Here We Go! The LEGO Group Expands Its LEGO Super Mario Universe Introducing New Sets To Celebrate MAR10 Day
Alongside the product reveals for new sets coming in August and LEGO designer interviews, the LEGO Group gave fans a sneak peek of LEGO Super Mario: Mario Kart, coming in 2025. To catch up, fans can watch the recording on YouTube
Billund, March 11, 2024: Over the weekend, the LEGO Group celebrated MAR10 Day (March 10th) by unveiling three incredible new LEGO® Super Mario™ sets – The Bowser Express Train, King Boo’s Haunted Mansion and Battle with Roy at Peach's Castle – and confirmed that the globally-loved Mario Kart™ will be coming in LEGO brick form next year!
Every year on March 10, fans from all around the world mark MAR10 Day by celebrating their favourite Super Mario characters. This is the second year that the LEGO Group has held an action-packed YouTube premiere for MAR10 Day. Jack Gardner hosted the celebrations and was joined by a playful family of LEGO Super Mario fans, who helped add some extra mischief and fun.
New Iconic Builds Announced
Fans were delighted to see that not one, not two, but THREE new products were added to the LEGO® Super Mario™ universe, each specially selected to allow builders to expand their play adventures and join in on the endless fun.
The first set revealed was The Bowser Express Train made of 1,392 LEGO elements, created by Marvin Völger, concept designer, Daire McCabe as the model designer, and Amy Bennett, interaction designer on LEGO Super Mario. This set invites thrill seekers to jump aboard the locomotive for fun adrenaline-filled play. Packed with interactive features, including a lever-operated spinning platform, Super Star Block, passenger wagon with removable roof and “?” Block, and even a cannon wagon with a spring-loaded cannon, there’s plenty of play options and secrets for builders to enjoy.
Daire McCabe, Design Master on LEGO Super Mario said: “A lot of work went into designing The Bowser Express Train and ensuring it truly captures Bowser’s mighty presence and power. We wanted to create this epic set, inspired by the iconic train level in Super Mario 3D World, where Mario shoots out of a cannon to take on all the enemies on the train – capturing the spirit, energy and adrenaline of the original game. I can’t wait to see everyone’s reactions!”
Next up was King Boo’s Haunted Mansion with 932 LEGO bricks. In the YouTube premiere, the family were left in a pitch-black room and found LEGO® Luigi™ and a Yellow Baby Yoshi, then showed off their skills by defeating a Dry Bones. Throughout the segment, the set’s play-packed features were explored including the haunted halls, which featured a Chest Block, Coin Block and hidden Key Block for interactive play. The Haunted Mansion allows builders to use their spooky imaginations and go on a mysterious adventure packed with elevating furniture, well-known enemy characters, and more.
Last, but certainly not least, was the Battle with Roy at Peach's Castle made of 738 LEGO elements in total. This set is a reimagined classic, which welcomes builders to defend the castle with Toad against Roy, one of the Koopalings. The castle features a catapult, easy-to-rebuild walls and boasts a beautiful interior, including a rotating throne, a piano, and fountain in the garden.
The LEGO Super Mario Bowser Express Train, King Boo’s Haunted Mansion and Battle with Roy at Peach's Castle will be available from August 1, 2024, via LEGO stores, lego.com and from select leading retailers around the world.
Exclusive Teaser for LEGO Super Mario Revealed
The MAR10 Day YouTube premiere ended with a thrilling teaser of what’s next in the pipeline within the LEGO Super Mario universe. The teaser revealed a silhouette of a kart made of LEGO bricks alongside a LEGO® Mario™ figure. You heard it right: Mario Kart will be coming to LEGO Super Mario in the future. Stay tuned for more!
That’s Not All…
It’s the last day to earn double LEGO® Insiders™ points when you purchase LEGO Super Mario products through 11 March.
Catch up on the full MAR10 Day premiere, you can watch the recording on YouTube. For more information, visit www.lego.com/super-mario/mario-day
Notes To Editors
For more information, please contact: media@LEGO.com.
Product Details
LEGO® Super Mario™ The Bowser Express Train (71437)
- Age: 9+
- Price: €119,99 / $119.99 / £104,99
- Pieces: 1392
- Product No.: 71437
- Dimensions: 480 x 378 x 94 mm
- Available: August 1st, 2024
- Link: www.lego.com/super-mario/mario-day
LEGO® Super Mario™ King Boo’s Haunted Mansion Set (71436)
- Age: 8+
- Price: €74,99 / $74.99 / £64,99
- Pieces: 932
- Product No.: 71436
- Dimensions: 456 x 282 x 72 mm
- Available: August 1st, 2024
- Link: www.lego.com/super-mario/mario-day
LEGO® Super Mario™ Battle with Roy at Peach's Castle (71435)
- Age: 7+
- Price: €64,99 / $64.99 / £59,99
- Pieces: 738
- Product No.: 71435
- Dimensions: 382 x 262 x 70.5 mm
- Available: August 1st, 2024
- Link: www.lego.com/super-mario/mario-day
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.