Building Toys with AR Technology | LEGO® Hidden Side™

LEGO® Hidden Side™: The Exciting New Way to Play

LEGO® Hidden Side™ is a chilling, creative world of ghosts – a creative building toy, tech toy and AR game, all rolled into one. Kids can create their own ghost-hunting adventures with their LEGO sets and a free Augmented Reality app. 8 new sets, frequent updates, hair-raising mysteries and cool collectable relics – it’s the bridge between physical and virtual play you’ve been looking for!

BRING GHOST STORIES TO LIFE
LEGO® Hidden Side™ AR Toys for Kids Ages 7+

  • J.B.'s Ghost Lab

    70418
    Average rating4.5out of 5 stars
    Price$19.99
  • Wrecked Shrimp Boat

    70419
    Average rating4out of 5 stars
    Price$29.99
  • Graveyard Mystery

    70420
    Average rating4.3out of 5 stars
    Price$29.99
  • El Fuego's Stunt Truck

    70421
    Price$39.99
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REAL SETS MEET AR GHOSTS

1.Download

2.Build

3.Explore

4.Catch

Free App Download

Download the free AR app for your iOS or Android device from App Store or Google Play.

A chilling, creative world of ghosts

Being the new kid in town is never easy, and main character Jack Davids (13) is trying hard to adapt to his new, seemingly sleepy hometown of Newbury. Before long, Newbury’s Hidden Side – a bone-chilling, long-forgotten realm filled with ghosts – threatens to take over the town. With his new best friend Parker (also 13) and the brilliant scientist J.B. – who’s invented an app to reveal and defeat the Hidden Side ghosts – Jack is about to embark on the ghost-catching ride of his life!
Let your young ghost hunter join Jack and Parker – if they dare.

BRING GHOST STORIES TO LIFE
LEGO® Hidden Side™ AR Toys for Kids Ages 7+

  • Shrimp Shack Attack

    70422
    Average rating5out of 5 stars
    Price$49.99
  • Ghost Train Express

    70424
    Average rating3.5out of 5 stars
    Price$79.99
  • Newbury Haunted High School

    70425
    Average rating5out of 5 stars
    Price$129.99
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Hands-on, Minds-on…

With LEGO® Hidden Side™, kids get all the fun and benefits of traditional hands-on, minds-on LEGO play while experimenting with the exciting possibilities of a new technology. Just like with any other LEGO set, kids can build, play, rebuild and have a SCARY good time with or without the AR app.

Game on!

The AR experience creates the mixed reality that makes LEGO® Hidden Side™ different from other AR play experiences for kids. The LEGO brick is still as relevant as ever, and when kids have one hand in each world (physical and digital), they are actively and equally engaged in both.

Download, Build, Explore, Catch

When physical and digital play merge, the fun gets more creative. See how!