Keep Imagining
A source of inspiration
At LEGO® we celebrate Latino culture. We want the community—kids and grown-ups alike—to build and rebuild with fun and iconic cultural elements that emerge from Hispanic imagination.
Keep imagining:
Latino culture and LEGO® share the same essence: great imagination. That’s why we made this video celebrating the power of Latino creativity. In it, we bring to life Hispanic imagination, ingenuity and vibrant Latino traditions.They learn as they build
When your kids play with LEGO® bricks, they’re not only having wholesome fun, they’re also learning. Building helps develop their imagination and creativity, which can help them in many aspects of their lives.
The Alebrije
A creature of Mexican cultural folklore. It is a vibrand and joyful combination of different animales in une single body.
The Guitar
An homage to latin music, largely Caribbean, represented in an instrument that embodies the diversity of its melodies.
Cubic Painting
An Tribute to the Cubism movement in Latin America, which pursued a connection back to its cultural roots through geometric shape influenced art.
Don Quijote and Sancho
The main character of one of the most acclaimed literary masterpiece of Castilian Spanish language. A dreamer who imagined himself as a knight in pursuit of adventure.
Your kids can imagine it… Imagine it too!
Feed their imagination, strengthen it and keep imagining.