What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday is on 24th November 2023. 'Black Friday weekend' runs through to 27th November 2023, which is referred to as 'Cyber Monday'.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

With LEGO® Insiders (formerly LEGO® VIP), you can benefit from great deals and discounts all year round, not just on Black Friday. You'll also be entitled to even more benefits on LEGO® Insiders Weekend , which is the weekend before Black Friday. This year, Insiders Weekend is on 18 and 19 November 2023. What's more, Insiders is also FREE to join.

Do LEGO® Insiders members get special sales?

Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout Insiders weekend, which is on 18th and 19th November this year, the weekend before Black Friday. Don't forget, Insiders is FREE to join.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar (24th November 2023). You can even bookmark this page to get here speedily on the day. Don't forget to sign up for LEGO.com emails and watch the website to see offers and make your list. Don't forget to join LEGO® Insiders before Insiders Weekend on 18th and 19th November!

Is there a LEGO® Cyber Monday event too?

LEGO ® Cyber Monday is on 27th November 2023. Find out more about LEGO Cyber Monday .

LEGO® Black Friday Toy Deals 2023

Black Friday FAQs

LEGO® Black Friday Toy Deals 2023

Our biggest Black Friday sale ever

Get discounts on selected sets, 24/11-27/11, while stocks last.*

Shop now

LEGO® Black Friday 2023

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Sale now on!

Exclusives

- 40%

Mosaic Maker

Average rating4.2out of 5 stars

Price£99.99Sale Price£59.99

Exclusives

- 20%

Christmas Wreath 2-in-1

Average rating4.2out of 5 stars

Price£34.99Sale Price£27.99

- 30%

LEGO® Star Wars™ Advent Calendar 2023

Average rating4.2out of 5 stars

Price£29.99Sale Price£20.99

Hard to find

- 30%

Optimus Prime

Average rating4.2out of 5 stars

Price£159.99Sale Price£111.99

- 20%

Chewbacca™

Average rating3.8out of 5 stars

Price£179.99Sale Price£143.99

- 30%

Birdhouse

Average rating4.8out of 5 stars

Price£24.99Sale Price£17.49

Last Chance

- 40%

Disney 100th Celebration

Average rating4.7out of 5 stars

Price£39.99Sale Price£23.99

- 30%

Avengers Advent Calendar

Average rating2.3out of 5 stars

Price£29.99Sale Price£20.99

- 25%

Hogwarts™ Astronomy Tower

Average rating4.5out of 5 stars

Price£89.99Sale Price£67.49

Hard to find

- 30%

Atari® 2600

Average rating4.7out of 5 stars

Price£209.99Sale Price£146.99

- 20%

The Avengers Quinjet

Average rating4.8out of 5 stars

Price£89.99Sale Price£71.99

- 30%

LEGO® Harry Potter™ Advent Calendar 2023

Average rating4.2out of 5 stars

Price£29.99Sale Price£20.99

- 20%

Main Street

Price£124.99Sale Price£99.99

Hard to find

- 30%

3in1 Magical Castle

Average rating4.5out of 5 stars

Price£89.99Sale Price£62.99

Last Chance

- 30%

Ultimate Stunt Riders Challenge

Average rating4.7out of 5 stars

Price£79.99Sale Price£55.99

Last Chance

- 30%

Venom Figure

Average rating4.3out of 5 stars

Price£24.99Sale Price£17.49

- 20%

LEGO® Friends Advent Calendar 2023

Average rating3.7out of 5 stars

Price£19.99Sale Price£15.99

- 20%

Stormtrooper™ Holiday Plush

Price£32.99Sale Price£26.39

Action on every floor

New LEGO® Marvel Avengers Tower recreates the iconic building.

Shop now

LEGO® Insiders: Get this Marvel Taxi

Build a cool Marvel Taxi to accompany the ultimate team of extraordinary heroes. It’s your gift only with purchase of the LEGO® Marvel Avengers Tower. LEGO® Insiders membership required. 24/11-27/11 while stocks last.*

Become a member Learn more

Winter Market Stall

Get this Black Friday gift with purchases of £150 or more. 24/11-27/11*

Majisto’s Magical Workshop

Get this Black Friday gift with purchases of £220 or more. 24/11-26/11*

Online only! Two gifts in one!

Cyber Monday gift with purchases of £45 or more. LEGO® Insiders membership required. 27/11 only.*

LEGO® Insiders Members' Sale on selected sets - redeem 17/11-27/11!

Save £45 on PAC-MAN Arcade

Prior price £229.99. Membership required.*

Save £50 on Assembly Square

Prior price £259.99. Membership required.*

Save £20 on Winnie the Pooh

Prior price £89.99. Membership required.*

Save £32 on Medieval Blacksmith

Prior price £159.99. Membership required.*

Save £50 on the Republic Gunship™

Prior price £344.99. Membership required.*

Save £20 on LEGO® Icons Tranquil Garden

Prior price £94.99. Membership required.*

Save £20 on the NASA Apollo 11 Lunar Lander

Prior price £89.99. Membership required.*

Save £30 on the Ford Mustang

Get a code to use with an online purchase. Prior price £149.99. Membership required.*

Save £25 on Hogwarts™ Chamber of Secrets

Prior price £129.99. Membership required.*

Save £50 on Luke Skywalker’s Landspeeder™

Prior price £209.99. Membership required.*

Save £35 on LEGO® City Freight Train

Prior price £159.99. Membership required.*

Save £35 on Captain America's Shield

Prior price £179.99. Membership required.*

Save £45 on the BMW 1000 RR

Prior price £214.99. Membership required.*

Save £35 on the John Deere Skidder

Prior price £169.99. Membership required.*

New in the Reward Centre

Buildable Grey Castle set

Redeem 2,400 points for this nostalgic set.*

Get 75% off £5 discount

Redeem 75% fewer points for a £5 discount voucher. 24/11-27/11.*

Win 1,000,000 LEGO® Insiders Points

No points needed to enter. LEGO® Insiders membership required. 18/11-27/11.*

Christmas tin ornament

Redeem 1,800 points for this festive bauble. From 18/11 while stocks last.*

Vintage LEGO® Space blueprints

Redeem 150 points for this set of three retro digital downloads.*

Reward Centre Sale

Redeem 50% fewer points for some of our most popular rewards. 18/11-27/11.*

In store only! Get this Snowman

Your gift with in-store purchases of £35 or more. 24/11 only.*

Find a store

Cyber Monday is coming on 27/11

The LEGO® Cyber Monday celebration returns.

Learn more

See you at LEGO® Insiders Weekend 2024

Shop now to continue earning points you can use towards great rewards, discounts and much more.

Learn more

Shop for Christmas presents

Build a playful Christmas

Find the perfect gift for everyone on your list.

Build a gift. Give a gift.

Share a gift with #BuildToGive, and we’ll donate a set to a child in need of play.

Don’t miss out!

Sign up for emails

Get news about new products, upcoming promotions and more.

Be a LEGO® Insider

Earn points, get early access, unlock activities and more.

Why shop with us?

Only the LEGO® Store and LEGO.com offer the widest selection of LEGO sets, not to mention special offers, gifts with purchase, LEGO® Insiders member rewards and, of course, our amazing Brick Specialists.

Shop now Become a member

Reveal a deal

Uncover current offers and promotions.

Start a wish list

Or add to one you already have!

Try our gift finder

Search by age, interest or price.

Give a gift card

Let them choose a gift that always fits.

Visit a LEGO® Store

Let our Brick Specialists help!

LEGO® Black Friday is here

Check out new sets, special offers and LEGO® Insiders member rewards all weekend long!

LEGO® Technic Black Friday Sets

Explore our range of LEGO® Technic Black Friday deals to find intricate builds and fun engineering challenges for all ages and abilities.

LEGO® Minecraft® Black Friday Sets

Bring the virtual world of Minecraft to life this Black Friday with our extensive collection of LEGO® Minecraft® toys, perfect for adults and kids alike.

LEGO® NINJAGO® Black Friday Sets

Ready to take ninja adventures to the next level this Black Friday? Explore amazing deals on LEGO® NINJAGO® sets and find the perfect gift for ninja fans!

LEGO® Star Wars™ Black Friday Sets

Get ready for an epic Black Friday adventure with our range of LEGO® Star Wars™ building sets for all ages and abilities!

LEGO® City Black Friday Sets

From action-packed police missions, to epic trips into outer space, endless adventure awaits you this Black Friday in our extensive LEGO® City collection.

LEGO® DUPLO® Black Friday Sets

From real-world settings to bath-tub fun, we’ve got some great deals on our LEGO® DUPLO® sets this Black Friday, perfect for kids aged 18 months and over!

LEGO® Harry Potter™ Black Friday Sets

Get ready for a magical adventure through the Wizarding World™ this Black Friday, with LEGO® Harry Potter™ toys and gifts for all ages and abilities.

#LEGOBlackFriday

Check out some of our favourite photos from our fan community! Want to share your LEGO® creations with the world? Post your photos to Instagram and tag @LEGO for a chance to be featured on the website.

LEGO® Black Friday FAQs

*Terms & Conditions

LEGO® Marvel Taxi (5008076) gift offer is valid for LEGO® Insiders orders online at LEGO.com, in LEGO Stores and for LEGO Catalogue telephone orders from 24/11/2023 to 27/11/2023, while stocks last. Qualifying purchase must include LEGO Marvel Avengers Tower (76269). Approximate Retail Value/”ARV” £17.99. Pick a Brick (Standard) orders are not valid for this promotion. One set per household. Cannot be applied to previous purchases. If the qualifying LEGO purchase(s) is returned to us for a refund, the gift must also be returned to us together with the qualifying LEGO purchase(s). It cannot be purchased, exchanged or substituted for any other item or cash value. Offer is not valid at LEGOLAND® Parks, LEGOLAND® Discovery Centres or LEGO Certified Stores. The LEGO Group reserves the right to cancel or modify this promotion at any time without prior notice. LEGO® Insiders membership required.

LEGO® Majisto’s Magical Workshop (40601) gift offer is valid for orders online at LEGO.com, in LEGO Stores and for LEGO Catalogue telephone orders from 24/11/2023 to 26/11/2023, while stocks last. Qualifying purchase must be equal to or greater than £220 in LEGO merchandise only. Worth approximately £25.99. Pick a Brick (Standard) orders are not valid for this promotion. One set per household. Cannot be applied to previous purchases. If the qualifying LEGO purchase(s) is returned to us for a refund, the gift must also be returned to us together with the qualifying LEGO purchase(s). It cannot be purchased, exchanged or substituted for any other item or cash value. Offer is not valid at LEGOLAND® Parks, LEGOLAND® Discovery Centres or LEGO Certified Stores. The LEGO Group reserves the right to cancel or modify this promotion at any time without prior notice.

Discounts on selected LEGO® sets are valid for purchases online at LEGO.com, in LEGO Stores and for LEGO Catalogue telephone orders from 24/11/2023 to 27/11/2023, while stocks last. These discounts cannot be applied to previous purchases. Individual order limits may apply per set.

LEGO® Winter Market Stall (40602) gift offer is valid for orders online at LEGO.com, in LEGO Stores and for LEGO Catalogue telephone orders from 24/11/2023 to 27/11/2023, while stocks last. Qualifying purchase must be equal to or greater than £150 in LEGO merchandise only. Worth approximately £17.99. Pick a Brick (Standard) orders are not valid for this promotion. One set per household. Cannot be applied to previous purchases. If the qualifying LEGO purchase(s) is returned to us for a refund, the gift must also be returned to us together with the qualifying LEGO purchase(s). It cannot be purchased, exchanged or substituted for any other item or cash value. Offer is not valid at LEGOLAND® Parks, LEGOLAND® Discovery Centres or LEGO Certified Stores. The LEGO Group reserves the right to cancel or modify this promotion at any time without prior notice.

LEGO® Snowman (30645) gift offer is valid for orders in LEGO Stores on 24/11/2023, while stocks last. Qualifying purchase must be equal to or greater than £35 in LEGO merchandise only. Worth approximately £3.49. Pick a Brick (Standard) orders are not valid for this promotion. One set per household. Cannot be applied to previous purchases. If the qualifying LEGO purchase(s) is returned to us for a refund, the gift must also be returned to us together with the qualifying LEGO purchase(s). It cannot be purchased, exchanged or substituted for any other item or cash value. Offer is not valid at LEGOLAND® Parks, LEGOLAND® Discovery Centres or LEGO Certified Stores. The LEGO Group reserves the right to cancel or modify this promotion at any time without prior notice.

LEGO® Police Bicycle Training (30638) + LEGO® Skate Ramp (30633) gift offer is valid for LEGO Insiders orders online at LEGO.com on 27/11/2023, while stocks last. Qualifying purchase must be equal to or greater than £45 on LEGO merchandise only. LEGO® Police Bicycle Training (30638) worth approximately £3.49 & LEGO® Skate Ramp (30633) worth approximately £3.49. Pick a Brick (Standard) orders are not valid for this promotion. One set per household. Cannot be applied to previous purchases. If the qualifying LEGO purchase(s) is returned to us for a refund, the gift must also be returned to us together with the qualifying LEGO purchase(s). It cannot be purchased, exchanged or substituted for any other item or cash value. Offer is not valid at LEGOLAND® Parks, LEGOLAND® Discovery Centres or LEGO Certified Stores. The LEGO Group reserves the right to cancel or modify this promotion at any time without prior notice. LEGO Insiders membership required.

LEGO® Black Friday Toy Deals 2023

Our biggest Black Friday sale ever

Sale now on!

Mosaic Maker

Christmas Wreath 2-in-1

LEGO® Star Wars™ Advent Calendar 2023

Optimus Prime

Chewbacca™

Birdhouse

Disney 100th Celebration

Avengers Advent Calendar

Hogwarts™ Astronomy Tower

Atari® 2600

The Avengers Quinjet

LEGO® Harry Potter™ Advent Calendar 2023

Main Street

3in1 Magical Castle

Ultimate Stunt Riders Challenge

Venom Figure

LEGO® Friends Advent Calendar 2023

Stormtrooper™ Holiday Plush

Action on every floor

LEGO® Insiders: Get this Marvel Taxi

Winter Market Stall

Majisto’s Magical Workshop

Online only! Two gifts in one!

LEGO® Insiders Members' Sale on selected sets - redeem 17/11-27/11!

Save £45 on PAC-MAN Arcade

Save £50 on Assembly Square

Save £20 on Winnie the Pooh

Save £32 on Medieval Blacksmith

Save £50 on the Republic Gunship™

Save £20 on LEGO® Icons Tranquil Garden

Save £20 on the NASA Apollo 11 Lunar Lander

Save £30 on the Ford Mustang

Save £25 on Hogwarts™ Chamber of Secrets

Save £50 on Luke Skywalker’s Landspeeder™

Save £35 on LEGO® City Freight Train

Save £35 on Captain America's Shield

Save £45 on the BMW 1000 RR

Save £35 on the John Deere Skidder

New in the Reward Centre

Buildable Grey Castle set

Get 75% off £5 discount

Win 1,000,000 LEGO® Insiders Points

Christmas tin ornament

Vintage LEGO® Space blueprints

Reward Centre Sale

Most popular sets

Natural History Museum

Concorde

Tiny Plants

Alpine Lodge

Venator-Class Republic Attack Cruiser

THE LORD OF THE RINGS: RIVENDELL™

LEGO® Titanic

Gringotts™ Wizarding Bank – Collectors' Edition

Viking Village

Eiffel tower

Disney Castle

NINJAGO® City Markets

Eldorado Fortress

Wildflower Bouquet

Walt Disney Tribute Camera

Coruscant Guard Gunship™

Lion Knights' Castle

Batcave™ – Shadow Box

Vincent van Gogh - The Starry Night

A-Frame Cabin

In store only! Get this Snowman

Cyber Monday is coming on 27/11

See you at LEGO® Insiders Weekend 2024

Shop for Christmas presents

Build a playful Christmas

Build a gift. Give a gift.

Don’t miss out!

Sign up for emails

Be a LEGO® Insider

Why shop with us?

Reveal a deal