Billund, 30th November, 2021: The LEGO Group reveals a luxurious new address with the LEGO® Boutique Hotel set (10297), the latest addition to the modular building collection. Colourful and quirky, the new 3,066 piece LEGO Boutique Hotel is full of character and details that will have fans stepping back in time to a by-gone era.
In 2022, the LEGO modular building collection celebrates its 15th anniversary and the new set is the 17th LEGO set to be released, joining the LEGO Bookshop, LEGO Assembly Square and LEGO Police Station. The LEGO Boutique Hotel is also full of Easter Eggs and references to the previous 15 years of modular building sets, many of which are revealed in the building instructions, meaning fans will have an exciting time discovering hidden gems while they build.
The set comes in five sections, including:
- The ground floor, featuring the lobby and an art gallery;
- The terrace, with art gallery reception and palm tree;
- The first floor, with hotel rooms;
- The second floor, with a penthouse suite;
- The roof, with a decorative dome
Each hotel room features distinct styles of furniture and requires varied building techniques, whilst the art gallery features several tributes to Cubist art. The set also features a unique angled shape, which requires some unusual LEGO geometry, providing a new modular building experience for collectors.
Anderson Grubb, LEGO Senior Designer commented: “It was really exciting to be working on the LEGO Boutique Hotel and to have the opportunity to design this in celebration of 15 years of the collection. When we approach the design for a modular building we are conscious of the previous sets and therefore want to create something that is new, that really compliments the collection. I am really happy with the final design, the variety of intriguing building techniques and all the nods to the previous Modular buildings.”
The LEGO Boutique Hotel set is available from LEGO Stores and www.LEGO.com/Boutique-Hotel from 1st January, 2022 at the recommended retail price of €199.99 / $199.99 / £179.99.
Notes to Editors
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Further product info: LEGO Boutique Hotel (10297)
- Age – 18+
- Model measures: Height: 39cm / Width: 25cm / Depth: 25cm
- 3,066 pieces
- Price: €199.99 / $199.99 / £179.99
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit: www.LEGO.com/aboutus.