How do toys affect children’s identity?

Toys, and the way we play with them, act as a rehearsal for adulthood. Toys impact the identities of children by encouraging certain skills and traits. Traditionally (not to mention broadly) speaking, toys for boys have been focused on action and conflict, whereas toys for girls have usually been marketed as nurturing or beauty-related toys. It’s for this exact reason that children need to be exposed to a variety of toys. This is why the LEGO Group is committed to making play more inclusive by ensuring that children’s ambitions and playtime are not limited by gender stereotypes.

Do toys enforce gender stereotypes?

Toys influence the development, cognitive and social skills of children and can contribute to gender stereotypes. Stereotypically ‘feminine’ toys have in the past been related to nurturance, care, beauty and attractiveness, whereas stereotypically ‘masculine’ toys are usually focused around technology, competition, aggression, construction and action. These stereotypes can influence how children play, their behavior, and can even impact education outcomes, career pathways and interpersonal relationships. We at the LEGO Group are very aware of the power of gender stereotypes and that’s why every toy we make today, we make for every child. It is our mission to steer clear of stereotypes in both our product design and marketing. We hope you can see this approach in action on this page, as well as on our corresponding page. If you’d like to learn more, please refer to our joint research with the Geena Davis Institute on the subject . We also enjoyed reading this study by PNAS.

What are non-gendered toys?

Non-gendered toys are those which do not reinforce or reflect stereotypical ‘masculine’ or ‘feminine’ stereotypes. Either by the qualities they encourage, the skillsets they require, their color, their appearance, right down to the kids shown playing them on the packaging. Instead, they promote a range of interests and possibilities. We like to think that the biggest difference between our sets is simply the age range they are aimed at.

Do kids prefer gendered toys?

No boy is born with some kind of biological preference for blue things, as much as no girls are born with a preference for pink things. The gendering of those colors – and of toys in general – is a societal development. According to a study conducted by the LEGO Group, girls are slightly less restrained by typical gender biases than boys. 74% of boys compared to 62% of girls believe some activities are meant ‘just’ for girls, with others meant for boys. At the LEGO Group, we aim to break these gender stereotypes by encouraging kids to play with sets from all of the ranges we have to offer, for example, by categorizing our sets by factors such as age range, interest and price.

Are LEGO sets for girls or boys?

All LEGO toys are for all kids, however they identify themselves.

Is LEGO City for boys or girls?

Just like all our other toys, all LEGO City sets are for all kids, however they identify themselves.

Is LEGO Friends for boys or girls?

LEGO Friends is great for kids who like deep character development as a way to discover and explore their own personality and interests. That passion can be equally strong in all children.

Toys for Girls | Oficiālā LEGO® internetveikala LV

Toys for Girls

Searching for the best gifts for girls for an upcoming birthday, Christmas or special occasion? All LEGO® sets are for girls with something for all ages and every interest. If you are stuck for inspiration, discover some of the best toys for girls here.

Cool toys for girls

Disney pils

399,99 €

Drīz tiks izņemts no apgrozības

Balts trusis

21,99 €

Stičs

74,99 €

Ekskluzīvās preces

Andrea modernā savrupmāja

209,99 €

Meža dzīvnieki: Rudā lapsa

54,99 €

Mini Disney Arielas pils

44,99 €

Nook's Cranny un Rosie māja

87,99 €

Hotdogu pārtikas busiņš

19,99 €

Mercedes-AMG F1 W14 E Performance Pull-Back

29,99 €

Retro kamera

21,99 €

Drīz tiks izņemts no apgrozības

Sandman tornis

99,99 €

Drīz tiks izņemts no apgrozības

Kosmosa izpētes visurgājējs

54,99 €

Runājošā Šķirmice

117,99 €

Burgeru kravas auto

19,99 €

R2-D2™

117,99 €

If they’re into it, there’s a LEGO® world of it

From gaming to magic to fairy-tale heroes, we’ve got endless worlds for girls to create.

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Creative toys for girls

Whether it’s stunning wall art, funky storage spaces or even friendly bracelets, find sets that will get kids creating endlessly.

Uzzināt vairāk

Gifts for girls aged 6+

Radošie mājdzīvnieki

37,99 €

Drīz tiks izņemts no apgrozības

Mirabellas foto rāmītis un rotaslietu kārbiņa

34,99 €

Meža dzīvnieki: Rudā lapsa

54,99 €

Omulīgā māja

66,99 €

LEGO® Friends Toys for Girls

With complex and diverse characters, kids with all kinds of passions can dive into a world of storytelling with LEGO® Friends.

Uzzināt vairāk

Gifts for girls aged 6+

Drīz tiks izņemts no apgrozības

Pārvadājams mazais namiņš

69,99 €

Drīz tiks izņemts no apgrozības

Otumas māja

79,99 €

Drīz tiks izņemts no apgrozības

Suņu glābšanas centrs

66,99 €

LEGO® City Toys for Girls

Let girls play out everyday stories and daring missions, and learn about the world around them in fun, exciting way with LEGO® City sets.

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Gifts for 5-year-old girls

Skatīt visu

Jaunums

LEGO® City 2024. gada Adventes kalendārs

29,99 €

Jaunums

Pilsētas tramvajs un stacija

99,99 €

Pasažieru lidmašīna

109,99 €

Uzlabotie sacīkšu auto

29,99 €

Elektrisks sporta auto

9,99 €

Kosmosa zinātnes laboratorija

44,99 €

Drīz tiks izņemts no apgrozības

Jūras dzelmes izpētes zemūdene

119,99 €

Sacīkšu auto un auto pārvadātājs

29,99 €

Zils monstru vāģis

14,99 €

Drīz tiks izņemts no apgrozības

Pingvīna sorbeta busiņš

19,99 €

Robotu pasaules kalniņu karuseļu parks

104,99 €

Modulārā kosmiskā stacija

109,99 €

Pusdienu soma – pastaiga kosmosā

22,00 €

Kosmosa bāze un raķešu pacelšanās laukums

154,99 €

Drīz tiks izņemts no apgrozības

Slēpošanas un alpīnisma centrs

119,99 €

Drīz tiks izņemts no apgrozības

Auto uzlabošanas darbnīca

54,99 €

Starpzvaigžņu kosmosa kuģis

21,99 €

Kosmosa pētnieks-visurgājējs un citplanētiešu dzīve

31,99 €

Drīz tiks izņemts no apgrozības

Kravas vilciens

179,99 €

Sliedes

19,99 €

Gifts for Girls

Searching for exciting gift ideas for girls aged 18 months to 9 years old and up? Find the best LEGO® sets for girls right here…

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Top birthday gifts for kids aged 6+

Disney Princess radošās pilis

39,99 €

Drīz tiks izņemts no apgrozības

Suņu glābšanas centrs

66,99 €

Saulespuķes

14,99 €

Drīz tiks izņemts no apgrozības

Disney svinību vilciens

46,99 €

Rozes

Average rating4.7out of 5 stars

14,99 €

Ekskluzīvās preces

Stitch

11,99 €

Varžu māja

64,99 €

LEGO® Harry Potter™ Toys for Girls

We’ve been delighting young witches and wizards for over 20 years with our magical LEGO® Harry Potter™ sets.

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Gifts for girls aged 8+

Lidojošais Ford Anglia™

16,99 €

Cūkkārpas pils Pūču māja

52,99 €

Star Wars™ Gifts for Girls

Unlock the power of girls’ creative force as they role-play their own heroic adventures with LEGO® Star Wars™ sets.

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Gifts for girls aged 9+

Skatīt visu

Jaunums

Jabba buru barža

519,99 €

Pieejams Drīzumā

Jaunums

LEGO® Star Wars™ 2024. gada Adventes kalendārs

39,99 €

Jaunums

Impērijas Star Destroyer™

179,99 €

Jaunums

C-3PO™

164,99 €

Gaismas zobena formas gēla pildspalva, zila

3,99 €

Darth Maul Sith Infiltrator™

81,99 €

Jaunums

Ahsoka Tano duelis uz Peridea

64,99 €

Jaunums

TIE Fighter un X-Wing kombinācija

129,99 €

Jaunums

Dark Falcon

189,99 €

Jaunums

Onyx Cinder

164,99 €

Ahsoka Tano™ atslēgu piekariņš

5,99 €

Jaunums

Desert Skiff un Sarlacc Pit

94,99 €

Jaunums

Radošā Rotaļu droīda būvētājs

117,99 €

Reti sastopams produkts

Millennium Falcon™

849,99 €

Ekskluzīvās preces

The Force of Creativity

149,99 €

Kapteiņa Rex™ Y-Wing™ mikrocīnītājs

14,99 €

Drīz tiks izņemts no apgrozības

AT-AT™

849,99 €

Slēpnis uz planētas Mandalore™: kaujas paka

24,99 €

Reti sastopams produkts

Razor Crest™

599,99 €

Coruscant Guard Gunship™

164,99 €

LEGO® | Disney Sets for Girls

From classic stories to modern classics, discover LEGO® sets that are sure to bring the magic of Disney into any playtime.

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Animal Toys for Girls

From stripy tigers and mysterious sea creatures to ancient dinosaurs and magical dragons, there’s something here for every animal-loving kid.

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Let’s go places

Toys for Girls

Cool toys for girls

Disney pils

Balts trusis

Stičs

Andrea modernā savrupmāja

Meža dzīvnieki: Rudā lapsa

Mini Disney Arielas pils

Nook's Cranny un Rosie māja

Hotdogu pārtikas busiņš

Mercedes-AMG F1 W14 E Performance Pull-Back

Retro kamera

Sandman tornis

Kosmosa izpētes visurgājējs

Runājošā Šķirmice

Burgeru kravas auto

R2-D2™

If they’re into it, there’s a LEGO® world of it

Creative toys for girls

Gifts for girls aged 6+

Radošie mājdzīvnieki

Mirabellas foto rāmītis un rotaslietu kārbiņa

Meža dzīvnieki: Rudā lapsa

Omulīgā māja

LEGO® Friends Toys for Girls

Gifts for girls aged 6+

Pārvadājams mazais namiņš

Otumas māja

Suņu glābšanas centrs

LEGO® City Toys for Girls

Gifts for 5-year-old girls

LEGO® City 2024. gada Adventes kalendārs

Pilsētas tramvajs un stacija

Pasažieru lidmašīna

Uzlabotie sacīkšu auto

Elektrisks sporta auto

Kosmosa zinātnes laboratorija

Jūras dzelmes izpētes zemūdene

Sacīkšu auto un auto pārvadātājs

Zils monstru vāģis

Pingvīna sorbeta busiņš

Robotu pasaules kalniņu karuseļu parks

Modulārā kosmiskā stacija

Pusdienu soma – pastaiga kosmosā

Kosmosa bāze un raķešu pacelšanās laukums

Slēpošanas un alpīnisma centrs

Auto uzlabošanas darbnīca

Starpzvaigžņu kosmosa kuģis

Kosmosa pētnieks-visurgājējs un citplanētiešu dzīve

Kravas vilciens

Sliedes

Gifts for Girls

Top birthday gifts for kids aged 6+

Disney Princess radošās pilis​

Suņu glābšanas centrs

Saulespuķes

Disney svinību vilciens

Rozes

Stitch

Varžu māja

LEGO® Harry Potter™ Toys for Girls

Gifts for girls aged 8+

Lidojošais Ford Anglia™

Cūkkārpas pils Pūču māja

Star Wars™ Gifts for Girls

Gifts for girls aged 9+

Jabba buru barža

LEGO® Star Wars™ 2024. gada Adventes kalendārs

Impērijas Star Destroyer™

C-3PO™

Gaismas zobena formas gēla pildspalva, zila

Darth Maul Sith Infiltrator™

Ahsoka Tano duelis uz Peridea

TIE Fighter un X-Wing kombinācija

Dark Falcon

Onyx Cinder

Ahsoka Tano™ atslēgu piekariņš

Desert Skiff un Sarlacc Pit

Radošā Rotaļu droīda būvētājs

Millennium Falcon™

Disney Princess radošās pilis

Disney Princess radošās pilis