What is LEGO® VIP?
FREE to join, with no tiers or limits, LEGO® VIP is our loyalty program, where you earn points on each purchase when shopping in LEGO Stores or at LEGO.com
IT’S FREE TO BE VIPSign up online or in-store and start collecting points. You also get access to our Reward Centre and you can download a digital VIP card to your smartphone, too.
COLLECT 6.5 POINTS FOR EACH $1 SPENTOur flexible rewards structure makes it easy to redeem points anytime or save up for something big. You’ll earn at least 5% back in VIP points for discount on future LEGO purchases and your points go even further when using them on other rewards.
GET ACCESS TO ONLINE REWARDSGet access to the online Rewards Center, where you can use your points for discount and access exclusive rewards only available to VIPs.
ENJOY EARLY ACCESSEnjoy Early Access to some of our most desirable products, invitations to special events, and VIP-only promotions such as Double Points and our annual VIP weekend celebration.
Start Today And Build Your Balance Your Way
Collecting VIP points can be as simple as following us on social media, telling us some more about yourself, and of course buying your favorite LEGO sets.
VIP works where you want to shop; you can use it in our stores or on LEGO.com (or both!)
About Rewards Centre
Get The Rewards you Really (Really) Want
From unique digital downloads to LEGOLAND® tickets
Redeem your Rewards
Once you're in, the only hard part is picking your reward.
See Your Points In One Place
The Rewards Center is the place where you can also check your points balance and see your points history.