The LEGO Group

The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932.
Read more about the LEGO HistoryThe LEGO® Brand
We are the masters of reinvention. The first brick we made over 60 years ago is as culturally relevant today as it always was (and still fits too!). And that’s because it is only ever one half of the toy. The other half is the child. LEGO play offers the chance of constant discovery – the possibility of creating something new every time.Read more about the LEGO BrandOur Promises
Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success.
Constantly innovating, never compromising. Building, rebuilding and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing and having fun. We have summed this up into our four Promises.
Learn more about our Promises