LEGO® Insiders' Days – coming soonLearn more

LEGO® Insiders' Days – coming soonLearn more

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Learning Through Play

Learning Through Play with LEGO® DUPLO®

Did you know that 90% of our brain is developed before the age of 5? It’s why Learning Through Play underpins everything we do here at LEGO® DUPLO®. And we’re not just talking ABCs and 123s…

Using thorough scientific research, we design each set to help toddlers develop particular emotional ‘EQ’ skills, alongside crucial ‘IQ’ skills.

What are IQ Skills?

Cognitive, physical and creative abilities. Sharp IQ skills help kids grasp tricky concepts (like that pesky alphabet…), master hand-eye coordination and problem-solve – all while boosting their blossoming imaginations!

What are EQ Skills?

Social and emotional abilities. Strong EQ skills help kids understand (and manage!) their expanding range of feelings, allowing them to care for others and build meaningful relationships.

Bringing IQ and EQ skills together

So, we’ve learned what IQ and EQ skills are. But it’s when we combine them in certain ways, for different categories of DUPLO sets, that the real magic happens...

What can our Blue sets do?

Our Blue DUPLO sets encourage kids to Think Logically (IQ) while taking their first steps towards Expressing Themselves (EQ). When supported in their play by caregivers, these sets can provide a boost to their self-confidence!

Feeling Blue?

Number Train - Learn To Count

Average rating5out of 5 stars
Price£17.99

Big Feelings & Emotions

Average rating4.7out of 5 stars
Price£24.99

Caring for Animals at the Farm

Average rating5out of 5 stars
Price£49.99

Buildable People with Big Emotions

Average rating4.9out of 5 stars
Price£49.99
New

Peppa Pig Birthday House

Average rating4.9out of 5 stars
Price£39.99
New

Spin's Motorcycle Adventure

Price£17.99
New

Peppa Pig Boat Trip

Price£24.99

Alphabet Truck

Average rating4.8out of 5 stars
Price£34.99

Daily Routines: Bath Time

Average rating4out of 5 stars
Price£8.99

What can our Green sets do?

It’s all about perseverance in our Green sets! We pose the challenge, you provide the support, and your little ones try, try, Learn Patience (EQ), and try again until they figure out Creative Solutions (IQ)!

Go Green!

Animal Train

Average rating4.9out of 5 stars
Price£17.99

Bath Time Fun: Floating Animal Train

Average rating4.5out of 5 stars
Price£17.99

Truck & Tracked Excavator

Average rating4.7out of 5 stars
Price£17.99

3in1 Space Shuttle Adventure

Average rating4.8out of 5 stars
Price£59.99

Deluxe Brick Box

Average rating4out of 5 stars
Price£44.99

Spot it on the box!

Find DUPLO® sets that emphasize these particular combinations of IQ and EQ skills, by searching for the corresponding color on the box!