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    LEGO® Friends Parents’ Guide

    LEGO® Friends Parents’ Guide

    Life is so much sweeter with friends. That’s why LEGO® Friends celebrates the joy of friendships and all the fun that comes with making a new pal. After all, what better way to discover and learn about the world than with a bestie at your side?

    Whether you’re searching for the perfect holiday gift or an exciting birthday surprise, this LEGO Friends Parents’ Guide will give you everything you need to navigate the fun and inclusive world of LEGO Friends! 

    What is LEGO® Friends?

    LEGO Friends, launched in 2012, is a popular LEGO theme with relatable characters that encourages imaginative play and storytelling. Each set features charming minidolls who come to life in scenes inspired by real-life experiences, like a day at school or a trip to the beach. Cute, right?

    LEGO Friends has also inspired many TV series. Most recently, LEGO Friends: The Next Chapter follows a group of teens and preteens at Heartlake City International High School, navigating the trials and tribulations of growing up. 

    Who is LEGO Friends aimed at?

    LEGO Friends sets are typically aimed at kids aged 6-9, though kids as young as four and older kids also enjoy them. If you’re wondering about the age rating for the LEGO Friends: The Next Chapter series, it’s generally recommended for aged 6-9, too. But don’t worry, if you enjoy watching or building the sets too, we won’t tell! 

    What kids’ passions does LEGO Friends cover?

    Children love to see their own interests reflected in their toys – it makes it all the more enjoyable. LEGO Friends sets are perfect for helping our little ones embrace their hobbies and interests while building and telling their own stories. Here are just some of exciting passions LEGO Friends sets cover:

    - Houses and stores

    - Pets and animals

    - Music and dance

    - Art and design

    - Crafts and cooking

    - Nature

    - Active pastimes and adventures

    Why do kids love LEGO Friends? 

    LEGO Friends sets celebrate everything it means to be school-age, embracing the way kids love to play. Each intricate set is brimming with delightful details that little ones will adore as they create their own stories. Children also love LEGO Friends because it reflects their world – featuring authentic characters who face relatable challenges, like forming friendships. Packed with tiny details and cute elements, these sets make building extra fun. Plus, kids can combine different toys to create an entire Friends neighborhood to play in. Dreamy…

    What developmental benefits do LEGO Friends sets offer?

    Learning through play is one of the best ways to encourage our children’s development, and at the LEGO Group, we like to think we know a thing or two about playtime! LEGO Friends sets are a fun way to encourage kids to work on interpersonal skills and friendships, growing their emotional awareness and well-being through creative role play.

    Not only do these colorful sets offer children the chance to develop their imagination and creativity through imaginative play, but creating and building their own storylines also motivates little ones to embrace independence and express themselves, while learning about the world around them.

    What genre is LEGO Friends?

    LEGO Friends: The Next Chapter is a fun, family-friendly sitcom with plenty of age-appropriate drama. Set at Heartlake City International High School, the series uses humor, speech bubbles and emojis to help kids develop a deeper emotional understanding of situations they might encounter themselves. 

    Who are the main LEGO Friends?

    There are eight main LEGO Friends characters, who you can find out all about here, plus a supporting cast that includes everyone from potential love interests to senior citizens.

    The LEGO Friends characters are authentic and relatable. While they’re aspirational, they’re not perfect. Each character has unique quirks and flaws, creating natural tension within their friendship group. Much like our kids’ own experiences, these pals learn to overcome differences to achieve their collective and individual goals.

    Heartlake City International High School attracts students from all over the world, and the series shines a spotlight on diversity and inclusion. The LEGO Friends characters represent a range of backgrounds, economic situations and physical abilities, making the series and LEGO brick building as inclusive as possible. 

    What’s the difference between LEGO Friends and LEGO bricks?

    LEGO Friends is the name of the franchise, while LEGO bricks are the iconic building blocks used in its sets. LEGO Friends sets include bricks for creating familiar scenes like homes, schools, shopping malls and community centers, along with minidolls to bring these scenes to life! 

    What types of play do LEGO Friends sets encourage?

    LEGO Friends sets are perfect for story-led play. Everyday scenes like the Heartlake City Shopping Mall or Heartlake City Café offer kids relatable situations they can expand upon, allowing them to control the storyline and let their imagination flow. By building their own worlds with LEGO Friends sets, children can practice and master new skills while they tell stories exactly the way they want to. 

    Now that you’re all clued up on LEGO Friends, head over to LEGO.com to explore the latest sets and let your kids start building their world of Heartlake City today. Let the fun begin!