LEGO® U.S. State Privacy Rights

Last Updated: February 27, 2026

Certain U.S. states grant their residents specific privacy rights, subject to certain exceptions and limitations. If you reside in one of these states, please review the applicable state-specific rights below, together with the IMPORTANT ADDITIONAL INFORMATION FOR U.S. RESIDENTS for more information and for disclosures required by U.S. state privacy laws. You can also find more information about our practices throughout our Privacy Policy.

Other than rights related to targeted advertising, you may exercise your rights by calling us toll-free at 1-800-835-4386 or by emailing [email protected]. To opt out of the sale or sharing of personal data for purposes of targeted advertising, please visit the “Do not sell/share my personal information” button in our website footer and place the toggle in the “Off” position, or visit our website with the Global Privacy Control (GPC) enabled. The GPC is a third-party tool. You can activate the GPC by implementing a browser or extension that offers this tool. More information and instructions on implementing this tool are available here. Our websites have implemented mechanisms to respond to GPC signals that we receive, where required, and we treat these signals as requests to opt out of sales and sharing for targeted advertising. We will not discriminate or retaliate against you for exercising your rights.

Note that we may need to request additional information from you to verify your identity or understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled.

Depending on your state, you may be able to designate an authorized agent to make the request on your behalf. You can designate an agent in writing or through a power of attorney; agents are directed to submit requests through the same methods described above. As permitted by law, we will require the agent to provide us with proof that you have authorized the agent to make requests on your behalf prior to accepting requests from the agent.

California Residents’ Rights

California law grants California residents certain rights as set forth below.

Right to Know: You may request to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you.
Right to Correct: You may request that we correct inaccuracies in your personal information.
Right to Delete: You may request deletion of personal information we have collected from you, subject to certain exceptions.
Right to Opt-Out of Sales or Sharing for Cross-Context Behavioral Advertising: You may opt out of our selling or “sharing” of personal information.
Right to Limit: You may request to limit the use or disclosure of sensitive personal information we collect.

Colorado Residents’ Rights

Colorado law grants Colorado residents certain rights as set forth below.

Right to Access: You may confirm whether we process your personal data and access that data.
Right to Correct: You may request that we correct inaccuracies in your personal data.
Right to Delete: You may request deletion of your personal data, subject to certain exceptions.
Right to Data Portability: You may request a copy of your personal data in a portable format.
Right to Opt-Out of Targeted Advertising and Sale: You may opt out of targeted advertising and the sale of personal data.
Right to Withdraw Consent: If we rely on your consent to process sensitive personal data, you may withdraw that consent at any time.
Right to Appeal: If we deny your request, you may appeal by using the same method of submission. If your appeal is denied, you may contact the Colorado Attorney General.

Connecticut Residents’ Rights

Connecticut law grants Connecticut residents certain rights as set forth below.

Right to Access: You may confirm whether we process your personal data and access that data.
Right to Correct: You may request correction of inaccuracies in your personal data.
Right to Delete: You may request deletion of your personal data, subject to certain exceptions.
Right to Data Portability: You may request your personal data in a portable and readily usable format.
Right to Opt-Out of Targeted Advertising and Sale: You may opt out of targeted advertising and the sale of personal data.
Right to Withdraw Consent: We will only process your sensitive personal data with your consent or as permitted by law. When you have provided consent, you may withdraw that consent at any time.
Right to Appeal: If we deny your request, you may appeal using the same method of submission. If your appeal is denied, you may contact the Connecticut Attorney General.

Delaware Residents’ Rights

Delaware law grants Delaware residents certain rights as set forth below.

Right to Access: You may confirm whether we process your personal data and access that data.
Right to Correct: You may request correction of inaccuracies in your personal data.
Right to Delete: You may request deletion of your personal data, subject to certain exceptions.
Right to Data Portability: You may request a copy of your personal data in a portable format.
Right to Know Third-Party Disclosures: You may request a list of the categories of third parties, other than processors, to whom we have disclosed personal data.
Right to Opt-Out of Targeted Advertising and Sale: You may opt out of targeted advertising and the sale of personal data.
Right to Withdraw Consent: We will only process your sensitive personal data with your consent or as permitted by law. When you have provided consent, you may withdraw that consent at any time.
Right to Appeal: If we deny your request, you may appeal using the same method of submission. If your appeal is denied, you may contact the Delaware Department of Justice.

Indiana Residents’ Rights

Indiana law grants Indiana residents certain rights as set forth below.

Right to Access: You may confirm whether we process your personal data and access that data.
Right to Correct: You may request correction of inaccuracies in your personal data.
Right to Delete: You may request deletion of your personal data, subject to certain exceptions.
Right to Data Portability: You may request a copy of your personal data in a portable format.
Right to Opt-Out of Targeted Advertising and Sale: You may opt out of targeted advertising and the sale of personal data.
Right to Withdraw Consent: We only process your sensitive personal data with your consent or as permitted by law. When you have provided consent, you may withdraw it at any time.
Right to Appeal: If we deny your request, you may appeal using the same method of submission. If your appeal is denied, you may contact the Indiana Attorney General.

Iowa Residents’ Rights

Iowa law grants Iowa residents certain rights as set forth below.

Right to Access: You may confirm whether we process your personal data and access that data.
Right to Delete: You may request deletion of personal data you have provided to us.
Right to Data Portability: You may request a copy of personal data you have provided to us in a portable format.
Right to Opt-Out of Targeted Advertising or Sale: You may opt out of targeted advertising or the sale of your personal data.

Kentucky Residents’ Rights

Kentucky law grants Kentucky residents certain rights as set forth below.

Right to Access: You may confirm whether we process your personal data and access that data.
Right to Correct: You may request correction of inaccuracies in your personal data.
Right to Delete: You may request deletion of your personal data, subject to certain exceptions.
Right to Data Portability: You may request a copy of your personal data in a portable format.
Right to Opt-Out of Targeted Advertising and Sale: You may opt out of targeted advertising and the sale of personal data.
Right to Withdraw Consent: We only process your sensitive personal data with your consent or as permitted by law. When you have provided consent, you may withdraw it at any time.
Right to Appeal: If we deny your request, you may appeal using the same method of submission. If your appeal is denied, you may contact the Kentucky Attorney General.

Maryland Residents’ Rights

Maryland law grants Maryland residents certain rights as set forth below.

Right to Access: You may confirm whether we process your personal data and access that data.
Right to Correct: You may request correction of inaccuracies in your personal data.
Right to Delete: You may request deletion of your personal data, subject to certain exceptions.
Right to Data Portability: You may request a copy of your personal data in a portable format.
Right to Know Third-Party Disclosures: You may request a list of the categories of third parties, other than processors, to whom we have disclosed personal data.
Right to Opt-Out of Targeted Advertising and Sale: You may opt out of targeted advertising and the sale of personal data.
Right to Appeal: If we deny your request, you may appeal using the same method of submission. If your appeal is denied, you may contact the Maryland Attorney General.

Minnesota Residents’ Rights

Minnesota law grants Minnesota residents certain rights as set forth below.

Right to Access: You may confirm whether we process your personal data and access that data.
Right to Correct: You may request correction of inaccuracies in your personal data.
Right to Delete: You may request deletion of your personal data, subject to certain exceptions.
Right to Data Portability: You may request a copy of your personal data in a portable format.
Right to Know Third-Party Disclosures: You may request a list of specific third parties, other than processors, to whom we have disclosed personal data.
Right to Opt-Out of Targeted Advertising and Sale: You may opt out of targeted advertising, and the sale of personal data.
Right to Withdraw Consent: We only process your sensitive personal data with your consent or as permitted by law. When you have provided consent, you may withdraw it at any time.
Right to Appeal: If we deny your request, you may appeal using the same method of submission. If your appeal is denied, you may contact the Minnesota Attorney General.

Montana Residents’ Rights

Montana law grants Montana residents certain rights as set forth below.

Right to Access: You may confirm whether we process your personal data and access that data.
Right to Correct: You may request correction of inaccuracies in your personal data.
Right to Delete: You may request deletion of your personal data.
Right to Data Portability: You may request a copy of your personal data in a portable format.
Right to Opt-Out of Targeted Advertising and Sale: You may opt out of targeted advertising and the sale of personal data.
Right to Withdraw Consent: We only process your sensitive personal data with your consent or as permitted by law. When you have provided consent, you may withdraw it at any time.
Right to Appeal: If we deny your request, you may appeal using the same method of submission. If your appeal is denied, you may contact the Montana Department of Justice.

Nebraska Residents’ Rights

Nebraska law grants Nebraska residents certain rights as set forth below.

Right to Access: You may confirm whether we process your personal data and access that data.
Right to Correct: You may request correction of inaccuracies in your personal data.
Right to Delete: You may request deletion of your personal data.
Right to Data Portability: You may request a copy of your personal data in a portable format.
Right to Opt-Out of Targeted Advertising and Sale: You may opt out of targeted advertising and the sale of personal data.
Right to Withdraw Consent: We only process your sensitive personal data with your consent or as permitted by law. When you have provided consent, you may withdraw it at any time.
Right to Appeal: If we deny your request, you may appeal using the same method of submission. If your appeal is denied, you may contact the Nebraska Attorney General.

New Hampshire Residents’ Rights

New Hampshire law grants New Hampshire residents certain rights as set forth below.

Right to Access: You may confirm whether we process your personal data and access that data.
Right to Correct: You may request correction of inaccuracies in your personal data.
Right to Delete: You may request deletion of your personal data.
Right to Data Portability: You may request a copy of your personal data in a portable format.
Right to Opt-Out of Targeted Advertising and Sale: You may opt out of targeted advertising and the sale of personal data.
Right to Withdraw Consent: We only process your sensitive personal data with your consent or as permitted by law. When you have provided consent, you may withdraw it at any time.
Right to Appeal: If we deny your request, you may appeal using the same method of submission. If your appeal is denied, you may contact the New Hampshire Department of Justice.

New Jersey Residents’ Rights

New Jersey law grants New Jersey residents certain rights as set forth below.

Right to Access: You may confirm whether we process your personal data and access that data.
Right to Correct: You may request correction of inaccuracies in your personal data.
Right to Delete: You may request deletion of your personal data.
Right to Data Portability: You may request a copy of your personal data in a portable format.
Right to Opt-Out of Targeted Advertising and Sale: You may opt out of targeted advertising and the sale of personal data.
Right to Withdraw Consent: We only process your sensitive personal data with your consent or as permitted by law. When you have provided consent, you may withdraw that consent at any time.
Right to Appeal: If we deny your request, you may appeal using the same method of submission. If your appeal is denied, you may contact the New Jersey Division of Consumer Affairs.

Oregon Residents’ Rights

Oregon law grants Oregon residents certain rights as set forth below.

Right to Access: You may confirm whether we process your personal data and access that data.
Right to Correct: You may request correction of inaccuracies in your personal data.
Right to Delete: You may request deletion of your personal data.
Right to Data Portability: You may request a copy of your personal data in a portable format.
Right to Know Third-Party Disclosures: You may request a list of specific third parties, other than processors, to whom we have disclosed personal data.
Right to Opt-Out of Targeted Advertising and Sale: You may opt out of targeted advertising and the sale of personal data.
Right to Withdraw Consent: We only process your sensitive personal data with your consent or as permitted by law. When you have provided consent, you may withdraw it at any time.
Right to Appeal: If we deny your request, you may appeal using the same method of submission. If your appeal is denied, you may contact the Oregon Department of Justice.

Rhode Island Residents’ Rights

Rhode Island law grants Rhode Island residents certain rights as set forth below.

Right to Access: You may confirm whether we process your personal data and access that data.
Right to Correct: You may request correction of inaccuracies in your personal data.
Right to Delete: You may request deletion of your personal data.
Right to Data Portability: You may request a copy of your personal data in a portable format.
Right to Opt-Out of Targeted Advertising and Sale: You may opt out of targeted advertising and the sale of personal data.
Right to Withdraw Consent: We only process your sensitive personal data with your consent or as permitted by law. When you have provided consent, you may withdraw that consent at any time.
Right to Appeal: If we deny your request, you may appeal using the same method of submission. If your appeal is denied, you may contact the Rhode Island Attorney General.

Tennessee Residents’ Rights

Tennessee law grants Tennessee residents certain rights as set forth below.

Right to Access: You may confirm whether we process your personal data and access that data.
Right to Correct: You may request correction of inaccuracies in your personal data.
Right to Delete: You may request deletion of your personal data.
Right to Data Portability: You may request a copy of your personal data in a portable format.
Right to Opt-Out of Targeted Advertising and Sale: You may opt out of targeted advertising and the sale of personal data.
Right to Withdraw Consent: We only process your sensitive personal data with your consent or as permitted by law. When you have provided consent, you may withdraw that consent at any time.
Right to Appeal: If we deny your request, you may appeal using the same method of submission. If your appeal is denied, you may contact the Tennessee Attorney General.

Texas Residents’ Rights

Texas law grants Texas residents certain rights as set forth below.

Right to Access: You may confirm whether we process your personal data and access that data.
Right to Correct: You may request correction of inaccuracies in your personal data.
Right to Delete: You may request deletion of your personal data.
Right to Data Portability: You may request a copy of your personal data in a portable format.
Right to Opt-Out of Targeted Advertising and Sale: You may opt out of targeted advertising and the sale of your personal data.
Right to Withdraw Consent: We only process your sensitive personal data with your consent or as permitted by law. When you have provided consent, you may withdraw that consent at any time.
Right to Appeal: If we deny your request, you may appeal using the same method of submission. If your appeal is denied, you may contact the Texas Attorney General.

Utah Residents’ Rights

Utah law grants Utah residents certain rights as set forth below.

Right to Access: You may confirm whether we process your personal data and access that data.
Right to Delete: You may request deletion of personal data you provided to us.
Right to Correct: You may request correction of inaccuracies in your personal data.
Right to Data Portability: You may request a copy of personal data you provided to us in a portable format.
Right to Opt-Out of Targeted Advertising or Sale: You may opt out of processing for targeted advertising and sales of your personal data.
Right to Notice and Opt-Out for Sensitive Data: We will provide notice and the opportunity to opt out before processing your sensitive personal data.

Virginia Residents’ Rights

Virginia law grants Virginia residents certain rights as set forth below.

Right to Access: You may confirm whether we process your personal data and access that data.
Right to Correct: You may request that we correct inaccuracies in your personal data.
Right to Delete: You may request deletion of your personal data.
Right to Data Portability: You may request a copy of your personal data in a portable format.
Right to Opt-Out of Targeted Advertising and Sale: You may opt out of targeted advertising and the sale of personal data.
Right to Withdraw Consent: We only process your sensitive personal data with your consent or as permitted by law. When you have provided consent, you may withdraw that consent at any time.
Right to Appeal: If we deny your request, you may appeal by using the same method of submission. If your appeal is denied, you may contact the Virginia Attorney General.