FREE Hidden Side™ gift with $35.*Shop now

FREE Hidden Side™ gift with $35.*Shop now

VIP

What is LEGO® VIP?

FREE to join, with no tiers or limits, LEGO® VIP is our loyalty program, where you earn points on each purchase when shopping in LEGO Stores or at LEGO.com
IT’S FREE TO BE VIP

Sign up online or in-store and start collecting points. You also get access to our Reward Centre and you can download a digital VIP card to your smartphone, too.

COLLECT 6.5 POINTS FOR EACH $1 SPENT

Our flexible rewards structure makes it easy to redeem points anytime or save up for something big. You’ll earn at least 5% back in VIP points for discount on future LEGO purchases and your points go even further when using them on other rewards.

GET ACCESS TO ONLINE REWARDS

Get access to the online Rewards Center, where you can use your points for discount and access exclusive rewards only available to VIPs.

ENJOY EARLY ACCESS

Enjoy Early Access to some of our most desirable products, invitations to special events, and VIP-only promotions such as Double Points and our annual VIP weekend celebration.

Start Today And Build Your Balance Your Way

Collecting VIP points can be as simple as following us on social media, telling us some more about yourself, and of course buying your favorite LEGO sets.

VIP works where you want to shop; you can use it in our stores or on LEGO.com (or both!)

About Rewards Centre

VIP, IT'S EASY AS 1, 2, 3!

1. SIGN UP OR SIGN IN

Sign up online or in-store and start collecting points right away. You also get access to our Rewards Center and a digital VIP card.

2. COLLECT POINTS

Not only can you get VIP points for buying sets at LEGO Stores and online at LEGO.com, but also by engaging with us on social media, writing reviews, and more.

3. GET AWESOME REWARDS

Visit your Rewards Centre to unlock discounts and more LEGO exclusives. It's everything VIP, all in one place.