The LEGO® Brick Lab
Welcome to the Brick Lab
Have a LEGO® fan in your life? Check out an amazing and immersive new experience that combines LEGO building with digital play like never before!Click here to book now
What happens in the Brick Lab?
Anything and everything. Walk inside and the walls and floors come to life with light, sound and music in a virtual world that "plays" right along with you. See the wonder unfold as they build their creation, scan it and watch it become a living part of the LEGO® Brick Lab in seconds.
What's the story?
Professor Freda Fizziwigg is stuck in a vortex and needs the runaway R.O.G.E.R. to get back to the Brick Lab! Join the search in a fully immersive and hilarious virtual world, filled with crazy characters, building challenges and even a dance party. It's perfect for ages 6 and up.
Unique box of bricks
Each ticket holder gets a box of bricks to build in the Brick Lab – and then take home. This set will be unique to the LEGO® Brick Lab experience and not found anywhere else in the world.
Choose an adventure
It is possible to choose between two wild and crazy themes for your Brick Lab experience, and no matter which adventure you choose, the experience will be different every time! Choose at time of booking and we'll do the rest.
How to book a visit
Simply follow the link below to reserve a date and time to visit. Ticket: $15 (Child’s ticket includes one Adult). Arrive at the assigned date and time and our friendly Brick Specialists will guide all builders through a 20-minute, immersive journey into the LEGO Brick Lab, where the only limit is your imagination.Click here to book now
What is the LEGO Brick Lab experience?
The LEGO Brick Lab is a unique experience designed exclusively for LEGO flagship stores that welcomes visitors to the exciting world of LEGO building. Combining physical LEGO builds with innovative digital technologies, the LEGO Brick Lab immerses shoppers in an interactive virtual world.
What age group is the LEGO Brick Lab experience for?
The LEGO Brick Lab experience is suitable for all LEGO fans aged 6 and above.
Are there different themes for LEGO Brick Lab visitors to choose from?
At the moment, there are two themes to explore - City and Space. Visitors can pick which theme they’d like for their experience to customise their adventure!
Do you need to book tickets for the LEGO Brick Lab experience?
Yes, the LEGO Brick Lab is a bookable experience. You can reserve a date and time for your visit to the LEGO Brick Lab. Tickets cost $15 each and a child’s ticket includes one accompanying adult.
What is The Tree of Discovery?
The Tree of Discovery is a huge, floor-to-ceiling model that highlights the LEGO Group’s commitment to creating positive outcomes for the planet and society. Built using more than 880,000 brightly-colored LEGO bricks, The Tree of Discovery features a rainbow trunk with exciting hidden details and secrets to explore.
What can you make in the Personalization Studio?
In the Personalization Studio, you can make a treat to take home as a memento of your visit. Use the Mosaic Maker for a self-portrait or create a unique Minifigure from the LEGO Minifigure Factory.
What larger-than-life builds are there in the 5th Avenue Store?
An iconic NYC taxicab with space to sit in, huge replicas of the Empire State Building and One World Trade skyscraper, and the bright lights of Broadway and Times Square, are just a few of the larger-than-life builds you’ll find in the 5th Avenue Store.
There are also models of LEGO Marvel Super Heroes Thor, Spider-Man, Iron Man, Hulk and Captain America, as well as the Ghostbusters Firehouse and crew to explore.
Where is the LEGO Brick Lab experience?
The LEGO Brick Lab Experience is based at the brand-new LEGO® Store on 5th Avenue. 636 Fifth Avenue, New York City, New York 10020.
What are the opening hours of the LEGO Brick Lab experience?
The Brick Lab experience runs 10 sessions each day, the first one begins at 11:20am and the last one starts at 6:20pm. Visitors should arrive 15 minutes prior to their reserved time.
How long do LEGO Brick Lab sessions last?
Each session lasts 20 minutes.
Is the LEGO Brick Lab experience wheelchair accessible?
Yes, the LEGO Brick Lab experience is accessible for wheelchair users.