Consumer and Shopper Engagement

Two LEGO colleagues sitting in front of a CSE sign made out of LEGO bricks

Just imagine making LEGO® fans smile.

That’s what we do! And we love it. Every day, our award-winning team champions our consumers and helps us keep our Play Promise. Together, we find new ways to understand and engage with LEGO fans all around the world. We help them too – answering their questions, solving issues and making the whole experience awesome.

Imagine being able to solve problems and make people happy. Then come and do it for real.

What we do

We bring to life the LEGO Group’s mission and values
By championing consumers and delivering incredible customer service worldwide, we ensure that we stay true to our mission – to inspire and develop the builders of tomorrow.
We connect and care
Whether it’s by phone or email, webchat or social media, we build meaningful relationships with customers. We love the LEGO brand as much as our fans do, and we do everything we can to help them.
We help our colleagues grow
Full of digitally savvy, multilingual people, our team reflects the diverse world we live in. We’re proud to have hundreds of examples of people who started in our team before going on to build their career in different parts of the LEGO Group.

Our Consumer and Shopper Engagement teams

Based in Berlin (Germany), Shanghai (China), Slough (UK), Tempe (USA) and Singapore, here are the teams that protect our Play Promise.

Customer Engagement
We make sure the consumer experience and our own performance are both awesome.
Community Management
We ensure that engaging with the LEGO Group is always positive for our fans.
Resource Planning
It’s our job to see that we have the right people and resources in place, worldwide.
Business Insights
We focus on performance analytics and consumer happiness to make things even better.
Content and Optimization
We help our team, and the whole of the LEGO Group, speak with one awesome voice.
Training and Development
We support our whole team to perform to their very best, right from their first day.

Customer Service

Many of our Consumer and Shopper Engagement roles follow the LEGO recruitment experience outlined on the ‘How to apply’ page. However, here’s what to expect if you’re applying to join the superheroes in our Customer Service team.

Step 1
An initial review to evaluate your suitability for the role.
Step 2
An assessment where you will get to showcase your language skills.
Step 3
An interview led by the Hiring Manager, including a case study or presentation where you can showcase your skills. This could be in person or virtually.