][3].** 


  [1]: https://www.lego.com/de-de/aboutus/news/2025/may/lego-f1-drivers-parade
  [2]: https://www.lego.com/en-us/aboutus/news/2025/july/lego-trophies-2025-silverstone-f1-british-grand-prix
  [3]: https://www.lego.com/en-us/categories/f1

Please find all currently available stills [here][1] - additional assets to be uploaded live. 

For more information, please contact [media@LEGO.com][2] 

**LEGO® 1950s Cadillac Car – Facts and Figures** 
 - This big build comprises of over 418,000 LEGO elements, along with a selection of other components to make it capable of driving 
 - Close to 4,000 combined hours were spent on the development and construction of the big build 
 - This big build were created by 17 master builders, engineers and designers from the LEGO Group 
 - The big build is capable of reaching up to 25km/h while bringing the top three drivers of the 2025 LAS VEGAS GRAND PRIX to the podium celebration 
 - The big-build weighs over 2,100 kg and seats five people, featuring fully functioning lights and vintage tyres

**About the LEGO Group**  

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. 

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. 

For more information: [www.LEGO.com][3] 

**About Formula 1®** 
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLYVK) attributed to the Formula One Group tracking stock.  

The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved. 

**About FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX** 
Established in 2023, the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX is promoted by Formula 1®, in collaboration with Clark County. The 50-lap race takes place on a 3.8-mile circuit in the heart of the Las Vegas Strip and sees drivers reach jaw-dropping speeds of over 215 mph (346 kph) as they drive past some of the world’s most iconic landmarks, hotels, and casinos. Through the Las Vegas Grand Prix Foundation, Las Vegas Grand Prix, Inc. has donated over $2 million to non-profit organizations working to strengthen the local community. The 2025 race will take place on November 20-22, 2025. For more information, visit [www.f1lasvegasgp.com][4] 


  [1]: https://www.dropbox.com/scl/fo/kt384u0yhil3d9zuu45lr/ABN4AGBWdVEX1xL7op-z3X4?rlkey=111dzt2kg6z9h2lshdakf2hb8&st=rkow2kcx&dl=0
  [2]: mailto:media@LEGO.com
  [3]: https://www.lego.com/en-us/aboutus
  [4]: www.f1lasvegasgp.com

This weekend, during the FORMULA 1 LAS VEGAS GRAND PRIX 2025, the LEGO Group and Formula 1 surprised fans, families & F1 drivers alike with a range of playful LEGO® moments throughout the Grand Prix weekend - including a first-of-its-kind driveable, pink, open-top LEGO brick-built interpretation of a 1950s Cadillac Fleetwood Sixty Special car.

Welcome to Brick-ulous Las Vegas: The LEGO Group and Formula 1® bring LEGO® built moments for fans to the FORMULA 1 LAS VEGAS GRAND PRIX 2025 

FORMULA 1 LAS VEGAS GRAND PRIX 2025, the LEGO Group and Formula 1 1950s Cadillac Fleetwood Sixty Special car Terry Crews

LAS VEGAS GRAND PRIX 2025 - Cadillac Cooldown Car

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At an award ceremony in Copenhagen, Denmark on 21 November, LEGO Group CEO Niels B Christiansen was named Leader of the Year 2025, the country’s highest accolade for leadership, which was given for the 24th time. 

Reflecting on the honour, Niels B Christiansen said: “Awards are often given to people at the helm, but I view this award as a recognition of the achievements and dedication of all our 31,000 fantastic LEGO® colleagues.”

The jury commended his ability to set clear direction and mobilise the organisation to achieve record growth in an environment where employees can thrive. During Niels B Christiansen’s tenure, the LEGO Group’s turnover has more than doubled and it has delighted millions of children around the world with LEGO play experiences. 

With a reputation as “an analytically sharp leader who sets clear direction and executes quickly and precisely,” the jury said, “he is also a pleasant and decent person who never lets his ego get in the way of a compelling argument or the right solution." 

Read more about the recognition in [this Danish interview][1] with Niels B Christiansen.


  [1]: https://www.lederstof.dk/topchef-for-lego-niels-b-christiansen-er-aarets-leder-2025

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At an award ceremony in Copenhagen, Denmark, LEGO Group CEO Niels B Christiansen was named Leader of the Year 2025 – the most prestigious leadership award of the country.

LEGO Group CEO named Leader of the Year 2025 in Denmark

LEGO CEO Niels B. Christiansen named Denmark’s Leader of the Year 2025, celebrating clear direction, strong growth and the dedication of 31,000 LEGO colleagues.

LEGO F1 ACADEMY_Media Assets.zip

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 - F1 ACADEMY™ will feature a new livery, LEGO® Racing, starting in the 2026 season, with Esmee Kosterman unveiled as the LEGO Racing driver 
 - The new multi-year partnership between the LEGO Group and F1 ACADEMY™ aims to inspire young fans, especially girls 
 - New research from the LEGO Group confirms that 75% of girls surveyed think racing sounds exciting, while 52% could see themselves as an F1 ACADEMY™ or race car driver one day*

Please find all currently available stills [here][1] - additional assets to be uploaded live.


  [1]: https://www.dropbox.com/scl/fo/1bl62waxqxqpnhdky72ri/AGImSGD6uzOM9yIbOcF4x54?rlkey=l92g4r3vbqxyfhvdo8rw4bju1&st=x11eo0y9&dl=0

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**LAS VEGAS & BILLUND, 19 NOVEMBER 2025:** Today, in the pitlane of the Las Vegas Strip Circuit at the FORMULA 1 LAS VEGAS GRAND PRIX 2025, the LEGO Group and F1 ACADEMY have announced an exciting multi-year partnership to inspire young fans, especially girls, through creative play and representation.  

As part of this collaboration, the LEGO Group will be represented on the F1 ACADEMY grid starting with the 2026 F1 ACADEMY season, with LEGO® Racing, piloted by driver Esmee Kosterman at the wheel. Additionally, the LEGO Group and F1 ACADEMY revealed their first LEGO set together, now available for pre-order. 

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In 2026, Kosterman will serve as the premiere driver for LEGO Racing during her first full season in F1 ACADEMY. The 20-year-old Dutch driver has a rich history in the kart racing circuit and became the first woman to win in the Ford Fiesta Sprint Cup series in 2023, before going on to finish second in the Junior Cup and third in the overall standings. In 2024, Kosterman moved into single seaters with Indian F4 and made her F1 ACADEMY debut as the Wild Card entry at Round 5 of the season in Zandvoort, her home race. 

Kosterman’s car features a one-of-a-kind LEGO Racing livery, infusing the high-performance world of F1 ACADEMY with elements of LEGO play. The livery, created by the LEGO Design team, represents both entities through colours and patterns, merged in a playful way bringing the thrill of brick building and racing to life, with a unique checkered pattern. 

The stunning, merged livery of the car, the driver and the first product from the partnership were revealed at the Las Vegas event by Susie Wolff, Managing Director at F1 ACADEMY, Julia Goldin, Chief Product & Marketing Officer at the LEGO Group, LEGO designers Beatrice Amoretti and Maria Jędryszek and hosted by Ariana Bravo. 

This comes at a time where F1 is attracting new and younger audiences, with 42% of the Formula 1’s fanbase now consisting of women. Recent research by the LEGO Group shows that 87% of girls surveyed would like to see more opportunities for girls in motorsport, 75% think racing sounds exciting, while 52% could see themselves as an F1 ACADEMY™ or race car driver one day. At the same time, 82% of parents surveyed think it’s important for girls to see women represented in motorsport, but 76% think motorsport is often perceived as “more for boys”.   

With this new partnership, the LEGO Group and F1 Academy hope to inspire young fans, especially girls to explore their motor racing passions, both on and off the track. 

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**Julia Goldin**, **Chief Product & Marketing Officer of the LEGO Group**, said: “*F1 ACADEMY is levelling the playing field in motorsport, giving young female athletes a clear pathway to achieve their dreams in the top tiers of the sport. We can’t wait to see LEGO Racing join the F1 ACADEMY grid and are so excited to have Esmee as our driver. For the first time, fans can hold their favourite F1 ACADEMY LEGO car in their hands, and I’m thrilled that we’re securing female representation in racing toys for young girls. We hope the infusion of LEGO play and creativity to this exciting sport inspires the next generation of young women in motorsport, as well as the female builders of tomorrow, that anything is possible.*” 

**Susie Wolff**, **Managing Director of F1 ACADEMY**, said: “*We’re so proud to welcome the LEGO Group as an Official Partner of F1 ACADEMY. This collaboration isn’t just about the possibility of building an F1 Academy LEGO car, it’s about building belief in what’s possible. With our first partnership product, fans will be able to create something that stands for opportunity and representation. We hope every young girl who picks up these bricks sees more than just a model, she sees herself, her potential, and her place in the world of motorsport whether as a fan, engineer, driver or leader. Together, we’re challenging outdated perceptions of who belongs in motorsport and empowering the next generation of young women to build their own paths.*” 

**Esmee Kosterman**, **Driver for LEGO Racing**, said: “*To be the first driver for LEGO Racing is such an exciting opportunity, and I can't wait to continue my racing journey with F1 ACADEMY. I've long been a fan of the LEGO brand, its creativity and what it stands for and to bring it to the track from the 2026 season onwards is incredible. I hope this inspires future generations of female drivers, that with hard work and determination, anything is possible!*” 

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The LEGO Group also unveiled the **LEGO Speed Champions F1 ACADEMY™ LEGO Race Car**, the 201-piece set allows fans of LEGO Racing to hold their favourite car in their hands, and features intricate aerodynamic details, with the unique colourway and the #32 racing number, as featured on Esmee’s real on-track counterpart.  

Additionally, the set is accompanied by a minifigure printed in a LEGO Racing colourway. The set brings F1 ACADEMY to life like never before, bringing the excitement from the track to the living room, reflecting the two brands commitment to championing female talent on and off the track.

As part of the first ever F1 ACADEMY weekend at the FORMULA 1® LAS VEGAS GRAND PRIX, the LEGO Group will be presenting the podium finishers of both Race 1 and Race 2, with custom LEGO Botanicals Bouquets in a moment that celebrates what is possible when talent is given the opportunity and platform to thrive. Each bouquet is built out of close to 2,000 LEGO elements and weighs close to 1 kg.  

**The LEGO Speed Champions F1 ACADEMY™ LEGO Race Car available for pre-order now from LEGO.com and select global retailers, with the set hitting shelves starting 1st March 2026 in LEGO Stores worldwide.** 

**About the Research** 
The research was commissioned on behalf of the LEGO Group and conducted by Censuswide, among a sample of 4000 parents of girls aged 9-16 (aged 24+) (2000 UK, 2000 US) + 4000 girls aged 9-16 (2000 UK, 2000 US). The data was collected between 24.10.2025 - 30.10.2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council. 

Please find all currently available stills [here][1] - additional assets to be uploaded live.

For more information on the wider partnership between the LEGO Group and Formula 1, as well as its full product line, fans can visit [LEGO.com/F1][2]. 

For inquiries, please contact: [media@LEGO.com][3]. 

**Product Details:** 
 LEGO® Speed Champions F1 ACADEMY™ LEGO Race Car 
 - Age: 10+ years 
 - Price: 27,99 EUR / 27,99 USD / 22,99 GBP 
 - Pieces: 201 
 - Product No.: 77258 
 - Dimensions: The set measures over 1.5 in. (4 cm) high, 2.5 in. (7 cm) wide and 7 in. (18 cm) long 
 - Available: 1st March 2026 
 - Link: [LEGO.com/F1][4]

**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 120 countries worldwide. 

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit [www.LEGO.com/aboutus][5]. 

**About F1 ACADEMY™** 
Launched in 2023, F1 ACADEMY™ is an all-female single seater racing series created by Formula 1® to accelerate the identification and progression of female talent in motorsport, both on and off the track. Now in its third season, the series features 14 races across seven rounds, all held alongside the FIA Formula One World Championship™️. Broadcast in over 160 territories by more than 35 broadcasters, F1 ACADEMY™ is also streamed live worldwide via its official YouTube channel and F1TV, bringing the next generation of female racing talent to a global audience. 


  [1]: https://www.dropbox.com/scl/fo/1bl62waxqxqpnhdky72ri/AGImSGD6uzOM9yIbOcF4x54?rlkey=l92g4r3vbqxyfhvdo8rw4bju1&st=x11eo0y9&dl=0
  [2]: https://www.lego.com/en-us/categories/f1/f1-sets
  [3]: mailto:media@LEGO.com
  [4]: https://www.lego.com/en-us/categories/f1/f1-sets
  [5]: https://www.lego.com/en-us/aboutus

Today, in the pitlane of the FORMULA 1 LAS VEGAS GRAND PRIX 2025, the LEGO Group and F1 ACADEMY have announced an exciting multi-year partnership to inspire young fans, especially girls, through creative play and representation.

 LEGO® Racing Hits the F1 ACADEMY™ Grid in 2026, With Esmee Kosterman Behind the Wheel, in First-Of-Its-Kind Partnership

FORMULA 1 LAS VEGAS GRAND PRIX 2025, the LEGO Group and F1 ACADEMY have announced an exciting multi-year partnership

LEGO F1 ACADEMY Partnership Announcement - Las Vegas

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Please note that LEGO Group owned images may only be used in editorial publications. Apply the following permission when using LEGO Group owned photos in your publication:

*Photos used with permission. ©2025 The LEGO Group.*

Please contact [media@lego.com][1] for further information.


  [1]: mailto:media@lego.com

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