What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday starts November 28, 2025. "Black Friday Weekend" runs until December 1, 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday Toy Deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
784
4.8
How to Train Your Dragon: Toothless
$69.99
Exclusives
18+
3145
4.9
Dinosaur Fossils: Tyrannosaurus rex
$249.99
Exclusives
18+
421
4.8
Game Boy™
$59.99
18+
2615
4.5
Vincent van Gogh – Sunflowers
$199.99
Exclusives
18+
1972
4.6
Mario Kart™ – Mario & Standard Kart
$169.99
Exclusives
18+
3091
4.9
The Milky Way Galaxy
$199.99
Exclusives
18+
811
4.8
WALL-E and EVE
$69.99
18+
3600
4.5
Star Trek: U.S.S. Enterprise NCC-1701-D™
$399.99
Exclusives
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
$379.99
Exclusives
18+
1125
4.8
Gremlins™: Gizmo
$109.99
18+
1343
4.8
Minifigure Vending Machine
$179.99
Exclusives
18+
660
4.8
Hibiscus
$69.99
18+
2500
4.6
Great Deku Tree 2-in-1
$299.99
Exclusives
18+
956
3.1
Holiday Express Train
$129.99
Exclusives
10+
1180
4.8
Nike Dunk x LEGO® Set
$99.99
Exclusives
9+
300
4.6
2 Fast 2 Furious Honda S2000
$26.99
9+
217
4.9
Happy Plants
$22.99
18+
789
4.9
Bouquet of Pink Roses
$59.99
18+
2916
4.5
Beauty and the Beast Castle
$279.99
Exclusives
18+
1639
4.3
Oracle Red Bull Racing RB20 F1 Car
$229.99

10+
454
4.1
Nike Dunk Trickshot
$39.99
Exclusives
10+
1180
4.8
Nike Dunk x LEGO® Set
$99.99
Exclusives
12+
1465
4.3
Garden Restaurant
$129.99
Exclusives
9+
133
4.7
Daisies
$14.99
9+
284
4.4
Bugatti Vision GT Hyper Sports Car
$27.99
8+
268
4.9
Retro Gaming Console
$19.99
9+
217
4.9
Happy Plants
$22.99
6+
276
4.7
The LEGO® Van
$29.99
9+
339
4.9
Ferrari SF90 XX Stradale Sports Car
$27.99
9+
482
4.9
Flowering Cactus
$34.99
9+
542
5.0
Sea Animals: Beautiful Dolphins
$49.99
8+
887
4.8
Airport with Airplane
$99.99
10+
133
5.0
Lilo & Stitch: Angel
$12.99
Exclusives
7+
369
5.0
The Aristocats Adorable Marie
$34.99
9+
386
4.6
Fortune Master
$29.99
6+
58
4.0
The Mandalorian & Grogu's Speeder Bike™
$9.99
8+
336
4.5
Cute Animals: Playful Puppy Dog
$29.99
10+
764
4.3
Luna Lovegood's House
$89.99
12+
1010
4.4
Wicket the Ewok™
$129.99
14+
605
4.9
Bugs Bunny
$39.99

6+
Santa Key Chain
$5.99
5+
4.0
Christmas Ceramic Mug – Minifigures
$14.99$5.99- 60%
5+
3.0
Christmas Ceramic Mug – Santa
$14.99$5.99- 60%
6+
4.0
Grogu™ Key Chain
$5.99
6+
4.0
Fennec Shand™ Key Chain
$5.99$1.79- 70%
6+
4.0
Lloyd's Sword with Sheath
$19.99
6+
4.0
Ninja Double Katanas
$24.99
6+
Dragonian Warrior Axe
$9.99
6+
Mateo's Z-Blob Sword
$9.99
6+
Izzie's Sword
$9.99
6+
Mirabel Key Chain
$5.99$3.59- 40%
4+
3.5
Santa Claus Plush
$34.99
7+
2.3
Mystery Minifigure Mini Puzzle – Christmas Edition 2
$8.95
6+
3.9
LEGO® Gold Minifigure Key Chain
$5.99
4+
Stormtrooper™ Holiday Plush
$30.99
6+
4.4
LEGO® Gold 2x4 Stud Key Chain
$5.99
4+
1
5.0
White Baseplate
$7.99
4+
5.0
Gingerbread Man Plush
$34.99
6+
2.7
Silver Minifigure Key Chain
$5.99
6+
4.0
Build Valentine’s Day Fun! Book
$9.99

Get more with membership

Members earn loyalty points on every purchase and unlock special offers, gift with purchases and more.

Become a member

Why shop with us?

From the widest assortment and sets you can't find anywhere else to seasonal items for holidays and special occasions, there's always something new to discover with every visit.

Shop now