The LEGO Group appoints Fredrik Loving as Senior Vice President and new Global Head of LEGO® GAME

Billund, Denmark, 1st July 2025: The LEGO Group today announced the appointment of Fredrik Loving as Senior Vice President and Global Head of LEGO® GAME, effective 1st July 2025.

Fredrik brings to the role more than 20 years of experience in the gaming industry during which time he led game development studios and oversaw the development and launch of blockbuster games, including titles for the acclaimed Battlefield franchise during his 10-year tenure at EA DICE and he was on the board at Rovio, the makers of Angry Birds.

Fredrik joins the LEGO Group from Spin Master, having joined in 2020 as Executive Vice President of Digital Studios. He became President of Spin Master Digital Games in January 2021, leading the expansion of its digital business, with award-winning titles such as Toca Boca World, Paw Patrol Academy, and Piknik. Fredrik was responsible for evolving the company’s global digital strategy, overseeing its worldwide digital studio footprint and most recently fully dedicated to Digital Games Strategic Partnerships, M&A and Ventures.

LEGO GAME division is responsible for helping deliver world class digital play experiences such as LEGO® Fortnite alongside Epic Games, a digital ecosystem on the Fortnite platform including titles such as LEGO Fortnite Odyssey, LEGO Fortnite Brick Life and the recently launched LEGO Fortnite Expeditions. LEGO GAME also works with partners to create varied gaming experiences for diverse audiences, including the recently announced LEGO® Party! and LEGO® Voyagers.