Talking to your child about digital safety can seem like a daunting task – especially if they have more tech know-how than you! But with our straightforward, straight-talking guide, you’ll be equipped to tackle the conversation with confidence.

Next time your child is online, show an interest in their favorite apps and sites. Take a look through them together. Chat about any potential problems you spot, such as cyberbullying, sharing private info like passwords and phone numbers, or people pretending to be someone else. Ask your child how they’d react in each instance. Show faith in their judgment, but offer advice and guidance where necessary, such as how to report unpleasant behavior. Remind your child that you’re always there to help, if they’re ever unsure. This is also a good time to establish ground rules. Decide a daily time limit for online use – and set an example yourself! Also agree upon app and in-app purchases. Finally, because the internet is ultimately a fun place, end your chat on a positive note by playing an app together.

The LEGO® Group recognizes the unique challenges when developing web content for young audiences and the importance of properly protecting children when online.

Therefore, the LEGO® Group follows the strictest policies for safeguarding your child’s online privacy, while simultaneously ensuring a respectful and responsible use of marketing.

We have also developed, and continue to develop, our own stringent code of conduct. In addition to this exhaustive rulebook, the LEGO® Group employs highly trained moderators to check each and every message board and gallery posting.

Just as we demand exceptionally high safety standards for our toys, we do the same for our digital products, striving to protect children from unsuitable material and unwelcome behavior. All of this has established the LEGO® Group’s digital collective as a benchmark in safe online experiences for children.