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New technologies are helping us find ever-more creative ways to reimagine play. Sami is one of the people driving these innovations. Together, we’re enriching the LEGO® experience for a new generation.

Working with numbers has always come naturally to Mark. But for us, data isn’t just about spreadsheets and forecasts—it’s about creating seamless customer experiences and ensuring that the right people are in the right place at the right time. As a Demand Planning Manager, Mark plays a crucial role in making sure our customer service teams are fully prepared to meet consumer needs across the globe.

Have you ever wondered what goes on behind the scenes to bring our iconic bricks to life? As our Senior Manager for Mould Economy and Master Data, Julie knows all about this and much more besides. Ready to go behind the scenes?

For Peter, words aren’t just words—they’re bridges that connect cultures, experiences, and emotions. As Consumer & Shopper Engagement's Localisation Editor, he ensures that the magic of our brand resonates across different languages and markets, making the experience just as special for a child in Tokyo as it is for one in London.

Data means much more than numbers to Sophie White. In her role as a Consumer Insights Analyst, the stories it tells enable us to unlock better customer experiences. Listening and learning from this complex trove of feedback leads to real, meaningful change across the company.

Finance Manager, Mark joined us just over a year ago. Even in that short space of time, he’s still managed to make an impact. But he’s not done it all by himself.

Training goes above and beyond the business of onboarding for Sabrina—it’s about shaping the culture and future of each and every new colleague who joins us. As a Seasonal Induction Team Leader, she ensures that everyone not only understands their role but feels truly connected to our values and embraces our playful spirit.

In our organisation, career paths rarely follow straight lines. They’re shaped by you. For Lauren, moving from Global Insights to Head of US Marketing Planning and Operations has brought her closer to commercial execution, while building on a strong, data-first foundation. It’s a shift that shows what’s possible when you lead with curiosity, stay adaptable, and take ownership of your development, especially with the support and freedom to do so.

With her useful blend of design and engineering expertise, Laura has come a long way since joining us. But the journey from Spain to Boston was only the beginning.