Toys for Girls

Frequently asked questions

• How do toys affect children’s identity?

  Toys, and the way we play with them, act as a rehearsal for adulthood. Toys impact the identities of children by encouraging certain skills and traits. Traditionally (not to mention broadly) speaking, toys for boys have been focused on action and conflict, whereas toys for girls have usually been marketed as nurturing or beauty-related toys. It’s for this exact reason that children need to be exposed to a variety of toys. This is why the LEGO Group is committed to making play more inclusive by ensuring that children’s ambitions and playtime are not limited by gender stereotypes.

• Do toys enforce gender stereotypes?
  Toys influence the development, cognitive and social skills of children and can contribute to gender stereotypes. Stereotypically ‘feminine’ toys have in the past been related to nurturance, care, beauty and attractiveness, whereas stereotypically ‘masculine’ toys are usually focused around technology, competition, aggression, construction and action. These stereotypes can influence how children play, their behavior, and can even impact education outcomes, career pathways and interpersonal relationships.
  
  We at the LEGO Group are very aware of the power of gender stereotypes and that’s why every toy we make today, we make for every child. It is our mission to steer clear of stereotypes in both our product design and marketing. If you’d like to learn more, please refer to our joint research with the Geena Davis Institute on the subject. We also enjoyed reading this study by PNAS.

• What are non-gendered toys?

  Non-gendered toys are those which do not reinforce or reflect stereotypical ‘masculine’ or ‘feminine’ stereotypes. Either by the qualities they encourage, the skillsets they require, their color, their appearance, right down to the kids shown playing them on the packaging. Instead, they promote a range of interests and possibilities. We like to think that the biggest difference between our sets is simply the age range they are aimed at.
  

• Do kids prefer gendered toys?
  No boy is born with some kind of biological preference for blue things, as much as no girls are born with a preference for pink things. The gendering of those colors – and of toys in general – is a societal development.
   
  According to a study conducted by the LEGO Group, girls are slightly less restrained by typical gender biases than boys. 74% of boys compared to 62% of girls believe some activities are meant ‘just’ for girls, with others meant for boys. At the LEGO Group, we aim to break these gender stereotypes by encouraging kids to play with sets from all of the ranges we have to offer, for example, by categorizing our sets by factors such as age range, interest and price.

• Are LEGO® sets for girls or boys?

  All LEGO® toys are for all kids, however they identify themselves.

• Is LEGO® City for boys or girls?

  Just like all our other toys, all LEGO® City sets are for all kids, however they identify themselves.

• Is LEGO® Friends for boys or girls?

  LEGO® Friends is great for kids who like deep character development as a way to discover and explore their own personality and interests. That passion can be equally strong in all children.

• What are the best toys for toddler girls?

  The best toys for toddler girls are those that will help her develop her creativity and imagination as well as her social, emotional, and fine and gross motor skills. At the LEGO Group, we know that Learning through Play is an important part of your child’s life, and we encourage you to choose options that are safe, age-appropriate and promote development. For more ideas and activities on how to help your little girl learn through play, explore our Families guides.

• What are the most popular toys for girls?

  The most popular toys for girls are the ones that will spark her interests! Each girl is unique and has her own passions, so the best way to choose a toy for a girl is to look for something that will excite and challenge her. Still looking for the perfect set? Check out our collections of birthday and holiday gifts for girls.

• How do I choose toys for girls?

  When choosing toys for girls, consider things like age-appropriateness, safety and durability, and of course the child’s interests and passions! You can also look for toys that develop a child’s skills and inspire creativity. And importantly, don’t forget to have fun!