LEGO® DESiGN
Just imagine inspiring creativity worldwide
Welcome to LEGO® DESiGN, the LEGO Group’s very own design team. We’re the creative visionaries, builders and storytellers behind all the cool stuff you see on the shelves. While we handle various franchises and themes, we’re not your typical product makers. Our goal is to innovate new LEGO play experiences that unlock endless possibilities for meaningful play and help children develop the skills they need to thrive in a changing world.
Where would you shine?
Model & Concept Design
Responsible for transforming insights and ideas into new LEGO products, designing innovative LEGO models, and delivering an outstanding LEGO portfolio.
Element Design
Responsible for designing and developing new LEGO bricks and elements (e.g., building bricks, animals, wigs), focusing on the intersection of aesthetics, play and manufacturing design.
Graphic & Material Design
Specializes in creating graphics for LEGO products, including decorations, stickers, textiles and other visual assets related to LEGO products.
Virtual Asset Design
Focuses on designing 2D, 3D and animated digital elements by modeling, texturing and simplifying assets for LEGO building instructions, packaging, marketing, digital games and other digital media pipelines.
Interaction Design
Innovates in interactive play design by bridging physical and digital elements for new LEGO product experiences and enhancing existing products already available in the market.
LEGO Building Experience Design
Committed to designing and innovating world-class building experiences for both physical and digital LEGO building instructions.
System in Play Innovation and Governance
Develops and implements effective guidelines, inclusive design practices, services and initiatives to refine, protect and enhance the quality of the LEGO brand across all platforms.
Explore our roles today
Do you want to be part of our team? Awesome! Browse our current opportunities and see if there’s something for you.
Meet some of our team
Here are just a few of our amazing colleagues. We’ve got many more.
Just Imagine with Benezir Phoebe Benta
Just imagine driving a vibrant and buzzing community that is a diverse melting pot where creatives and non-creatives are empowered to bring their authentic selves to inspire our business. Each one of them special in their own way. Then imagine it’s your job to create a sense of community they can all feel part of. Benezir Phoebe Benta is thriving on this challenge and helping the LEGO® DESiGN organization take shape.
Just Imagine with Micol Galeotti
Just imagine celebrating 90 years of play. Then imagine setting your mind to evolving play for the next generation. How we push the boundaries of what we do next with LEGO® bricks. This is the reality for Senior Interaction Designer Micol Galeotti. It’s her job to take us forward and explore those possibilities. We think it’s fair to say she enjoys what she does.
Just Imagine with Nico Vas
Just imagine having a career that involves as much fun as possible. Wouldn’t that be great? Fortunately for Nicolaas Johan Bernardo Vas, he doesn’t have to. Nico has been with us for nine years. As a toy designer, fun with a capital F has always been a driving force behind his work. Now he’s bringing that wealth of experience to his new role as an Experience Design Manager Specialist.
Just Imagine with Nancy Tsai
Memories and experiences make us who we are. This is how we learn how to be. Just imagine how incredible it would be if your work touched just one life. Then imagine how it would feel if, potentially, it could speak to an entire generation. That’s the kind of influence and reward our play experience designers enjoy. Nancy Tsai is one of the unique talents that thrive on this.
Passion over profile
Our team reflects the diversity of our audiences and the play experiences we craft. We welcome passionate people from various design and non-design backgrounds. Talent is essential, but a great personality is gold.
Different people, one team
Designers, architects, engineers and artists – everyone comes together at LEGO DESiGN, and we literally come from all corners of the world. Personality-wise, we come in all flavors, too, from outgoing to introverted, structured to messy. But two things unite us: a collaborative spirit and boundless curiosity.
Just imagine...
…creating play experiences for children around the world
…working with people from all kinds of backgrounds
…designing the future of play
Internship alert
We're thrilled to announce that applications for our 2026 LEGO DESiGN internships intake are now open! If you're excited to embark on a journey filled with imagination, learning, and play, we encourage you to apply! Don’t miss this opportunity to be part of shaping the future of play.
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