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At LEGO Education, the products that reach classrooms around the world are shaped by connected decisions, linking strategy, performance, and purpose.

At the centre is a team bringing together finance, strategy, business development, insights, and analytics to turn ambition into action. Often behind the scenes, they help shape how the business moves forward.

When Kate Crowley accepted a role at the LEGO Group in April 2020, the world was entering one of its most uncertain periods in recent memory. She was working at Google and had been approached by a recruiter about a role leading Amazon marketing for Western Europe. It was not an obvious moment to make a big change.

Mara has always been interested in how ideas move. Originally from Germany and raised internationally, she grew up seeing how culture, context and perspective shape the way people connect with brands.

Originally from Aotearoa, New Zealand, Hannah studied graphic design at university before coming to London a few years later. A decision that would shape the next chapter of her career.

When Simon joined us, he never imagined he would one day be leading the paid media performance analytics team and help shape our global media presence. Back then, he was a student worker transcribing designer videos. Ten years later, he’s Director, Head of Global Paid Media Performance Analytics, helping teams around the world understand paid media performance.

When Christina applied for a student worker role, it was never part of the plan. Her path already felt mapped out. But one application - and one opportunity - changed everything. What started as a small detour soon became something much bigger.

For Geggs, joining the LEGO Group was once the kind of dream only an eight-year-old could imagine. Now, nine years into his journey with Our LEGO Agency, he’s helping shape the social content that brings fans, products, and communities together every day.

Ben joined us in 2023 as a Creative Manager in the Visual Studio team. With a background in fine art and graphic design, he has always been fascinated by how ideas become visual stories.

Joining the LEGO Group marked a major life change for Sofia. What began as a decision to work abroad became an opportunity to build a career and lifestyle grounded in balance, connection, and wellbeing.