Play Day

LEGO employees playing at Play Day with a long string of fabric
On Play Day, almost all LEGO employees from over the world take the day off work to simply play. We hold 10 major events at our factories and hubs, as well as many more events at offices globally. The aim of Play Day is to let LEGO employees experience the power of play through various play activities, and to equip them to create more playful moments in their everyday life, at work, at home and in their local communities.
LEGO employees in China having fun

Play Day

How do we want to bring playfulness into the everyday live of the employees? We inspire them with surprises and delight! As well as the big day itself, there are Play Day pop-up installations and the Play Every Day app – a tool which provides lots of powerful play activities to use before and after Play Day.

The 5 playful skills

When we play, we develop five playful skills:
  • LEGO Play Day logo for physical play


    By exercising our bodies, we also exercise our minds and maintain our personal well-being.

    Examples of physical skills: Being active, understanding movement by practicing sensory-motor skills, developing spatial understanding, and nurturing a healthy body.

  • LEGO Play Day logo for social play


    Social skills empower us to be strong collaborators and communicators. They also promote healthy relationships with our family and friends.
  • LEGO Play Day logo for creative play


    Great creative skills allow us to devise new solutions to problems that we’ll face in the future, helping to us transform ideas into meaningful solutions.

    Examples of creative skills: Envisioning new ideas, explaining them and bringing them to life, exploring new possibilities, and identifying the best solutions.

  • LEGO Play Day logo for play that develops cognitive skills


    Cognitive skills give us the ability to learn how to solve complex tasks in all aspects of our life.

    Examples of cognitive skills: Concentration, problem-solving, learning how to tackle complex tasks, and identifying and implementing solutions.

  • LEGO Play Day logo for emotional play


    Strong emotional skills mean we can better tackle everyday challenges and relate on an important level to our family and friends.

    Examples of emotional skills : Understanding, managing and expressing emotions, and staying motivated and confident when faced with challenges.

Children reaching for LEGO bricks

Play Day for children

2019 marked the first LEGO Play Day for children. Thousands of children and their families from the areas surrounding the two LEGO factories in Denmark and Hungary were invited to come along and simply play for a day.