What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday starts November 28, 2025. "Black Friday Weekend" runs until December 1, 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday Toy Deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
1892
4.7
Japanese Cherry Blossom Landscape
$139.99
18+
421
4.8
Game Boy™
$59.99
9+
357
4.7
Time Machine from Back to the Future
$27.99
18+
1060
4.6
Ford Model T
$129.99
New
18+
1234
4.6
Floating Sea Otters
$119.99
New
10+
454
4.3
Nike Dunk Trickshot
$39.99
Exclusives
18+
2593
4.2
Stranger Things: The Creel House
$299.99
Exclusives
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
$379.99
Exclusives
18+
686
4.9
Sunflower Bouquet
$59.99
New
8+
312
5.0
Wild Animals: Colorful Hummingbird
$29.99
12+
678
4.6
Batman™ Logo
$79.99
New
10+
723
5.0
Jeep® Wrangler Rubicon SUV
$64.99
New
18+
587
4.8
Eevee
$59.99
2x PointsNew
12+
2842
4.8
FIFA World Cup™ Official Trophy
$199.99
18+
1755
4.4
Orange Cat
$99.99
New
10+
793
4.8
Up-Scaled Blue Astronaut Minifigure
$59.99
New
18+
811
4.8
WALL-E and EVE
$69.99
14+
447
4.9
Ninja Character Display 15th Anniversary
$44.99
6+
276
4.8
The LEGO® Van
$29.99
18+
435
5.0
Magnolia Branches
$49.99
New

9+
270
4.6
Lightning McQueen
$27.99
6+
276
4.8
The LEGO® Van
$29.99
9+
217
4.9
Happy Plants
$22.99
5+
216
4.7
Fries Food Truck
$19.99
6+
58
4.1
The Mandalorian & Grogu's Speeder Bike™
$9.99
10+
133
5.0
Lilo & Stitch: Angel
$12.99
Exclusives
10+
268
4.9
APXGP Team Race Car from F1® The Movie
$27.99
7+
207
4.0
Cobb Vanth's Speeder
$34.99
10+
454
4.3
Nike Dunk Trickshot
$39.99
Exclusives
7+
369
5.0
The Aristocats Adorable Marie
$34.99
8+
345
4.9
Love Letters
$19.99
8+
312
5.0
Wild Animals: Colorful Hummingbird
$29.99
9+
482
4.9
Flowering Cactus
$34.99
9+
339
4.9
Ferrari SF90 XX Stradale Sports Car
$27.99
9+
284
4.6
Bugatti Vision GT Hyper Sports Car
$27.99
12+
1010
4.3
Wicket the Ewok™
$129.99
10+
569
4.2
BB-8™ Astromech Droid
$89.99
9+
386
4.7
Fortune Master
$29.99
6+
116
3.4
Siege of Mandalore Battle Pack
$22.99
9+
357
4.7
Time Machine from Back to the Future
$27.99

6+
4.3
Lightsaber Gel Pen – Black
$4.99
6+
3.5
Batman™ Key Chain
$5.99
4+
1
2.5
Blue Baseplate
$7.99
4+
1
2.9
Green Baseplate
$7.99
4+
1
3.4
Gray Baseplate
$14.99
6+
3.9
LEGO® Gold Minifigure Key Chain
$5.99
6+
5.0
LEGO® Hot Dog Guy Key Chain
$5.99
6+
4.3
Miles Morales Key Chain
$5.99
6+
2.8
LEGO® Shark Suit Guy Key Chain
$5.99
6+
4.4
LEGO® Gold 2x4 Stud Key Chain
$5.99
6+
5.0
Sonic the Hedgehog™ Key Chain
$5.99
6+
4.0
Darth Vader™ Key Chain
$5.99
6+
5.0
Marker Pens – 10 Pack
$32.50
6+
4.5
Lloyd's Sword with Sheath
$19.99
6+
Baby Ankylosaurus Key Chain
$5.99
6+
Izzie's Sword
$9.99
6+
Mushroom Girl Key Chain
$5.99
6+
Medium Lavender 2x4 Stud Key Chain
$5.99
12+
3.2
Wooden Minifigure
$99.99
6+
5.0
Minnie Key Chain
$5.99

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Why shop with us?

From the widest assortment and sets you can't find anywhere else to seasonal items for holidays and special occasions, there's always something new to discover with every visit.

Shop now