The LEGO Group and Crocs Enter Multi-Year Global Partnership

The bold, playful collaboration invites fans to show off their creativity

BILLUND, DENMARK, 23 Jan 2026 – The LEGO Group today announced a multi-year global partnership with Crocss™, a world leader in innovative casual footwear, bringing together two icons of self-expression and originality.

In this playful partnership, the LEGO Group and Crocs are coming together to create something that’s anything but ordinary. Together, the two brands are building a new world of creativity – one that celebrates limitless ways to stand out and break the mould. The collaboration pairs Crocs’ bold spirit with the LEGO Group’s boundless imagination, resulting in a unique fan experience that only these two brands can create together.

Crocs and the LEGO Group are fuelled by communities who thrive on playfulness, personalisation, and sharing their creativity. Every LEGO® brick and every Classic Clog adorned with Jibbitz™ charms is a celebration of fearless self-expression and playful design. Whether you’re a builder, collector, or maker — this partnership is for those who express their creativity with confidence, because creating without limits is how you step into your own kind of extraordinary.

“The LEGO Group and Crocs have come together to celebrate people’s bold and unapologetic creativity,” said Satwik Saraswati, Head of Licensing & Extended Line Design & Partnerships, the LEGO Group. “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities. We cannot wait for the rest of the world to join us and build together with us.”

To launch the partnership, the two iconic brands are introducing a new and imaginative silhouette constructed with the best of the LEGO Group’s limitless creativity and Crocs’ playfulness. The LEGO Brick Clog is the first of multiple product drops in 2026 and beyond. Each collectible oversized pair features four studs stamped with the LEGO brand logo and an innovative brick-like outsole.

Accompanying the unique collectible LEGO Brick Clog is a LEGO Minifigure with four pairs of its own miniature Crocs shoes, for fans to bring anywhere their creativity takes them. Retailing at $149.99, the LEGO Brick Clog will be available globally starting 16th February via Crocs and at www.LEGO.com/crocs

Following the first release, the partnership will feature:

• Multiple product launches through 2026 including Crocs’ largest licensed assortment of unique Jibbitz™ charms
• Products for adults and kids, inviting everyone to participate in playful self-expression
• A global presence in all major markets, with select in-store experiences to bring the Crocs x the LEGO Group partnership to life

Crocs’ iconic DNA and the LEGO Group’s System-in-Play are both blank canvases for creativity – and together they invite fans to experiment unapologetically. Just like LEGO builds, there’s no wrong way to create your Crocs x LEGO look – only endless opportunities to express yourself.

“The LEGO Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit,” said Carly Gomez, Chief Marketing Officer, Crocs. “We are both brands that pride ourselves in being built different, in celebrating self-expression and in fueling creativity. I can’t wait for our fans to see what we’re creating together – we’ve truly broken the mold in a way that we never have before.”

Later this spring, the LEGO Group and Crocs will be returning with a second drop as part of the multi-year partnership with more ways to wear and play. The collection will be available in global markets with opportunities for fans to engage through in-store experiences in select locations.

Find out more and shop the collection at crocs.com and www.LEGO.com/crocs