Promotional Terms And Conditions

VIP Promotional Terms and Conditions

Want to check if you qualify for a VIP promotion? You came to the right place. Here is where you’ll find the very important Terms & Conditions for our promotions and sweepstakes.

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LEGO “VIPs Win 1 Of 5 Technic Ferrari Daytona SP3: The Sense Of Perfection Coffee Table Books” Sweepstakes


  1. Overview: Eligible residents who are LEGO VIP members may enter for a chance to win 1 of 5 Technic Ferrari Daytona SP3: The Sense Of Perfection coffee table books.


This Sweepstake is sponsored by LEGO System A/S, Aastvej 1, 7190 Billund, Denmark (“Sponsor”).


By participating in this Sweepstake, Entrants agree to be bound by these Official Rules.


  1. Important Data Privacy Notice:

LEGO System A/S is the global data controller for the LEGO Group. Any questions or requests regarding the personal data being processed as part of this Sweepstake can be directed to LEGO System A/S by contacting our Customer Service at, or email Any complaints about the processing of your personal information as part of this Sweepstake should be sent to our Customer Service Department or our Data Protection Officer at:


LEGO System A/S

Aastvej 1,

7190 Billund,


Att: Data Protection Officer


Or by email:

Telephone: 01753-826000


You are entitled to exercise the rights of access, rectification, erasure, restriction of processing, objection to the processing, or to the adoption of automated decisions and, if appropriate, data portability. For further information, please see our Privacy Policy Moreover, and where applicable, you are entitled to lodge a complaint with the Danish Data Authorities (



The Sponsor will collect the following information about you:


  • LEGO ID Username (if you have a LEGO ID account)
  • Full name
  • Physical address
  • Phone number
  • Email address


The Sponsor will process the information we collect from you (and share it with trusted third-party service providers) solely for the following purposes:


If you just enter the Sweepstake:

  • To run the Sweepstake on our website
  • Solely as necessary to communicate with you on a continuous basis regarding the Sweepstake
  • To comply with applicable laws and regulations
  • To announce the winners of the Grand Prizes (name, country, and town of residence) as proof that the winners have been drawn.


If you enter the Sweepstake and, separately from these Official Rules, decided to opt-in to receive marketing communications from us:

  • To run the Sweepstake on our website
  • Solely as necessary to communicate with you on a continuous basis regarding the Sweepstake
  • To comply with relevant laws and regulations
  • To announce the winners of the Grand Prizes (name, country, and town of residence) as proof that the winners have been drawn.
  • To send you VIP marketing emails by email and/or SMS text messages (to the extent that you have separately opted into receiving such messages)


Please note, participation in this Sweepstake is not subject to you opting into receiving marketing communications from us, and any potential opt-in to receiving such messages happens separately from entry to this Sweepstake. If you have opted into receiving marketing messages, you can always opt-out by clicking the Unsubscribe link in the messages and following the process for unsubscribing, or by contacting our Customer Service Department.


We have retention policies in place for how long we will keep the personal information we have processed solely for the purposes of this Sweepstake. As a general rule, we will delete the personal information after one (1) year from the announcement of the Winners of the Sweepstake, unless we are required to retain some personal information from your entry to satisfy local legal requirements e.g., tax authority requirements.


If, in addition to and separately from entry to the Sweepstake, you have decided to opt into receiving marketing communications from us, we will retain personal information pertaining to such communications for three (3) years following the date that we collected that information.


Please note, personal information processed as part of your VIP registration will follow the Terms & Conditions you accepted when enrolling in the VIP program and not following these Official Rules.


Please note, we will share the personal information processes as part of the Sweepstake with the following categories of third parties:


  • The cloud services provider that supports our online platforms and provides storage
  • Companies that process Sweepstake winner information for tax and other compliance purposes
  • Third parties requesting winner information (if required by applicable law)
  • Governmental authorities (if required by applicable law)


For further information on how we process your personal information, who we share it with, how you can correct it, and how you can ask us to stop using it, please read our Privacy Policy.


  1. Eligibility: To enter this Sweepstake, you must be 18 years of age or older, or the age of majority in the entrant’s state/province/country of residence, (whichever is greater), a resident of an eligible country, and a LEGO VIP member. Void where prohibited by law.


Eligible countries:

Canada (excluding Quebec), Estonia, France, Greece, Hungary, Republic of Ireland, Latvia, Lithuania, Luxembourg, Netherlands, Austria, Switzerland, Slovakia, Sweden, United Kingdom, United States.


Please note, you are not eligible to enter from the following locations:


Canada: Quebec is ineligible


You are not eligible to enter if you are an employee, partner, or immediate family member of an employee of the Sponsor, or any third-party company or agency directly connected with the creation or administration of this Sweepstake.


  1. Entry Period: You must submit your entry within the Entry Period which begins 06/01/2022 00:01 Greenwich Mean Time (GMT) and 05/31/2022 19:01 Eastern Standard Time (EST), and ends 06/26/2022 23:59 GMT and 18:59 EST (“Entry Period”). Any Entries received after the end of the Entry Period shall not be valid. All entries are final, and no VIP points will be refunded.


  1. How To Enter: Go to during the Entry Period and select the VIPs Win 1 Of 5 Technic Ferrari Daytona SP3: The Sense Of Perfection Coffee Table Books (“Online Entry”). Entering this Sweepstake through costs 50 VIP points per Online Entry. Create your LEGO VIP account at


For residents of the US, Sweden, Ireland, Northern Ireland, and Canada: To enter the Sweepstake without using VIP points, send up to 50 postcards with sufficient postage, referencing “VIP 1 Of 5 Technic Ferrari Daytona SP3: The Sense Of Perfection Coffee Table Books Sweepstakes,” that include entrant’s VIP member account details of full name, full mailing address, D.O.B, and VIP number to the following Entry Address: c/o – OST Consumer Services VIP 001, LEGO Company Ltd, 33 Bath Rd, Slough SL1 3UF, United Kingdom (“Mailed Entry”, and collectively with Online Entry, “Entries”). Limit of one Mailed Entry request per postcard. Mailed entries must be postmarked by 06/20/2022 and received before expiration of the Entry Period 06/26/2022.


Limitation on entry: Fifty (50) Entries per person during the Entry Period. Only the first fifty (50) entries by VIP point use will be included. Each Online Entry in the VIPs Win 1 Of 5 Technic Ferrari Daytona SP3: The Sense Of Perfection Coffee Table Books Sweepstake costs 50 VIP points per entry. Entry without use of VIP points is limited to one Entry per outer envelope. Only the first fifty (50) entries submitted by mail per person will be included. All entries beyond the first fifty—whether made by mail or by use of VIP points—will be disqualified. Making a purchase will not improve your chances of winning the Prize.


Proof of sending will not be deemed to be proof of receipt. In the event of a dispute over the identity of a potential winner, the winning entry will be declared to be made by the authorized account holder of the email address used to register the LEGO VIP Account, and any potential winner may be required to provide sufficient evidence to show that he/she is the authorized account holder of that email address.


  1. Prize: Five (5) Grand Prize Winners will receive:

1 of 5 Technic Ferrari Daytona SP3: The Sense Of Perfection coffee table books. Numbered 1, 2, 3, 4, and 5—picked at random



Total Value: The approximate retail value of the Grand Prize is ninety-nine Euros (€99) and one hundred and ten United States Dollars (US$110). The prize is non-transferable and no cash alternative is available. The prize is subject to availability, and the Sponsor reserves the right to substitute the prize for an alternate prize of approximately equal or greater value. Five (5) Grand Prizes will be awarded worldwide. If a Winner cannot comply with these Official Rules, the prize will be forfeited in its entirety and an alternate winner will be chosen. Any unclaimed Grand Prizes will be forfeited and will remain the property of the Sponsor.

The Sponsor is not responsible for lost, misdirected, mutilated, incomplete, or illegible entry materials, or for entries not received prior to the entry deadline. The Sponsor shall not have any liability and does not accept any damage, loss, injury, or disappointment suffered by Entrants of this Sweepstake to the extent permitted by law. Nothing shall exclude the Sponsor’s liability for death and personal injury as a result of the Sponsor’s negligence. Some jurisdictions do not allow the exclusion or limitation of liability in all the mentioned cases, and therefore such exclusions may not apply to you.



  1. Selection Of Potential Winners And Odds Of Winning: The Potential Winners will be selected by the members of the LEGO VIP Team (the “Judges”) by using a randomized algorithm. The selection process will take place at the LEGO Group London Hub LEGO Company LTD, 8-10 New Fetter Lane, London, EC4A 1AZ at approximately 12:00 noon GMT on 06/28/2022. The odds of winning will depend on the number of eligible Entries received.


  1. Claiming The Prize: The Potential Winners will be contacted through the Entrant’s email address as of 07/06/2022. Potential Winners have ten (10) days from the date of notification to confirm their eligibility and return a completed Winner’s Certification email message, as described more fully below. If the Potential Winner cannot be contacted, does not claim their prize within ten of days of notification, or fails to properly return the required Winner’s Certification message, a new Potential Winner will be randomly selected from all remaining valid Entries received before the end of the Entry Period, in accordance with the above selection procedure.


SPECIAL NOTE FOR PRIZE DRAWINGS IN CANADA: In accordance with Canadian law, each Potential Winner of a Prize Drawing held in Canada will need to correctly answer a skill-testing question in order to be awarded a prize. The skill-testing question will be a mathematical problem of a difficulty appropriate to the age of the Potential Winner.

  1. Certification Of Potential Winners: The Potential Winners will be required to complete and return a Winner’s Certification message by email, consisting of (i) a statement of eligibility and prize acceptance; (ii) a release of liability (except where prohibited by law); (iii) a publicity release (except where prohibited by law); and (iv) any additional information as required by local applicable law. Upon receipt of the fully executed Winners’ Certification message, and confirmation by the Judges, the Potential Winner will be certified as the winner (“Winner”).


  1. Data Privacy: By entering the Promotion, you agree to your personal information being used for the purposes described in these Official Rules and in accordance with our Privacy Policy, which can be found at

The company responsible for handling all personal data (“Data controller”) is LEGO System A/S, Aastvej 1, 7190 Billund, Denmark.

By entering the Sweepstake, you acknowledge that you have read and understand these Official Rules and you agree to these Official Rules.

  1. Additional Rules


  • Entry materials will not be returned. All Entries shall become the property of the Sponsor and may be used for other marketing activities, except that personal information will only be used as stated above under the Section 2 “Important Data Privacy Notice.”
  • The Sponsor reserves the right, in its sole discretion, to amend or modify these Official Rules, or modify, cancel, or suspend this Sweepstake, without prior notice for any reason whatsoever, including without limitation in the event that any cause beyond the reasonable control of the Sponsor corrupts, or threatens to corrupt, the security or proper administration of the Sweepstake.
  • Any Entry made or attempted in a manner which, in the Sponsor’s reasonable opinion, is contrary to the spirit of these Official Rules, or by its nature is unfair to other entrants, will be invalid and may result in your disqualification from the Sweepstake.
  • Reporting prize winnings and paying any applicable taxes, governmental fees, and other expenses resulting from winning a prize are the sole responsibility of the Prize Winner unless otherwise stated; winners are encouraged to check local tax implications.
  • These Official Rules shall be governed and construed in accordance with the laws of Denmark.


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