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LEGO® Insiders gift with purchases of $200 or more*Learn more

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LET THE BRICKS TELL YOUR STORY

Each beautiful, Black family is filled with colorful human stories. Stories that convey our identity, resilience, and ambition, ready to come to life through the limitless creativity of LEGO® bricks. The personal narratives of this year’s seven families show how parents nurture creativity at home by sharing their passions with their children, empowering the journey of those who will become tomorrow's builders.

Join the LEGO Group in building a platform where your story inspires a world of imagination. You can start with the prompts below!

Spoon Family

Kelly rocks as a singer, actress, and awesome mom and wife. With Tim, they share the joy of raising two sons. The Spoons prioritize valuable moments together, and basketball games are always loved.

Tillery Family

We're the Tillery crew. A family of five, soon to be six! With our twins Josiah and Moriah and our little Ehva - the happiest baby ever - we love doing life together and finding joy in the chaos!

Rush Family

The Rush family is an entrepreneurial couple whose family is their foundation and greatest motivation. With their three boys, they cherish adventures, new experiences and quality time spent together.

Latour Family

This is the LaTour clan: chill vibes, mama magic, and inner peace. They're all about self-discovery and thinking outside the box. Their secret? Fun, creativity, and nurturing wellness in every moment.

Seigler-Carter Family

For 17 years we've embraced love. Our Black Jamaican family blossomed with Timothy's arrival and the adoption of our 5-year-old son. Our journey is testament to the diverse beauty of modern families.

Henry Family

Meet Jayla, a family & lifestyle creator who, with her husband and cute kids, adds authenticity, humor, and real-life mom moments to her content, while empowering others to find joy in their stories!

Scott Family

Raven Elyse, a single mother, is a jack of all trades, with her daughter Ziya. Together, they inspire creativity through elaborate decorations, costumes, and DIY content.

The Dad Gang

Founded by Sean Williams, The Dad Gang is dedicated to redefining the narrative of Black fatherhood and hosts an annual March of Dads tour that celebrates the role of fathers in their children's lives.

YOUR STORY IS JUST WAITING TO BE BUILT

No matter what makes your family special, you and your kids will be able to express it, starting with the blank canvas of LEGO® bricks, creative play and a little storytelling.

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LET’S GET STARTED

Think of the story you want to tell, then lay out your LEGO® bricks and begin building! Discuss the story behind the build with your family while you create.

LOOKING FOR MORE INSPIRATION?

NOSTALGIA

Close your eyes, think of your favorite memory, and build something that takes you there.

NATURE

If your family were dinosaurs, how would they look? Build your own species and give it a name.

FASHION

If you think your family is cool, build custom sneakers for everyone to show off.

MUSIC

If this is vital in your family, invent an instrument that could make your family dance.