Take a Trip Down Memory Lane and Celebrate a Gaming Icon with the LEGO® Game Boy™ Model Building Set

San Diego, United States, July 23th 2025: To celebrate a revolutionary time in video game history, The LEGO Group is bringing a true icon to brick form, the original Game Boy™ system from Nintendo®. At a scale of near 1:1, the LEGO Game Boy model building kit is a testament to a classic era in gaming and with authentic details and much-loved features is a nostalgic throwback to the classic system. The Game Boy model building kit is available now for pre-order and will be available for purchase on the 1st October 2025.

This collectible 421-piece brick-built replica of the original Game Boy handheld game system comes with all the memorable features, the +Control Pad, A and B Buttons, and SELECT and START, alongside other iconic Game Boy details, such as the contrast adjustment and volume dial.

To dial up the nostalgia further, the design features the Game Pak slot and comes with interchangeable, brick-built The Legend of Zelda™: Link's Awakening and Super Mario Land™ Game Boy Game Paks. Fans will also have the option to display their LEGO Game Boy model with a choice of screens; the classic Nintendo start screen or one from either of the interchangeable Game Paks.

Designed for people who enjoy hands-on creative activities, this is part of a large assortment of LEGO sets for adult designers and with step-by-step instructions newcomers to LEGO building can also enjoy the challenge.

The LEGO® Game Boy™ model building set is available for pre-order from the 24th of July and to purchase from the 1st October 2025 from LEGO stores, LEGO.com and from select leading retailers around the world.

To find out more about the set, visit: www.LEGO.com/product/game-boy-72046