HERZOGENAURACH & BILLUND, May 27th, 2021: Today, adidas and the LEGO Group announce a new collaboration as part of their ongoing partnership, this time introducing a playful adidas and LEGO® VIDIYO™ themed drop. The new collection is all about free expression through movement, taking inspiration from the LEGO VIDIYO play experience which is designed to unleash children’s creativity through music and play. The pieces in this range have been infused with unique patterns and fun elements which make it clear that with the adidas and LEGO VIDIYO collection, kids can turn their world and their wardrobe into a stage for self-expression.
The comfortable, play-ready adidas and LEGO VIDIYO collection takes its graphic element cues from the LEGO VIDIYO world, translating the vibrant and playful nature onto a new stage. William Thorogood, Head of Product at the LEGO Group, commented: “This collaboration is special because it sparks children’s imagination and inspires them to express themselves freely without fear or judgement. By mixing, matching, and customizing their own unique looks, kids can find freedom, joy and confidence as they march to the beat of their own drum!”
The collection is designed for youths and will be available for adidas Creative Club members on May 28th, with broader distribution from June 1st through http://www.adidas.com/LEGO.
The collaboration between the LEGO Group and adidas is a multi-year partnership that aims to infuse more fun into the lives of kids and adults through playful products across apparel, accessories and bricks. It kicked off with the AZX8000 sneaker in September 2020, and since then, fans have been able to celebrate their passion for the two iconic brands in completely new ways. Now you can add to the collection with these pieces inspired by the dance lifestyle of LEGO VIDIYO.
adidas and LEGO VIDYIO collection
- Jacket: 70€
- Sweatshirt: 50€
- Tees: 35€
- Pants: 50€
- Shorts: 35€
- Tracksuit: 80€
- Hat: 18€
- Socks (3-pack): 18€
- Shoes: 55€
adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach/Germany, the company employs around 59,500 people across the globe and generated sales of € 23.6 billion in 2019.