The LEGO Group supports carbon removal solutions to expand sustainability efforts

- New commitments totalling DKK 19 million across four carbon removal projects, with carbon credits delivering between 2024-2026.
- Supported initiatives include biochar, enhanced rock weathering and reforestation solutions.
- KIRKBI A/S has also committed DKK 5 million to purchase carbon credits from the same solutions.
BILLUND, DENMARK, February 4, 2025: The LEGO Group today announced a DKK 19 million commitment towards four carbon removal projects in partnership with Climate Impact Partners and ClimeFi.
The initiatives will support biochar, enhanced rock weathering and reforestation and will deliver carbon removal credits between 2024 and 2026. They will expand the company’s portfolio of carbon removal initiatives which includes a partnership with Climeworks direct air capture and storage solution. By building this portfolio, the LEGO Group is developing its understanding of emerging carbon removal and climate mitigation approaches beyond its value chain and how best to support them.
KIRKBI, the family-owned holding and investment company behind the LEGO® brand, has also made commitments valued at DKK 5 million with the same initiatives.
Annette Stube, Chief Sustainability Officer at the LEGO Group, said: "We are proud to support these climate initiatives which we believe will have a positive impact on the wider environmental ecosystem. Innovative, high-quality carbon removal projects and emerging technologies have the potential to play an important role in supporting a more sustainable future, while reforestation has the potential to support improved biodiversity. These partnerships allow us to build our understanding of new technologies and practices to support a healthy planet for future generations.”
Engineered Solutions: Biochar and Enhanced Rock Weathering
In partnership with ClimeFi, the LEGO Group is supporting two biochar initiatives and one enhanced rock weathering solution.
Biochar carbon removal involves turning waste biomass into biochar, a process which stabilises carbon and stores it long-term. Enhanced rock weathering speeds up the natural process of rock weathering, by spreading rock powder over agricultural fields, permanently removing carbon from the atmosphere. Both solutions have additional benefits beyond carbon sequestration, notably for improving soil health.
Paolo Piffaretti, Co-Founder and CEO at ClimeFi said: “We're excited to partner with the LEGO Group on this robust and durable carbon removal portfolio.
“The projects were carefully chosen based on ClimeFi's strict quality standards and underwent thorough technical review. The LEGO Group’s early adoption of these high-quality carbon removal solutions will help catalyse the growth of the Carbon Dioxide Removal industry and help achieve our shared climate goals.”
Nature-Based Solutions: Reforestation in Lower Mississippi Alluvial Valley
The LEGO Group has partnered with Climate Impact Partners in support of the large-scale reforestation project in the Lower Mississippi Alluvial Valley (USA) through the purchase of carbon credits.
The project is being developed and managed by the GreenTrees platform and aims to reforest more than 400,000 hectares (one million acres), in a region that has experienced significant deforestation. Reforestation aims to enhance biodiversity, restore ecosystems and remove carbon from the atmosphere. The project also aims to enhance flood protection, protecting against hurricanes and flood damage, and improve water quality in the Mississippi River by reducing nutrient run-off.
Sheri Hickok, CEO, Climate Impact Partners, said: “We are proud to partner with the LEGO Group on its climate action ambitions, helping to turn them to tangible impact. This is a leading example of how the private sector can drive real impact – taking steps to reduce value chain emissions and simultaneously channelling finance to solutions, like reforestation, that deliver beyond value chain impact.”
A holistic approach to sustainability
The LEGO Group remains dedicated to reducing greenhouse gas emissions within its value chain, focused on minimising the carbon footprint at every stage. The company’s efforts to explore solutions outside its value chain, align with its goal to support the global transition to net zero.
Notes to editor
PHOTO CREDIT: LITHOS CARBON
ROCK POWDER BEING SPREAD ON AGRICULTURAL FIELDS, PART OF THE ENHANCED ROCK WEATHERING PROCESS
The carbon credits will all be certified by globally recognised standards and have been assessed against the LEGO Group’s quality criteria to ensure the project's social and environmental integrity and alignment with long-term sustainability goals. The LEGO Group’s due diligence of the projects was supported by Climate Impact Partners, ClimeFi and a leading sustainability consulting firm.
For more information, please contact media@LEGO.com.
About ClimeFi
ClimeFi is a leading global portfolio manager specialising in permanent CDR assets. The company provides comprehensive intelligence and asset management tools for contracting, purchasing, and managing CDR purchases across various technologies, helping organisations scale their carbon removal efforts to meet climate goals. ClimeFi has prioritised providing catalytic action to generate demand-side growth, having recently launched the Global 1000 CDR Challenge in conjunction with XPRIZE to mobilise 1M tonnes in new CDR demand during 2025 from the world’s 1000 largest companies.
About Climate Impact Partners
Climate Impact Partners is a leader in developing and delivering high-quality, high-impact carbon market solutions for climate action. For more than 25 years, the company has worked with climate-leading businesses to support more than 600 carbon removal and reduction projects in 56 countries. With a focus on helping to transform the global economy, improve health and livelihoods and restore a thriving planet, Climate Impact Partners develops and delivers the highest quality carbon-financed projects. It creates and manages carbon credit and energy attribute certificate portfolios that enable its clients to offset emissions they can’t yet reduce, put a price on carbon to incentivize change, and meet ambitious climate goals. Climate Impact Partners builds on the expertise, integrity, and innovation of two companies that have led the voluntary carbon market – Natural Capital Partners and ClimateCare. Learn more at www.climateimpact.com.
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.
Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.
For more information: www.LEGO.com.
About KIRKBI
KIRKBI is the holding company of the LEGO Group and other companies owned by the Kirk Kristiansen family. With a purpose of building a better future for all children, KIRKBI is committed to reinvesting future proceeds from the LEGO Group and other holdings into building businesses within three business areas: LEGO Holding, KIRKBI Education, and KIRKBI Climate. Rooted in the values and principles that have guided the LEGO® brand for generations, KIRKBI actively engages in its businesses with the long-term perspective needed to make a lasting difference.