Since then, LEGO play has been about the joy of building and giving every child the chance to shape their own world through inventive play.
The LEGO Group began producing a plastic brick in 1949, but it was not until nine years later, in 1958, that the LEGO brick we know today was born. It took several years of iterations to find the iconic design, which has not been changed significantly since. The unique design and the uncompromised focus on quality and safety during the past six decades ensures that two LEGO bricks produced 60 years apart can still fit together.
Building the world’s creativity for over 60 years
The LEGO brick has proven timeless due to its great quality, opportunity for constant reinvention and endless hours of fun. LEGO play appeals to all generations and remains as fun and relevant today as it was in 1958, inspiring generations of builders, creators and dreamers through the power of play.
While the LEGO Group has constantly created new ways to play, its original mission has never changed: to build children’s future through play and imagination. Each year, our consumer service teams receive thousands of heart-warming letters from young LEGO creative geniuses, who are constantly reminding us of our mission. Here are just a few examples:
“It’s like you can just hop into a different world you can transform into a paradise with only your mind,” said Helen (age 11).
“I love it because you can build and play and use your imagination,” said Lincoln, (age 7).
“All children are imaginative and begin their journey through life with incredible potential, curiosity and creativity. Playful learning experiences are important in helping children maintain this creativity and curiosity through-out life. We want to fire up the imagination of young generations to come too, and continue to inspire children to dream of worlds we’ve not yet imagined,” said Julia Goldin.
In celebrating sixty years of endless creativity and playful moments, we asked a group of children for advice on how and why we should stay creative and playful even when growing older. Check out what they said in above video.
Notes: *The Future of Jobs Report (World Economic Forum) lists problem solving, critical thinking and creativity as the top 3 skills needed for the future workplace.
Facts about the LEGO brick:
No. of different types of LEGO Elements (includes all types of LEGO bricks and other elements): 3,700+
About the LEGO Group:
Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.