Safe social media for kids
Our online experiences are safe-by-design, like our social media platform LEGO Life that avoids sharing personal information, images and locations. Instead, we use a random 3-word generator to give every child a funny name like ‘DukeCharmingShrimp’ or ‘ChairmanWilyDolphin.’ And in place of real photos, kids create their own LEGO avatars. Comments are controlled with specially designed LEGO emojis to keep things positive and fun, and the site is monitored by trained moderators. The safe-by-design policy extends to our digital games as well.