The LEGO Group announces a partnership with ocean heroes bootcamp to help and inspire and develop the conservationists of tomorrow

The LEGO Group today announced a partnership with Ocean Heroes Bootcamp, a youth leadership program co-founded by award winning non-profits Lonely Whale, Captain Planet Foundation and Point Break Foundation. Ocean Heroes Bootcamp is dedicated to empowering and inspiring future generations to protect our precious oceans. The collaboration will see the LEGO Group bring creativity and learning through play to the annual bootcamp which attracts more than 300 young people from 20 countries.

Mari-Louise Jonsson, Senior Director, Responsibility Engagement at the LEGO Group said the Group was honoured to be part of the Bootcamp and to work with its young Ocean Heroes.

“Children are passionate about protecting the environment and we believe we have a responsibility to help them. LEGO play is about equipping children with skills to tackle 21st century problems, and there is nothing more urgent than building a sustainable future. The partnership is part of our Planet Promise – to have a positive impact on the world and society children will inherit. Engaging children around the issues which shape their future is key to fulfilling this promise.”

Ocean Heroes Bootcamp was co-founded by Lonely Whale, Captain Planet Foundation, and Point Break Foundation in 2018 with the aim to give a voice to the next generation environmentalists. The 2019 Bootcamp will take place in Vancouver, British Columbia at the end of June. More than 300 young people from 20 countries aged between 11 and 18, will come together to learn more about the challenges facing the environment and how to create their own environmental campaigns.

Dune Ives, Executive Director at Lonely Whale said:

“We are pleased to have the LEGO Group onboard. A company that shares our values, LEGO Group cares deeply about creating a sustainable future and giving children the confidence and tools they need to succeed. Their expertise in creativity and using play to solve problems and generate ideas will inspire our passionate and dedicated ocean heroes.”

In addition to running sessions on how play can help in the ideation process of creating ocean campaigns, a LEGO Group representative will serve as an official pitch panel judge. Here, ten (10) youth selected by their peers will pitch their campaign to an expert panel of judges to also include Lonely Whale co-founder and UN Environment Goodwill Ambassador Adrian Grenier, international environmental advocate Laura Turner Seydel, Litterati Founder Jeff Kircschner, Turning Green Founder Erin Schrode and James Bartram of Ocean Wise.

Mari-Louise said: “We can’t wait to see what ideas this year’s bootcampers will create – we are looking forward to being inspired!”

For more information about Ocean Heroes Bootcamp or the work of its partners, VISIT HERE.

To find out more about the LEGO Group’s sustainability efforts, VISIT HERE.


About the LEGO Group:

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 140 countries worldwide. For more information:

About Ocean Heroes Bootcamp:
The annual Ocean Heroes Bootcamp empowers youth leaders to create campaigns to beat plastic pollution in their communities around the world. This year’s Ocean Heroes Bootcamp boasts 300 attending local Vancouver and international youth activists from over 20 countries and 24 U.S. states. Environmental and youth-focused organizations making Ocean Heroes Bootcamp possible include co-founders Captain Planet Foundation, Lonely Whale, and Point Break Foundation.