Our Leadership Culture


A culture that energizes everybody every day.
The LEGO Group’s Leadership Culture is driven by our Leadership Playground, which helps us develop the leadership behaviors we need in the LEGO Group now and for the future.
Developed by our colleagues, for our colleagues, the Leadership Playground gives us a safe space to play and explore what it means to be a high-impact leader, no matter your position. It brings the best out in people. And it’s for absolutely everyone here.
Three behaviors set the foundations for the Leadership Playground.

Be Brave
Your passion for your work and your team means that you contribute constructively. Do the right thing and challenge the status quo.

Be Curious
Opportunities are created when new ideas are explored. So get ready to ask lots of questions, learn, experiment and create.

Be Focused
Stay true to our purpose and prioritize actions to deliver on commitments that help bring it to life.

Energize Everybody Every Day
This is what we believe leadership should achieve. By living the three behaviors in your own unique way, you’ll be inspired to deliver your best – and you’ll inspire others to do the same.
Explore our roles today
Do you want to be part of our team? Awesome! Browse our current opportunities and see if there’s something for you.

Playground Builders
We strive to have at least one Playground Builder in every team across the organization. They’re role models with one simple job – to energize their teams and create the space to live the behaviors. Who knows – you might become a Playground Builder yourself!
Meet some of our Playground Builders
Let them tell you how it feels to energize everyone they work with, every day.

Together is better. Meet Playground Builder, Stephen. 👋
For Stephen Shoard, being a Playground Builder isn’t about individual leadership—it’s about building something greater as a team.

Building culture, one conversation at a time: Meet Amy. 👋
For Amy, being a Playground Builder is about creating an environment where colleagues feel empowered to grow, connect, and contribute.
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Creating bridges through play: Meet Playground Builder, Dlnya. 👋
For Dlnya, being part of the LEGO Group means more than just a digital role—it’s about connection, inclusion, and making the most of our culture of curiosity and bravery.

Leadership Playground Campfires
Our Campfires are a vital part of the Leadership Playground and of life at the LEGO Group. They’re a different kind of conversation – a safe space for discussion and diverse points of view, where bravery, curiosity and focus are all encouraged. You’ll find our brick-built LEGO® campfires all around our offices.
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