What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday starts November 28, 2025. "Black Friday Weekend" runs until December 1, 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday Toy Deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
421
4.8
Game Boy™
$59.99
18+
1892
4.7
Japanese Cherry Blossom Landscape
$139.99
10+
454
4.3
Nike Dunk Trickshot
$39.99
Exclusives
16+
7541
4.4
Millennium Falcon™
$849.99
Exclusives
9+
357
4.7
Time Machine from Back to the Future
$27.99
8+
312
5.0
Wild Animals: Colorful Hummingbird
$29.99
18+
1234
4.5
Floating Sea Otters
$119.99
18+
811
4.8
WALL-E and EVE
$69.99
12+
678
4.7
Batman™ Logo
$79.99
18+
1060
4.6
Ford Model T
$129.99
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
$379.99
Exclusives
18+
587
4.7
Eevee
$59.99
Exclusives
18+
1399
4.6
Winnie the Pooh
$149.99
18+
3179
4.6
Claude Monet – Bridge over a Pond of Water Lilies
$249.99
Exclusives
18+
686
4.7
Sunflower Bouquet
$59.99
18+
2593
4.2
Stranger Things: The Creel House
$299.99
Exclusives
6+
276
4.8
The LEGO® Van
$29.99
18+
1972
4.7
Mario Kart™ – Mario & Standard Kart
$169.99
Exclusives
18+
3145
4.9
Dinosaur Fossils: Tyrannosaurus rex
$249.99
Exclusives
18+
1571
4.7
Sorcerer's Stone – Collectors' Edition
$169.99

10+
528
Toy Story
$39.99
New
10+
292
4.9
The Fast and The Furious Toyota Supra MK4
$29.99
New
10+
1028
4.8
Up-Scaled Darth Vader™ Minifigure
$99.99
New
12+
1963
Rave Cave
$229.99
New
9+
171
5.0
Cosmos Flowers
$14.99
New
9+
259
3.0
Water Lilies
$29.99
New
9+
713
Stitch & Scrump
$69.99
New
5+
466
4.0
Brick-Built Bluey Family
$69.99
New
10+
314
4.0
Supply Drop
$44.99
New
10+
601
5.0
Alice in Wonderland
$39.99
New
9+
329
5.0
Ferrari 499P
$29.99
New
8+
348
5.0
Floral Art Decor Painting
$29.99
New
10+
1182
5.0
Book Nook: Dumbledore's Office
$129.99
New
8+
286
Floral Decor Perfume Bottle
$29.99
New
10+
259
5.0
Shrek, Donkey & Gingy Figures
$24.99
New
12+
545
5.0
Hogwarts™ House Crest
$49.99
New
12+
813
4.5
Spider-Man Hero Figure
$99.99
New
9+
885
5.0
Pua
$69.99
New
10+
502
The Skeleton
$39.99
New
10+
1536
Wild Animals: Family of Koalas
$129.99
New

6+
Dug the Dog Key Chain
$5.99
New
4+
1
2.9
Green Baseplate
$7.99
6+
5.0
Marker Pens – 10 Pack
$32.50
6+
4.0
Grogu™ Key Chain
$5.99
6+
5.0
The Mandalorian™ Key Chain
$5.99
New
4+
1
3.4
Gray Baseplate
$14.99
6+
4.0
Darth Vader™ Key Chain
$5.99
6+
3.9
LEGO® Gold Minifigure Key Chain
$5.99
6+
3.5
Batman™ Key Chain
$5.99
6+
3.3
C-3PO™ Key Chain
$5.99
6+
2.0
Spider-Man Key Chain
$5.99
6+
Baby Ankylosaurus Key Chain
$5.99
4+
1
5.0
White Baseplate
$7.99
6+
4.5
Lloyd's Sword with Sheath
$19.99
6+
Dragonian Warrior Axe
$9.99
6+
4.5
Ninja Double Katanas
$24.99
6+
3.7
R2-D2™ Key Chain
$5.99
6+
5.0
Ghost-Spider Key Chain
$5.99
6+
4.4
LEGO® Gold 2x4 Stud Key Chain
$5.99
6+
5.0
LEGO® Hot Dog Guy Key Chain
$5.99

Get more with membership

Members earn loyalty points on every purchase and unlock special offers, gift with purchases and more.

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Why shop with us?

From the widest assortment and sets you can't find anywhere else to seasonal items for holidays and special occasions, there's always something new to discover with every visit.

Shop now