Terms and Conditions of the LEGO® VIP PROGRAM


If you want to become a VIP member, you must agree to be bound by these LEGO® VIP Program Terms and Conditions (“Terms and Conditions”). Please read these Terms and Conditions carefully before you submit to us your application to become a member of the LEGO VIP Program (“Program”). If you are a United States resident, please review the arbitration agreement and class action waiver described below. The Program covers the incentives and rewards schemes described in these Terms and Conditions. The Terms and Conditions tell you who we are, how we will provide the Program to you, how you or we may change or end the contract that these Terms and Conditions constitute between us, and other important information. If you think that there is a mistake in these Terms and Conditions [or require any changes], please contact us through our customer service to discuss. By participating in the Program, you unconditionally accept and agree to comply with these Terms and Conditions.


The Program is a loyalty and rewards member program owned and operated by LEGO System A/S, Aastvej 1, DK-7190 Billund, Denmark, Central business registration number 47458714 (“LEGO Group” or “we”). LEGO System A/S is part of the LEGO Group of companies. Read more about us here. When we refer to the LEGO Group in these Terms and Conditions, this automatically includes a reference to LEGO System A/S as well.

We will refer to you in these Terms and Conditions as “you” or the “Member”.

If you need to contact us, you can do so by writing to:

LEGO System A/S, Aastvej 1, DK-7190 Billund, Denmark.

You can always contact our customer service by telephone at 00-800-5346-555 (opening hours are Monday – Friday from 9am-5pm GMT) or send an email to shoptermsandconditions@LEGO.com.

LEGO Group may, in its sole and absolute discretion, cancel, change, suspend, or modify any aspect of the Program, in whole or in part, (including any Rewards and / or Points, all as defined below), provided such changes do not create a significant negative change in value of the Member’s Points at the time of the change. If a significant negative change in the value of the Member’s Points is made, the Member will be given 2 months’ prior notice of such changes by email sent to the email registered to your VIP Account at the time.

These Terms and Conditions and any alterations shall be considered approved when you use your VIP Card to earn or redeem Points, orders or uses in any way a Reward or benefit offered under the Program, or if you have sent us no written protest registered within 30 days of notification. If you cannot accept the Program alterations, you may terminate your membership by deleting your VIP Account.

Furthermore, all LEGO Group-owned LEGO Stores around the world participate in the Program and likewise our online shop, available on www.LEGO.com. You can find a list of our participating LEGO-owned stores here.



Persons eligible for membership are limited to those natural persons who are at least eighteen (18) years old and who are residents in a country in which the Program is offered. The Program is provided to natural persons only. Corporations, associations, or other groups or legal entities, may not participate in the Program. You can find the list of countries where the Program is offered here. The residence is deemed the actual physical home (domicile: e.g., principal residence) of the Member. Details of the person and the residence must be submitted accurately and truthfully, and upon request, proof must be provided to LEGO Group or the LEGO Group entity, or the LCS store operator where signup takes place.

To grant an eligible person membership to the Program is LEGO Group’s decision. LEGO Group may refuse admission to any person who does not meet the requirements pertaining to the Program. LEGO Group is not required to provide any reason in case of denial of membership.

A Member may only submit one application for membership, and the Member may have only one VIP Account in the Member’s legal name. In the case of duplicate accounts, the account with the lowest amount of Points will be canceled and all Points accumulated on that account will be transferred into the other account.

The Member guarantees the correctness of all information given, including, but not limited to, a full name, mailing address, valid email address, and phone number, and shall be solely responsible for any erroneous, incomplete, or out-of-date information. All data, including personal data, shall be used and exchanged by LEGO Group, the LEGO Group entities, trusted partners and service providers, and LCS store operators, as required by the Program, as further set out in the Privacy section below and in the LEGO Privacy Policy, available here.

It is fraudulent for any individual or company, association, or group to direct, encourage, or allow individuals to use a single VIP Account or LEGO Account (as defined later) for the purpose of accumulating Points or Rewards for combined use.

All Points and subsequent Rewards must be gained, earned, and used in accordance with to the rules and guidelines in these General Terms and Conditions. LEGO Group has the final authority to decide whether an activity qualifies for Points and / or Rewards.

LEGO Group will not collect personally identifiable information from any person that is known to LEGO Group to be a child or a young person under the age of 18.

Points will not be awarded on fraudulent or refunded / canceled transactions.

Loss, theft, or damage of the VIP Card must be reported immediately to the Customer Service Center. Upon the Member's notification of a lost, stolen, or damaged Card, the Card will be replaced / reissued (please note that LEGO Group is planning to phase out issuing physical cards due to the “Our Planet” commitment over the coming years). LEGO Group is not liable for any fraudulent use of the VIP Card or failure of the Member to comply with the contents of this provision, except if caused by LEGO Group’s wilful misconduct or gross negligence.

The sale, purchase, brokerage, resale, barter, or exchange of Points or Rewards for any compensation is prohibited. Violators, including any Member who uses purchased or bartered Points or Rewards, shall be liable for damages and litigation costs. Points and Rewards have no cash value and can never be exchanged for cash or gift cards.

Membership Signup.

A person can sign up to become a member of the Program in the following ways:

a) signing up in a LEGO Store (find a local participating store here) or by calling Customer Service at 00-800-5346-555, and subsequently, through use of a link in an email received upon in-store signup confirming the membership by creating a LEGO Account and registering the VIP Card number online. The membership registration process will not be completed until a LEGO Account has been created and the VIP Card has been registered to the account;

b) signing up on LEGO.com/VIP program and creating a LEGO Account.

A Member will need to provide the following information when signing up:

  • Name of the member (first and last name)
  • Valid email address
  • Birth date
  • Country & region of residence

Each Member is solely responsible for maintaining the confidentiality of its access credentials and other account information, and will be solely liable for any and all activities under its account, except if caused by LEGO Group’s wilful misconduct or gross negligence. Member shall be responsible for keeping all account information up-to-date. Member agrees to notify LEGO Customer Service immediately of any unauthorized use of Member's account or any other breach of security.

Membership starts when a VIP Account is opened upon the completion of the registration process. If the applicant is already a member of the Program, a new application for opening another VIP Account is invalid, i.e., only one account can be opened and maintained per person.

VIP Account.

The VIP Account is an account where Points earned by a Member under the Program are accumulated and may be utilized for purchases and for purposes as expressly specified in the Terms and Conditions.


Once the member has registered his / her VIP Account, an electronic VIP Card will be issued and can be accessed via the Apple Passport App or Google Pay. If requested by the Member, a physical VIP Card will be sent to the Member, however in line with the LEGO Group Planet Promise, this service will overall be phased out in the coming years, as the VIP Cards and LEGO Group may at some point decide to no longer issue or reissue physical cards.


Members’ LEGO Account (“LEGO ID”) is used for personal identification, e. g., when requesting Rewards and checking your online VIP Account, and accessing your VIP Account redemption center. A LEGO Account, and with that, a LEGO ID, is required for participation in the Program. The Member shall be responsible for avoiding misuse of your LEGO ID by ensuring that no unauthorized third party has access to your LEGO Account. In cases of suspected misuse of the LEGO ID, the LEGO Customer Service must be notified immediately.

Member’s status.

LEGO Group reserves the right to make special Rewards or promotional offers or activities available to groups of Members based on their Program activity, including, but not limited to, Points status and history, country of residence, shopper history / product preferences, and Rewards history. The terms and conditions for such special Rewards or promotional offers/activities, hereunder as an example the nature, scope, duration, and availability of such special Rewards or promotional offer / activities will follow with the offer / activity and may differ from time to time.

Earning Points

General information.

The Program allows Members to accumulate and redeem loyalty rewards points (“Points”) for use toward “Rewards” (as defined below) on an individual basis and solely for their own account. The Program may be structured to offer certain benefits based on the Member's current balance of "redeemable" Points (that is, Points that have not previously been redeemed) or "Program" Points (that is, all prior non-expired Points accumulated by Member, whether previously redeemed or not). LEGO Group reserves the right to suspend, terminate, revalue, or modify, without liability or notice to Members, all or part of this internal Points or Rewards value structure and offers, and any merchandise or service. From time to time, LEGO Group may offer benefits or privileges to Members in exchange for redemption of a specified number of Member's Points and / or as a result of a specifically defined action undertaken by the Member (“Rewards”). Rewards can include (but shall not be limited to): a discount when purchasing LEGO products on LEGO.com or participating LEGO Stores, LCS stores, LEGOLAND stores, and LEGO Discovery Center stores, a digital image download of LEGO® products, which download would be available immediately or sent to the email address on file, voucher codes for discounts or merchandise redeemable on LEGO.com or third-party websites, e.g., toward tickets to participating LEGOLAND parks. There will at all times be a list of Rewards offered for redemption, and the terms and conditions connected hereto, available at the Member’s VIP redemption center page. The nature of those Rewards, and the number of Points or the actions required to obtain such benefits or privileges, shall be established by LEGO Group in its sole discretion, may change at any time or from time to time, may be available for limited times, and are subject to change. There may be a limited number of a particular Reward available, and those Rewards will be delivered on a first-come, first-served basis. LEGO Group reserves the right to modify, amend, or revise the Rewards available. Members may not rely on continued Reward availability. The number of Points required to redeem any Reward may be substantially increased, any Reward may be withdrawn, and restrictions on any Reward or its redemption may be imposed by LEGO Group or its designee, or the third-party business partner supplying the Reward. Rewards are non-assignable and non-transferable, and may not be bartered or sold. Any Rewards assigned, transferred, bartered, or sold in violation of these Terms may be confiscated or canceled. A pattern of redeeming Points for Rewards preceded or followed by changing the address for the applicable Program account may be viewed as redemption fraud and could result in the termination of your membership in the Program. LEGO Group reserves the right to substitute Rewards of comparable or greater value if any redeemed Reward becomes unavailable for any reason. Rewards pictured in point-of-sale, online, television and print advertising, promotional packaging, and other Program materials are for illustrative purposes only. The actual Reward may vary from the Reward pictured.

The basis of calculation for the Program is Points that are credited to the Members VIP Account. The method for calculating the Points is the same globally, but the number of Points a Member may earn on the purchase of a particular product will differ from country to country, as the price will be different. The Points and Awards allotment principles can be found here and will be updated from time to time.

Points can be used only for the purposes expressly specified in these Terms & Conditions, or as specifically set out in the terms and conditions for a Reward or a promotional offers or activities from time to time. Points have no cash value; Points may be accumulated to earn Members a discount on qualifying purchases or to use on Rewards available in the redemption center.

Members can start earning Points after membership commences. Points can only be credited to the member’s individual VIP Account for purchases or activities the member personally made / activities the Member has personally undertaken, unless otherwise specifically stated in these Terms and Conditions, or in terms and conditions pertaining to specific offers or activities or promotions made by LEGO Group. The Points will be added to the VIP Account at the time of payment. Please note that when purchasing by phone or online, payment occurs when the qualifying order is shipped. It may take up to 24 hours after payment before the earned Points appear in the VIP Account / are available in the redemption center for use.

Points may be earned for a qualifying purchase of a LEGO® product in a LEGO Store, LEGO.com, or in a participating LCS store, as well as in participating stores at LEGOLAND® Parks and LEGOLAND® Discovery Centers. Qualifying purchases are defined as any service or merchandise available for purchase, excluding gift cards. Members may also earn Points in other ways, as specifically communicated by LEGO Group in emails or online postings from time to time. LEGO Group may also, in its sole and absolute discretion, award “bonus” Points for certain actions (such as early enrollment or frequent activity). Additional rules and restrictions may apply to such bonus Point promotions.

To earn Points in a LEGO Store or in participating LCS stores, the member must provide the VIP Card at the time of the purchase. To earn Points for online purchases on LEGO.com, the Member must sign in to its LEGO Account (its LEGO ID) before making the purchase.

To earn Points for telephone purchases, the Member’s VIP membership will need to be registered and the Member must provide the VIP Card number when placing the order by phone.

Points are not valid unless earned in strict compliance with the requirements as established and intended by LEGO Group, and the Member shall not attempt to earn Points by any means (including, without limitation, by using any script, bot, or other automated means) that only simulates compliance with the applicable requirements.

LEGO Group reserves the right to deduct or reduce the Points from the account of any Member who has acquired Points unduly.

Applicable postage / shipping charges are excluded for Point earnings. In certain countries (for example, the United States of America and Canada), the taxes are separate from the purchase prices and therefore excluded for Point earnings.

While Points cannot be used to purchase gift cards, Points can be earned on the qualifying purchases made with a valid gift card.

LEGO Group is not a party to any agreement entered into between you and an LCS store operator, and LEGO Group has no responsibility for goods or services delivered by such LCS store operator. LCS store operator shall remain solely responsible as the seller in relation to goods or services delivered by the LCS store operator in question.

As further stated below under ‘Third-party sites and services’, LEGO Group is not responsible for Rewards delivered by a third party.

Other Loyalty Programs.

The LCS store operators may have or may participate in similar customer programs. Membership in the Program does not confer any rights or benefits in such other programs of any LCS store operators or their affiliates.

Redeeming Points

General Provisions For Redeeming Points.

Points can be redeemed in our redemption center for Rewards or in eligible LEGO Stores, LCS stores, or on LEGO.com. Conversion and payment of Points into cash or gift cards is not possible. While a member can earn Points in all eligible LEGO Stores, LCS stores, or on LEGO.com, the Points can only be redeemed in the Member’s country of residence.

It is not possible to redeem Points during the same transaction in which they are earned unless otherwise specifically stated in terms and conditions of an offer or promotion made by LEGO Group.

Points can only be redeemed in the countries where the Program is available. You can find a list of those countries here, as well as the Points value per participating country as updated from time to time by us. The Points value will be calculated using the Points value for that country. Please note that LEGO Group considers it a misuse of the Program for a Member to seek to manipulate the Program to the Members’ advantage by earning Points in one country and redeeming them or shipping purchases made by redeeming them to a different country. Occasional purchases such as these are permissible, but a pattern of such activity may result in our termination of your VIP Account and deletion of your Points.

Extra Points cannot be purchased in this Program.

If a product is returned for refund, any Points earned or redeemed for the purchase will be handled in accordance with the return policies of the LEGO Store or LCS store from which the Member made the purchase, e.g., via an in-store credit or a voucher. For purchases made on LEGO.com, a voucher code will be issued for redeemed Points to use toward another purchase. If Points have been used for a Reward, such Reward cannot be returned, and redeemed Points cannot be reinstated unless otherwise allowed under the terms and conditions for the Reward.

If Points are credited to the Member’s VIP Account by mistake, LEGO Group reserves the right to cancel or remove such Points which have been issued to the Member’s account by mistake. LEGO Group will not tolerate deliberate or knowing misuse of such error by the Member, and such misuse may lead to immediate termination of the Member’s membership, and with that, loss of all earned Points, as well as a ban from future membership of the Program.

Consequences Of Misuse.

In the case of an improper use for which the Member is responsible, LEGO Group retains the right to terminate the membership or withdraw Points or Rewards, refuse to issue Points or a Reward, or refuse to accept the redemption of Points or a Reward.

Expiration Of Points.

All Points will expire after 18 months of no activity on the VIP Account. Activity is defined as earning or redeeming Points. The 18 months will be rolling and will be reset at the time of activity. LEGO Group will send you a reminder email to your VIP Account email 3 months before Points expiration. Inactive accounts will be deactivated if inactive for 18 months. The VIP Account data will be deleted after 3 years’ inactivity. Please be mindful that some connected data—e.g., LEGO ID, purchase data or other data, are subject to the data retention policies for those services. Please see the data retention policies and our Privacy Policy for more information on data retention. ACCRUED POINTS ARE NOT YOUR PROPERTY AND HAVE NO VALUE OUTSIDE OF THE PROGRAM. POINTS ARE CREDITS THAT THE LEGO GROUP MAY REVOKE AT ANY TIME AS SET FORTH HEREIN. POINTS ARE NOT TRANSFERABLE UPON DEATH, AS PART OF A DOMESTIC RELATIONS MATTER OR OTHERWISE.

Personal Data, Data Privacy, And Audit

LEGO System A/S collects, retains, and processes personal data about you in accordance with all applicable data protection laws, including the General Data Protection Regulation and applicable national data protection legislation.

LEGO System A/S may disclose your personal data and / or make them available to other members of the LEGO Group, the LCS store operators, our suppliers, and / or service providers in connection with the general operation of the Program, e.g., maintenance of the Program, analysis tasks, marketing tasks, etc. Furthermore, LEGO System A/S may process your personal data in a de-identified, aggregated, pseudonymized, or anonymized form for the purposes of management, further development, and marketing of the Program.

Please note that some Rewards, promotions, or offers are delivered and operated by independent third parties to the LEGO Group and may be subject to separate privacy conditions, and may ask for separate consent of use of your personal information. LEGO Group will inform you that you are leaving the LEGO platform / website. Please make sure you read those terms and conditions carefully before agreeing. Likewise, sharing content on social media platforms will require you to agree to the terms and conditions of such platforms. LEGO Group shall not be held liable for the processing by any such third parties of your personal information.

For more information on how LEGO System A/S processes personal data, including your rights as a data subject, see the Privacy Policy on our website www.LEGO.com/privacy. Please note that we may change our Privacy Policy from time to time and so we recommend that you check our Privacy Policy frequently to ensure you are aware of any changes.


LEGO Group reserves the right to audit any and all accounts in the Program at any time and without notice to the Member to ensure compliance with the Program rules.

In the event that an audit reveals discrepancies or violations, the processing and / or use of Points or Rewards may be delayed by us until the discrepancies or violations are resolved to our reasonable satisfaction. During such audit and until the result of such audit is available, Members may be prohibited from redeeming Points and using Rewards, services, or benefits associated with the Program, as determined solely by us.

LEGO Group also reserves the right to exchange information with our LEGO Group entities, LCS store partners, trusted partners, and service providers or their agents for auditing purposes./p>

Liability And Limitation Of Liability (Applicable To Non-German Members).

Neither LEGO Group, the LEGO Group entities, nor the LCS store operators shall be liable for any loss, expense (including, without limitation, attorneys' fees), accident, or inconvenience that may arise in connection with the use of Points or Rewards, or as a result of any defect or failure of Rewards ordered from Partners save to the extent in which such damage or loss arises out of our wilful misconduct or gross negligence, except as otherwise provided by applicable laws. Nothing in this Agreement shall restrict LEGO Group’s liability pursuant to applicable law.

Lost, stolen, or expired Points or Rewards will not be refunded, replaced, or extended.

Except as otherwise provided above and subject to applicable laws, LEGO Group shall not be liable for any loss or damage resulting from the termination of, or the change in the Program. No damage claims against LEGO Group by Members may be filed as a result of legally required or recommended country-specific alterations.

If LEGO Group under these Terms and Conditions or under applicable laws are deemed liable, the Member’s exclusive remedy shall be the reinstatement of lost Points or Rewards (the latter, if available, or such other reasonable, alternative, and comparable benefits as determined by LEGO Group).

Any further liability for loss or damage is excluded, with the exception of claims not allowed to be excluded under applicable laws.

The Program and / or any Rewards are void where prohibited by law. Laws applicable in certain countries may impose restrictions on the conditions governing implementation or membership in the Program. Due to local laws and regulations, LEGO Group may not be able to make available the Program or parts thereof in certain countries or to certain individuals. LEGO Group will not be liable when complying with such local laws and accordingly reserves the right to terminate a Member’s participation in the Program and cancel Points or Rewards such Member may have accumulated. If a Reward becomes unavailable, LEGO Group may substitute a benefit of equal or greater value. Program Points or Rewards are not redeemable for cash or gift cards.

The Member is liable for any claims from third parties, including the tax authorities, arising from membership in the Program, its Points and / or Rewards.

Liability And Limitation Of Liability (Applicable To German Members Only).

LEGO Group is liable for intent and gross negligence. Further, LEGO Group is liable for the negligent breach of obligations whose fulfillment is essential to enable the ordinary implementation of the contract in accordance with these Terms and Conditions, whose breach jeopardizes the achievement of the purpose of the contract in accordance with these Terms and Conditions, and on whose compliance you may rely on regularly. In the last-mentioned case, LEGO Group is only liable for the foreseeable, typical contractual damage. LEGO Group is not liable for slight negligent breach of other obligations than those mentioned in the above sentences.

The above mentioned exclusions of liability do not apply in case of damage to life, body, and health. The liability pursuant to the product liability law remains unaffected.


LEGO Group is not responsible for lost, interrupted, inaccessible, or unavailable networks, servers, satellites, Internet Service Providers, websites, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone, or cable transmissions; or for any technical malfunctions, failures, or difficulties, or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information. Additionally, LEGO Group is not responsible or liable for any computer, programming, printer errors or the issuance of any unintended Points or Rewards. In no event will LEGO Group be liable for, and you expressly release LEGO Group from, any claims as to the issuance of any unintended Points or Rewards. If, for any reason, the Program is not capable of running as planned, including due to errors of any kind or nature, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of The LEGO Group that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Program, LEGO Group reserves the right, in its sole discretion, to cancel, terminate, modify, or suspend the Program or otherwise respond to the circum-stances as LEGO Group deems appropriate. In the event LEGO Group is prevented from continuing with the Program as contemplated herein by any event beyond its control, including, but not limited to, fire, flood, natural or man-made epidemic of health or other means, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared), or any federal state or local government law, order, or regulation, public health crisis, order of any court or jurisdiction, or other cause not reason-ably within LEGO Group’s control (each a “Force Majeure” event or occurrence), LEGO Group shall have the right to modify, suspend, or terminate the Program, in whole or in part.

Any attempts by you to access the Program via a bot script or other brute-force attack shall result in you becoming ineligible to participate in the Program. LEGO Group, in its sole discretion, reserves the right to disqualify and terminate participation of anyone found to be (i) tampering with the operation of the Program (ii) acting in violation of these Program Terms, or the LEGO Terms of Service, or any other incorporated terms (iii) acting in an unethical or disruptive manner (iv) acting with intent to annoy, abuse, threaten, or harass LEGO Group, its representatives, or any other person in any manner related to the Program (v) or tampering with, altering, or attempting to alter Points standings, (vi) tampering with, altering, attempting to alter, creating, attempting to create or duplicate Points, or (vii) colluding or attempting to collude with one or more Program account holders to gain an unfair advantage by sharing knowledge or other information in order to earn Points.


Your Termination.

You may terminate or cancel your VIP membership at any time by:

  • Contacting LEGO Group through Customer Service, either by phone or email / Customer Service webpage. When contacting Customer Service, you will be asked security questions relating to your VIP Account to verify that it is your VIP Account;

Please note that when you terminate or cancel your VIP Account, your Points will be deleted. Your Ac-count will be deleted in accordance with our data retention policy.

Our Termination.

LEGO Group reserves the right to terminate the Program and, with this, your membership, with 2 (two) months’ prior written notice given by email to the email registered to your VIP Account.

LEGO Group also reserves the right to terminate your membership immediately upon notification sent to the email registered to your VIP Account in case of your breach of your obligations under these Terms and Conditions. We reserve the right not to give you the opportunity to remedy the breach if the breach is due to your misuse of the Program as called out in these Terms and Conditions. Nothing contained in these Terms and Conditions shall limit LEGO Group in its exercise of any legal or equitable rights or remedies.

Upon termination, your Points will be deleted, and LEGO Group shall have no obligation to offer you compensation for any unused Points at the time of the termination.


Third-Party Sites And Services.

The Program may make available third party offerings or link to third-party platforms (e.g., social media platforms, reward or promotions operators). LEGO Group will inform you on screen when you are leaving our site. Please note that these other websites are not under LEGO Group’s control and LEGO Group has no responsibility for the content of such webpages or platforms. Further, please be aware that such webpages or platforms may be subject to other terms and conditions for use and privacy that are outside of our control, and that you should read and familiarize yourself with them before accepting use of such sites or services. You also acknowledge and agree that LEGO Group is not responsible for the accuracy, legality, appropriateness, or any other aspect of the content or function of such websites. The inclusion of any such link does not imply endorsement of the website by LEGO Group or any association with its operators.

Some Rewards or promotions that are made available for you in the Program are offered / delivered by a thirdparty partner. LEGO Group shall not be liable toward you for the delivery of such Rewards or for any payment for goods and services, and any other terms, conditions, warranties, or representa-tions associated with such Rewards or promotions. Any matter in relation to such Rewards or promo-tions shall be solely between you and the third party partner offering or delivering the Reward or promotion.

Law, Place Of Jurisdiction.

This agreement is exclusively covered by Danish law with the exclusive jurisdiction of the City Court of Copenhagen, Denmark. This applies if the Member is a resident of Denmark and if the Member is not resident within the European Economic Area (EEA); provided, however, that the protection afforded to the Member by provisions that cannot be derogated from by agreement by virtue of the law applicable at the place where the Member is domiciled shall remain unaffected. If the Member is a consumer with a residence outside Denmark but within the EEA, the Member has the option of filing claims in the City Court of Copenhagen, Denmark, as well as at a competent court in the country in which they are resident. In addition, the Member may also be sued at their general place of jurisdiction or any other location where there is legal jurisdiction.

To the extent that applicable laws in the jurisdiction where the Member resides conflict with the provi-sions of this Agreement, we will comply with the requirements under the applicable laws.

Arbitration Provision (Applicable To U.S. Members Only).

By participating in the Program in any way, you unconditionally consent and agree that: (1) any claim, dispute, or controversy (whether in contract, tort, or otherwise) you may have against LEGO Group and / or its parent, subsidiaries, affiliates, and each of their respective members, officers, directors, and em-ployees (all such individuals and entities collectively referred to herein as the “LEGO Entities”) arising out of, relating to, or connected in any way with the Program or the determination of the scope or applicabil-ity of this agreement to arbitrate, will be resolved exclusively by final and binding arbitration administered by JAMS and conducted before a sole arbitrator in accordance with the rules of JAMS; (2) this arbitration agreement is made pursuant to a transaction involving interstate commerce, and shall be governed by the Federal Arbitration Act (“FAA”), 9 U.S.C. §§ 1-16; (3) the arbitration shall be held in Los Angeles, Califor-nia; (4) the arbitrator’s decision shall be controlled by the Terms and Conditions of this Agreement and any of the other agreements referenced herein that the applicable user may have entered into in connec-tion with the website; (5) the arbitrator shall apply California law consistent with the FAA and applicable statutes of limitations, and shall honor claims of privilege recognized at law; (6) there shall be no authority for any claims to be arbitrated on a class or representative basis. Arbitration can decide only your and / or the applicable LEGO Entity’s individual claims; the arbitrator may not consolidate or join the claims of other persons or parties who may be similarly situated; (7) the arbitrator shall not have the power to award punitive damages against you or any LEGO Entity; (8) in the event that the administrative fees and deposits that must be paid to initiate arbitration against any LEGO Entity exceed $125 USD, and you are unable (or not required under the rules of JAMS) to pay any fees and deposits that exceed this amount, LEGO Group agrees to pay them and / or forward them on your behalf, subject to ultimate allocation by the arbitrator. Additionally, if you are able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, LEGO Group will pay as much of your filing and hearing fees in con-nection with the arbitration as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive; and (9) with the exception of subpart (6) above, if any part of this arbitration provision is deemed to be invalid, unenforceable, or illegal, or otherwise conflicts with the rules of JAMS, then the balance of this arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal, or conflicting provision were not contained herein. If, how-ever, subpart (6) is found to be invalid, unenforceable, or illegal, then the entirety of this Arbitration Pro-vision shall be null and void, and neither you nor LEGO Group shall be entitled to arbitrate their dispute. For more information on JAMS and / or the rules of JAMS, visit their website at www.jamsadr.com.

LEGO System A/S 2019