Play Day

Three LEGO colleagues looking at the camera

Just imagine dedicating an entire day at work to playing!

This is what we do on our Play Day – our annual, company-wide event where all LEGO® colleagues experience the power of learning through play, together.

Play Day is one of the main ways we live our values and vision of becoming a Global Force for Learning Through Play. Everyone across all our factories, hubs, offices and stores gets involved and engages in a social, joyful and meaningful way.

Play with purpose

There’s a bigger purpose behind all the fun. Ramboll’s 2023 study – The Impact of Workplace Play on Employee and Company Outcomes – found that play develops holistic skills and builds stronger connections between colleagues and teams. It increases wellbeing, creativity and innovation, too.

A group of people in blue shirts at the event

A different Play Day every year

In 2023, the UN recognized and supported every child’s right to play by ratifying an International Day of Play – a World Play Day. In 2025, all our colleagues will play alongside the rest of the world to celebrate playful creativity.

Our Play Days always have a different theme. In 2024, it was ‘Unplug and Play’, where our Play Day team created an event that challenged the balance between digital and physical play. Previous years included ‘Mysteries of Play’, where we spent the day playing detective and unlocking the personal meaning and benefits of play. In 2022, we celebrated our 90th anniversary with ’90 Years of Play’.

In addition to being fun, play increases trust within the team, fosters an experimental mindset and relieves stress. Prioritizing play helps us inspire and develop the builders of tomorrow.

The power of play

When we play, we develop these five playful skills:

Physical
By exercising our bodies, we also exercise our minds and maintain our personal wellbeing. Physical skills include being active, understanding movement by practicing sensory-motor skills, developing spatial understanding, and nurturing a healthy body.
Social
Social skills empower us to be strong collaborators and communicators. They also promote healthy relationships with our family and friends.
Creative
Great creative skills allow us to devise new solutions to problems that we’ll face in the future, helping us to transform ideas into meaningful solutions. They include envisioning new ideas, explaining them and bringing them to life, exploring new possibilities and identifying the best solutions.
Cognitive
Cognitive skills give us the ability to learn how to solve complex tasks in all aspects of our lives. They include concentration, problem-solving, learning how to tackle complex tasks, and identifying and implementing solutions.
Emotional
Strong emotional skills mean we can better tackle everyday challenges and relate on an important level to our family and friends. They include understanding, managing and expressing emotions, and staying motivated and confident when faced with challenges.