• "It’s easy to keep things simple (…) but there is almost no limit to what you can program."

  • "LEGO® BOOST is the crazy robot cat guitar kit you never knew you wanted."

  • "It’s a toy that you can code just as easily as you stack bricks.(…) It’s silly. It’s fun. And crucially, it helps bridge that uncanny valley between playing with this digital app and these physical bricks."