• NEED ADVICE ON DIGITAL SAFETY?

    Helpful, Open, Supportive

  • Honestly speaking…

  • Talking to your child about digital safety can seem a daunting task – especially if they have more tech know-how than you! But with our straightforward, straight-talking guide, you’ll be equipped to tackle the conversation with confidence.

  • Getting started

  • Next time your child is online, show an interest in their favorite apps and sites. Take a look through them together. Chat about any potential problems you spot, such as cyberbullying, sharing private info like passwords and phone numbers, and people pretending to be someone else. Ask your child how they’d react in each instance. Show faith in their judgment, but offer advice and guidance where necessary, such as how to report unpleasant behavior. Remind your child that you’re always there to help, if they’re ever unsure. This is also a good time to establish ground rules. Decide a daily time limit for online use - and set an example yourself! Also agree upon app and in-app purchases. Finally, because the internet is ultimately a fun place, end your chat on a positive note by playing an app together.

  • Take the LEGO® ID Pledge with your kids

  • Be Safe

    Remember to only share your personal information with people and sites you trust.

  • Be Cool

    Share your good or bad experiences with friends or someone who can help you.

  • Respect Others

    Treat others with respect and they will treat you the same.

  • Have Fun

    Play, explore and learn new tools and tricks!

  • The LEGO® safety pledge

  • The LEGO® Group recognizes the unique challenges when developing web content for young audiences, and the importance of properly protecting children when online.

  • Therefore, the LEGO® Group follows the strictest policies for safeguarding your child’s online privacy, whilst simultaneously ensuring a respectful and responsible use of marketing.

  • We have also developed, and continue to develop, our own stringent code of conduct. In addition to this exhaustive rulebook, the LEGO® Group employs highly trained moderators to check each and every message board and gallery posting.

  • Just as we demand exceptionally high safety standards from our toys, we do the same from our digital products, striving to protect children from unsuitable material and unwelcome behavior. All of this has established the LEGO® Group’s digital collective as a benchmark in safe online experiences for children.

  • OUR PROUD PARTNERSHIPS

    Together with our partners, we are committed to raising the bar for child-safety standards both on and offline.