At first sight, it’s obvious why children are fascinated by dragons. They’re huge, magical, and they breathe fire! Here at the LEGO Group, we’re huge fans too.

But there’s something to be said about how kids use dragons to overcome emotions like fear. Because dragons – as spectacular and fantastical as they are – are deliberately scary creatures. That’s why when kids first play with them, they usually cast them as “baddies” to be defeated.

But sooner or later that narrative gives way to something even more interesting. After enough playtime, children realize it’s much more fun to have them as an ally than a foe, looking past their appearance and realizing their inherent value. It’s an attitude we always try to keep in mind.