KIDS ZONE
Price changes due to a 3% VAT tax reduction.Learn more
Price changes due to a 3% VAT tax reduction.Learn more
GamingGaming
Discover endless ways to play games! With LEGO® building sets and interactive online games, you can find the perfect gift and creative play experiences for kids and gaming fans of all ages.LEGO® Fun for Every Gamer
Our pure brick and building-based play experiences like Overwatch® and Minecraft™ are for kids (6-12+) who love bringing their favorite game to life with LEGO® bricks.LEGO Hidden Side (7+) and LEGO Super Mario™ (6+) sets add fun, creative new levels of interactive building and gaming with mixed physical and digital play.
And for kids who love to play digital games in a LEGO setting, check out our free, creative and educational apps for toddlers and exciting, action-packed apps for older kids!
Games You Can Play with Your Kids
All LEGO® games and building sets are created with kids’ developmental stages in mind. Especially their motor skills, imagination, creative problem-solving skills, curiosity and their love of silly, cool and funny characters, action or adventure. When they successfully complete a LEGO set or a task or level in their favorite game, they’ll feel encouraged to keep exploring their skills, online as well as in the real world.All our games and sets are designed so they’re intuitive even for grown-ups to play with, too. You may even get bonus cool points with your kids if you do. Even if you don’t, they will love that you take an interest in something they’re passionate about. It’s a win-win!
Hands-on, Minds-on Creativity
What do you get when you combine digital gaming with physical building and rebuilding? Endless new dimensions and levels of creativity and play. Whether kids play games with LEGO® bricks, in our online apps and games, or as a combination of both, they can pour their own imagination and creativity into the experience and create something unique. Tip: Always look for age markings on a LEGO set or game to find the perfect fit for your game fan. All our online games are fun, safe digital environments where kids can play by themselves, with other kids online, with their grown-ups or friends.Worried About Too Much Screen Time?
Are you hearing yourself repeat your parents’ warning that your child’s eyes will get square if they stare at a screen for too long? For us, it’s common sense that kids should balance their time spent on screens with active play indoors or outdoors. LEGO® games and apps are built to inspire real-life creativity and role-play with friends, and to create synergies between digital and physical play. We want kids to experience the tactile and spatial awareness, pride and satisfaction that comes with bringing their ideas to life with LEGO bricks. Screen time should always be a creative activity where kids can create and explore their own worlds and stories.
LEGO® NINJAGO® Prime Empire – A Tribute to Arcade Games
This season on the LEGO® NINJAGO® TV series, the ninja get sucked into playing a revived version of an old arcade game, Prime Empire. Quite literally. Trapped inside the game, Jay, Nya, Kai, Cole, Zane and Wu race against time to uncover a sinister plot to take over the NINJAGO world and beat the game. Fans will love to build sets based on the action-packed new episodes and play out their own LEGO NINJAGO games and favorite scenes in real life.
Educational Games for Toddlers and Preschoolers
Your toddler loves playtime with you. On our LEGO® DUPLO® page, you can find tons of our top tips for creative games you can play with your little one, both online and in real life. Our app games for smartphones and tablets are for kids 1½-5 who can play with their parents and, as they get older, by themselves. Kids can quickly master the short, simple, intuitive building ideas and games with cute animals, characters and environments they recognize from their everyday surroundings. And with gentle sounds and mellow animations, the app games are fun and safe for little hands and young minds to explore.
Our Commitment to Digital Wellbeing
Kids love to have fun online with all their favorite videos, games and communities, by themselves and with friends. We’re committed to creating world-class safety-by-design experiences where kids can engage safely online while still having fun and learning through digital play. Find out more about how we work with online safety for kids in partnership with UNICEF, and get our top tips on raising kids in a digital world.