What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday starts November 28, 2025. "Black Friday Weekend" runs until December 1, 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday Toy Deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

12+
678
4.6
Batman™ Logo
$79.99
New
18+
1892
4.7
Japanese Cherry Blossom Landscape
$139.99
18+
421
4.8
Game Boy™
$59.99
18+
811
4.8
WALL-E and EVE
$69.99
18+
2593
4.2
Stranger Things: The Creel House
$299.99
Exclusives
18+
1234
4.5
Floating Sea Otters
$119.99
10+
723
4.9
Jeep® Wrangler Rubicon SUV
$64.99
New
18+
587
4.7
Eevee
$59.99
New
9+
628
5.0
Kevin & Dug
$59.99
New
18+
6838
4.0
Venusaur, Charizard and Blastoise
$649.99
New
18+
1399
4.6
Winnie the Pooh
$149.99
18+
3145
4.9
Dinosaur Fossils: Tyrannosaurus rex
$249.99
Exclusives
8+
312
5.0
Wild Animals: Colorful Hummingbird
$29.99
18+
3179
4.6
Claude Monet – Bridge over a Pond of Water Lilies
$249.99
New
14+
447
4.8
Ninja Character Display 15th Anniversary
$44.99
18+
1060
4.6
Ford Model T
$129.99
10+
454
4.3
Nike Dunk Trickshot
$39.99
Exclusives
18+
1571
4.7
Sorcerer's Stone – Collectors' Edition
$169.99
18+
686
4.8
Sunflower Bouquet
$59.99
7-99
5.0
LEGO® Pick A Brick
Shop Now
Exclusives

10+
569
4.3
BB-8™ Astromech Droid
$89.99
9+
133
4.7
Daisies
$14.99
5+
216
4.8
Fries Food Truck
$19.99
6+
116
3.4
Siege of Mandalore Battle Pack
$22.99
6+
276
4.8
The LEGO® Van
$29.99
9+
482
4.9
Flowering Cactus
$34.99
10+
268
4.9
APXGP Team Race Car from F1® The Movie
$27.99
9+
217
4.9
Happy Plants
$22.99
9+
270
4.6
Lightning McQueen
$27.99
10+
133
5.0
Lilo & Stitch: Angel
$12.99
Exclusives
9+
339
4.9
Ferrari SF90 XX Stradale Sports Car
$27.99
8+
345
4.9
Love Letters
$19.99
8+
312
5.0
Wild Animals: Colorful Hummingbird
$29.99
12+
1465
4.5
Garden Restaurant
$129.99
Exclusives
12+
1010
4.3
Wicket the Ewok™
$129.99
7+
207
4.0
Cobb Vanth's Speeder
$34.99
9+
542
5.0
Sea Animals: Beautiful Dolphins
$49.99
9+
386
4.7
Fortune Master
$29.99
10+
454
4.3
Nike Dunk Trickshot
$39.99
Exclusives
10+
1180
4.8
Nike Dunk x LEGO® Set
$99.99
Exclusives

6+
2.0
Spider-Man Key Chain
$5.99
6+
3.3
C-3PO™ Key Chain
$5.99
6+
3.9
LEGO® Gold Minifigure Key Chain
$5.99
5+
4.0
Christmas Ceramic Mug – Minifigures
$14.99$5.99- 60%
6+
3.7
R2-D2™ Key Chain
$5.99
6+
4.4
LEGO® Gold 2x4 Stud Key Chain
$5.99
6+
5.0
Marker Pens – 10 Pack
$32.50
4+
1
2.5
Blue Baseplate
$7.99
Retiring soon
6+
5.0
The Mandalorian™ Key Chain
$5.99
New
4+
1
2.9
Green Baseplate
$7.99
4+
1
5.0
White Baseplate
$7.99
4+
1
3.4
Gray Baseplate
$14.99
6+
4.5
Ninja Double Katanas
$24.99
6+
4.0
Grogu™ Key Chain
$5.99
6+
Chili Girl Key Chain
$5.99$4.19- 30%
6+
Dragonian Warrior Axe
$9.99
6+
4.5
Lloyd's Sword with Sheath
$19.99
6+
4.3
Miles Morales Key Chain
$5.99
6+
4.0
Darth Vader™ Key Chain
$5.99
6+
Ahsoka Tano™ Bag Tag
$9.99
New

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Why shop with us?

From the widest assortment and sets you can't find anywhere else to seasonal items for holidays and special occasions, there's always something new to discover with every visit.

Shop now