What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
750
4.5
Love Birds
£44.99
New
18+
3179
4.6
Claude Monet – Bridge over a Pond of Water Lilies
£179.99
New
18+
686
4.8
Sunflower Bouquet
£54.99
New
18+
830
4.8
Project Hail Mary
£99.99
New
12+
2842
4.8
FIFA World Cup™ Official Trophy
£159.99
New
18+
1234
4.5
Floating Sea Otters
£99.99
New
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
£299.99
Exclusives
18+
1892
4.7
Japanese Cherry Blossom Landscape
£99.99
New
18+
2102
4.7
Golden Retriever Puppy
£129.99
New
18+
1297
4.5
Iron Man Mark 3 Collectors' Edition
£119.99
New
18+
1503
4.4
Jaws
£129.99
Exclusives
18+
1399
4.7
Winnie the Pooh
£139.99
New
12+
678
4.3
Batman™ Logo
£69.99
New
18+
421
4.8
Game Boy™
£54.99
18+
4154
3.8
Tropical Aquarium
£399.99
Exclusives
18+
4014
4.7
Natural History Museum
£259.99
Exclusives
18+
1125
4.8
Gremlins™: Gizmo
£89.99
10+
1498
4.8
Football
£99.99
New
18+
1755
4.4
Orange Cat
£89.99
New
10+
303
5.0
Sulley, Mike and Boo Figures
£19.99
New

10+
275
4.7
Ferrari SF-24 F1® Race Car
£22.99
5+
196
4.7
Donut Truck
£17.99
10+
665
4.8
The Creeper™
£34.99
9+
217
4.9
Happy Plants
£17.99
10+
1376
4.5
The Going Merry Pirate Ship
£119.99
7+
184
4.9
Yellow Travel Suitcase
£12.99
8+
394
4.6
Peter Parker’s Apartment
£44.99
9+
651
4.4
Hogwarts™ Castle: Flying Lessons
£69.99
9+
1005
4.9
Comic Book and Game Store
£79.99
Exclusives
8+
747
4.9
Team Sonic Command Truck
£59.99
10+
1180
4.8
Nike Dunk x LEGO® Set
£89.99
Exclusives
6+
268
4.8
Lucky & Penny 101 Dalmatians Puppies
£19.99
14+
3244
4.5
NINJAGO® City Workshops
£219.99
Exclusives
8+
573
4.9
Buggy the Clown's Circus Tent
£44.99
9+
566
4.8
Heihei
£34.99
9+
813
1.2
Republic Juggernaut
£139.99
8+
383
4.8
Retro Telephone
£24.99
10+
607
4.5
Lamborghini Revuelto & Huracán STO
£44.99
8+
682
4.9
Yellow Bulldozer
£54.99
9+
685
4.9
Beautiful Horse
£44.99

4+
1
5.0
White Baseplate
£7.99
6+
2.0
Spider-Man Key Chain
£4.99
6+
4.0
Dumbo Key Chain
£4.99
New
4+
1
3.4
Gray Baseplate
£12.99
4+
1
3.1
Green Baseplate
£7.99
Large Ceramic Mug
£21.99£13.19- 40%
6+
2.8
LEGO® Shark Suit Guy Key Chain
£4.99
6+
5.0
Emperor Palpatine™ Key Chain
£4.99
6+
Lightsaber Gel Pen – Red
£3.65
4.7
Large Winking Girl Ceramic Mug
£21.99£15.39- 30%
6+
5.0
Ghost-Spider Key Chain
£4.99
6+
5.0
Harry Potter™ Keyring
£4.99
6+
Mushroom Girl Key Chain
£4.99
4.0
Hydration Bottle – Blue
£15.99
4+
8-Stud Brick Drawer – White
£48.99
6+
3.5
Batman™ Keyring
£4.99
6+
4.5
Eeyore Keyring
£4.99
12+
3.2
Wooden Minifigure
£104.99
6+
4.4
LEGO® Gold Brick Keyring
£4.99
5.0
Large Silly Ceramic Mug
£21.99

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now