LEGO® Kids Creative Studio

Meet the Mentors and Creators

Luke Armitage

• Mentor, Universal Music Group
• Co-lead mentor providing guidance and offering musical expertise to support creator ideas
• VP of Astralwerks Records, Capitol Records’ dance and electronic home
• Heads up and manages global marketing and content creation team

Natalie Williams

• Mentor, The LEGO Group
• Co-lead mentor providing oversight to help creators bring their ideas to life
• Content Manager for LEGO VIDIYO with a key role in its development
• Drives in-app content and leads music curation as part of digital experience


• Kid Creative Director
• AKA Lil Bit Saucy; enjoys singing and rapping
• Selected from more than one hundred Kid Creative Director applications
• Loves to teach herself to play guitar, creative writing and freehand drawing
• Studies the history of hip hop which helps fuel her music passions


• KCS Head of Choreography
• Danced with top performing musicians from around the world
• Dance choreographer, teaching classes from Hawaii to India

Brock & Boston

• KCS Director of Photography; KCS Assistant Director
• Twins with a shared passion for photography and creative content, especially on social
• Both love to surf, skateboard and see new places

GEM Sisters

• KCS Director; KCS Head of Cinematography; KCS Head of Costume
• Dynamic trio of superstar sisters
• Passionate about creating quality content that emphasizes diversity & inclusion for the next generation


• KCS Stunt Master
• Enjoys traveling and creating action-packed content with his family
• Competed on American Ninja Warrior Jr.


• KCS Assistant Choreographer
• Past “Best Dancer” winner with Break the Floor Productions
• Danced on tours with top selling pop artists


• KCS Music Supervisor
• Hosted Kids’ Choice Awards Mexico and won the Favorite Inspiration Award
• Released original songs with Nickelodeon Latin America