What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday starts November 28, 2025. "Black Friday Weekend" runs until December 1, 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday Toy Deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
$379.99
Exclusives
18+
1892
4.7
Japanese Cherry Blossom Landscape
$139.99
18+
421
4.8
Game Boy™
$59.99
18+
1234
4.6
Floating Sea Otters
$119.99
New
18+
811
4.8
WALL-E and EVE
$69.99
9+
628
4.9
Kevin & Dug
$59.99
New
18+
1060
4.6
Ford Model T
$129.99
New
18+
3179
4.6
Claude Monet – Bridge over a Pond of Water Lilies
$249.99
New
18+
2593
4.2
Stranger Things: The Creel House
$299.99
Exclusives
10+
793
4.8
Up-Scaled Blue Astronaut Minifigure
$59.99
New
10+
723
4.9
Jeep® Wrangler Rubicon SUV
$64.99
New
8+
312
5.0
Wild Animals: Colorful Hummingbird
$29.99
18+
1399
4.6
Winnie the Pooh
$149.99
12+
678
4.6
Batman™ Logo
$79.99
New
9+
357
4.7
Time Machine from Back to the Future
$27.99
18+
435
5.0
Magnolia Branches
$49.99
18+
879
4.8
Flower Wall
$89.99
18+
525
3.9
AT-AT™
$64.99
18+
6838
4.0
Venusaur, Charizard and Blastoise
$649.99
New
7+
1313
4.7
Police Train Heist
$199.99
New

10+
569
4.3
BB-8™ Astromech Droid
$89.99
2x Points
9+
217
4.9
Happy Plants
$22.99
5+
216
4.8
Fries Food Truck
$19.99
9+
270
4.6
Lightning McQueen
$27.99
6+
276
4.8
The LEGO® Van
$29.99
6+
116
3.4
Siege of Mandalore Battle Pack
$22.99
2x Points
9+
482
4.9
Flowering Cactus
$34.99
12+
1010
4.3
Wicket the Ewok™
$129.99
2x Points
9+
339
4.9
Ferrari SF90 XX Stradale Sports Car
$27.99
7+
369
5.0
The Aristocats Adorable Marie
$34.99
9+
284
4.6
Bugatti Vision GT Hyper Sports Car
$27.99
8+
312
5.0
Wild Animals: Colorful Hummingbird
$29.99
10+
133
5.0
Lilo & Stitch: Angel
$12.99
Exclusives
8+
345
4.9
Love Letters
$19.99
9+
133
4.7
Daisies
$14.99
10+
268
4.9
APXGP Team Race Car from F1® The Movie
$27.99
12+
1465
4.4
Garden Restaurant
$129.99
Exclusives
10+
454
4.3
Nike Dunk Trickshot
$39.99
Exclusives
6+
58
4.1
The Mandalorian & Grogu's Speeder Bike™
$9.99
2x Points
9+
413
4.9
Epic Battle: Hulkbuster vs. The Hulk
$49.99

6+
3.9
LEGO® Gold Minifigure Key Chain
$5.99
6+
3.6
Lightsaber Gel Pen – Black
$4.99
4+
1
2.9
Green Baseplate
$7.99
6+
2.0
Spider-Man Key Chain
$5.99
6+
4.4
LEGO® Gold 2x4 Stud Key Chain
$5.99
4+
1
5.0
White Baseplate
$7.99
6+
The Mandalorian™ Key Chain
$5.99
New
4+
1
3.4
Gray Baseplate
$14.99
6+
4.0
Grogu™ Key Chain
$5.99
6+
3.5
Batman™ Key Chain
$5.99
6+
5.0
Shadow the Hedgehog Key Chain
$5.99
6+
3.3
C-3PO™ Key Chain
$5.99
6+
4.0
Darth Vader™ Key Chain
$5.99
6+
5.0
Luke Skywalker™ Pilot Key Chain
$5.99
6+
2.8
LEGO® Shark Suit Guy Key Chain
$5.99
6+
5.0
Sonic the Hedgehog™ Key Chain
$5.99
6+
Baby Ankylosaurus Key Chain
$5.99
6+
4.3
Miles Morales Key Chain
$5.99
6+
Mushroom Girl Key Chain
$5.99
6+
5.0
Ghost-Spider Key Chain
$5.99

Get more with membership

Members earn loyalty points on every purchase and unlock special offers, gift with purchases and more.

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Why shop with us?

From the widest assortment and sets you can't find anywhere else to seasonal items for holidays and special occasions, there's always something new to discover with every visit.

Shop now