Never Stop Playing

Never Stop Playing

Question: Why do we need to ‘grow out’ of doing fun things?

Answer: We don’t.

90 Years of the LEGO Group

We asked our LEGO® Fans

Personal LEGO® Experiences

Discover the LEGO® stories of our fans

Good Old Days – Good New Days

To celebrate the impact of LEGO® play across the ages, we took some then-and-now snaps with four of our loyal AFOLs…

All Aboard!Van has been building LEGO® trains since he was three. And his journey isn’t ending anytime soon…
From Cake Baking to Break DancingRobotic engineer Anika was kind enough to let us recreate those fabulous childhood haircuts…
Winning SmileDesigner Amy is living proof of the infectious power of LEGO® bricks. Now, who’s up for some juice dancing?
Brick ‘n’ RollOmer builds real guitars for a living. And smashes LEGO® brick ones for fun.

Send in your Before and Afters!

Want to be featured? Post a childhood LEGO® memory alongside your latest brick-built creations on Instagram with the hashtag #LEGO90Years