As part of this, we have introduced Verified Parental Consent, enabling parents to verify themselves and give consent for their child to play and share in the LEGO Life app.

To create a safe environment for kids, we need to verify that the consent is given by an adult. Up until now, we have verified parents using email, but as legislation and safety standards continue to improve, we have decided to opt for a more secure way by asking for either ID or credit/debit card details instead. Verification is absolutely free and we will not store any details. The LEGO Life app is an entirely free digital experience with no hidden costs or in-app purchases.

The verification process will allow you to sign up for a LEGO Account and link this with your child’s account. You will then have access to a parental control dashboard.