LEGO® Kids Creative Studio
Meet the Mentors and Creators
Luke Armitage
• Mentor, Universal Music Group• Co-lead mentor providing guidance and offering musical expertise to support creator ideas
• VP of Astralwerks Records, Capitol Records’ dance and electronic home
• Heads up and manages global marketing and content creation team
Natalie Williams
• Mentor, The LEGO Group• Co-lead mentor providing oversight to help creators bring their ideas to life
• Content Manager for LEGO VIDIYO with a key role in its development
• Drives in-app content and leads music curation as part of digital experience
Robyn
• Kid Creative Director• AKA Lil Bit Saucy; enjoys singing and rapping
• Selected from more than one hundred Kid Creative Director applications
• Loves to teach herself to play guitar, creative writing and freehand drawing
• Studies the history of hip hop which helps fuel her music passions
Nicole
• KCS Head of Choreography• Danced with top performing musicians from around the world
• Dance choreographer, teaching classes from Hawaii to India
Brock & Boston
• KCS Director of Photography; KCS Assistant Director• Twins with a shared passion for photography and creative content, especially on social
• Both love to surf, skateboard and see new places
GEM Sisters
• KCS Director; KCS Head of Cinematography; KCS Head of Costume• Dynamic trio of superstar sisters
• Passionate about creating quality content that emphasizes diversity & inclusion for the next generation
Bryton
• KCS Stunt Master• Enjoys traveling and creating action-packed content with his family
• Competed on American Ninja Warrior Jr.
Bella
• KCS Assistant Choreographer• Past “Best Dancer” winner with Break the Floor Productions
• Danced on tours with top selling pop artists
Bala
• KCS Music Supervisor• Hosted Kids’ Choice Awards Mexico and won the Favorite Inspiration Award
• Released original songs with Nickelodeon Latin America
