LEGO Group x Levi’s® Collection
Wearable art from a new Levi’s® and the LEGO Group partnership
Only available on levi.com and in select stores, this limited-edition collection features colorful styles inspired by the LEGO® world of ingenuity.
Whether you build from instructions, or dream up something from your imagination, LEGO® building is the ultimate platform for creative experimentation and development. And of course, no one loves creativity and playfulness—as well as infinite customizability—more than Levi’s®. Which is exactly why the two iconic brands have teamed up for a special Levi’s® and LEGO Group collection.
Exclusive to the collection, the collaboration features the first-ever flexible LEGO baseplate. It’s a pliable LEGO silicone panel onto which fans can create their own customized designs using LEGO DOTS, a new concept that was introduced by the LEGO Group earlier this year.
Sewn directly on the garment, anyone can create their own design using the mosaic-like tiles that “snap” onto the baseplates. It’s the deep emotional connection you have to your favorite pair of Levi’s® jeans, combined with the love and fondness you have for LEGO play, offering one mind-blowing collection of nostalgia, playfulness and creativity.