The LEGO Store Experience
The LEGO Store, Rockefeller Center

The LEGO® Store Experience



Brick Specialists    


The best place to shop for LEGO sets is at your local LEGO store, where Brick Specialists with extensive knowledge can make your shopping trip fun and easy. Whether you’re picking out a gift, looking for the latest set, or bringing in your LEGO fan for a special treat, Brick Specialists can help you find a set that’s the perfect fit!  







Pick & Build Wall



Visit the Pick & Build wall to choose the bricks and elements you want in all different shapes and colors. Each store has something different, and the bricks change all the time! So grab a cup and fill it up with whatever pieces you choose!  




Digital Box


With the digital box, you can scan almost any boxed LEGO set and see the model come to life in 3D! There’s no better way to test drive a set than seeing the finished product right before your eyes.









Whether you follow the instructions or build by your own rules, every builder will love the hands-on play opportunities at the LEGO Store. With new creative building scenarios each month, there are a million ways to play! Check out this month’s store calendar or find the nearest location to learn about the play opportunities that are going on at your local LEGO Store.  




Build a Mini Tower


Let your creativity lead the way at the Build a Mini tower! You can mix and match from a wide selection of bottoms, tops, heads, hair pieces and accessories to customize your own Minifigures.  






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